A Marketer’s Guide to Navigating Business Dynamics
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inferno interviewed executive leaders, entrepreneurs and small business owners from across the country to better understand the opportunities and concerns that inform their marketing strategies in the ever-evolving business landscape. Across the demographics of those interviewed, navigating economic uncertainty, increasing competition, employee retention, and recruitment were consistent workplace priorities.
Executives shared uncertainty over the residual impact of the COVID-19 pandemic and rising inflation’s influence on consumer purchasing power. Industry newcomers and category disruptors, such as AI technology, are forcing change to the way executives monitor and address competition. New methods of internal engagement and recruitment are essential to attaining and retaining top talent in a fiercely competitive labor market.
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