We live in an age of constant connection, both to the people we care about and the brands that want our attention. This continuous tether has forced marketers to pivot from traditional engagement strategies, especially during seasonal shifts when the market becomes particularly noisy.
Marketers must adapt and diversify their strategies to navigate potential disruptions effectively. By staying informed, exploring alternative platforms, and prioritizing audience engagement, you can ensure continued relevancy and success in an ever-changing digital world.
PERSPECTIVE Internal culture’s role in shaping your brand. Internal employee culture serves as the heartbeat of any organization. It encompasses the values, beliefs, attitudes, and behaviors shared among employees, ultimately shaping their interactions and guiding their actions – with everyone, including customers. While external branding efforts are crucial for attracting customers, an often overlooked, yet…
From social media platforms to websites and beyond, the power of video in capturing attention cannot be overstated. That said, the distribution of video content is also critically important.
As media dynamics undergo a radical transformation, brands that cling to outdated methods without incorporating more modern – and measurable! – techniques risk fading into obscurity and losing touch with their audience.