Long gone are the days when social media’s sole function was to keep up with your friends. Since the dawn of Six Degrees more than 20 years ago, platforms have seen a shift in their function again and again. One of the newest shifts is the focus on shoppable posts.
Businesses have taken advantage of social commerce since the ability to accept payments online. But in the last few years, brands have taken e-commerce to new heights with the help of shoppable posts. As companies adjust through the COVID-19 pandemic, this feature is more useful and popular than ever.
What Are Shoppable Posts?
Before Instagram introduced the shoppable post feature, the only way to send users to your website was through the link in your bio or an ad. Now, consumers are able to click directly on an image and buy the items shown, without leaving the app. Users can see not only what products are for sale, but also their price and description.
To get started with shoppable posts on Instagram, you need a business account and a product catalog on Facebook. Once you enable shoppable posts, the process of creating them is as easy as tagging someone in a photo.