During the Memphis in May International Festival 2014, we found the perfect way to mix our love of BBQ, historic architecture, and clients. inferno hosted a happy hour during BBQ Fest, one of Memphis in May’s most anticipated events, and invited our clients to enjoy some pre-festival fun.
We held the saucy event at Tennessee Brewery Untapped. This pop-up beer garden and food truck experience will be “last call” for the Tennessee Brewery structure built in 1890. It’s right next door to inferno and just a short walk from BBQ Fest. The historic structure inspired our creative for the event.
Clients received an invitation resembling a 40 oz. beer inside a brown paper bag. The bottle included an illustration of the brewery, a map of the area, and a call to “Party like it’s 1890.” Additional creative included signage, table decorations, VIP pins for attendees, and a koozie with a “legendary” tagline.
We were delighted that so many clients braved rain showers and mud to enjoy locally crafted beers and gourmet tacos with us. Take a look at our creative, and visit our Facebook page for more action shots from the event.