Culture Work May 23, 2014

We Partied like it was 1890. Oink


During the Memphis in May International Festival 2014, we found the perfect way to mix our love of BBQ, historic architecture, and clients. inferno hosted a happy hour during BBQ Fest, one of Memphis in May’s most anticipated events, and invited our clients to enjoy some pre-festival fun.

We held the saucy event at Tennessee Brewery Untapped. This pop-up beer garden and food truck experience will be “last call” for the Tennessee Brewery structure built in 1890. It’s right next door to inferno and just a short walk from BBQ Fest. The historic structure inspired our creative for the event.

Clients received an invitation resembling a 40 oz. beer inside a brown paper bag. The bottle included an illustration of the brewery, a map of the area, and a call to “Party like it’s 1890.” Additional creative included signage, table decorations, VIP pins for attendees, and a koozie with a “legendary” tagline.

We were delighted that so many clients braved rain showers and mud to enjoy locally crafted beers and gourmet tacos with us. Take a look at our creative, and visit our Facebook page for more action shots from the event.