Insight April 30, 2020

Ways to Maintain Company Culture While Working Remotely



Company culture has been a hot topic for the last decade. It is often a serious consideration for potential employees and a crucial component in employee retention. As we face the unprecedented challenge of forced isolation, it is important that we not let culture fall victim to the circumstances.

When it comes to maintaining your company culture, there are several things you can do to keep employees engaged and motivated. Both new and old tricks will need to be utilized to enable a company to keep up their existing culture and to even grow it further.

To help with this, our team put together some recommendations to help maintain your business’s company culture while working remotely:

Communicate, communicate, communicate

In order to support employees, transparency is key in all aspects. Leaders need to be clear on where the company is in terms of returning to work, expectations and deadlines, and more. Miscommunication often leads to confusion and reduced morale.

Keep what works

While it may seem impossible to keep up some of the events and procedures that make your culture great, you just need to be creative! For example, inferno hosts a monthly happy hour on the last Friday of each month. While we weren’t able to get together in person last week, we hosted one via Zoom with a tropical theme. We dressed up, played trivia, and had a fun time. Our event team is brainstorming other ideas on how to continue some of our other events virtually. Consider regrouping with your team to see how you can recreate your employees’ favorite events within a virtual platform.



Connect on a regular basis

Since we are no longer able to connect face to face, special care needs to be taken in order to connect not only as a manager and employee, but also as a team. Video calls are a great way to do this. Don’t use video strictly for “business talk.” Engage in coffee chats, lunches, or team-building activities. With social distancing, people are craving connection more than ever.

Support continuing education

Companies and industry leaders alike are offering a variety of free and discounted courses, certifications, and seminars. With all of these online opportunities, select a few to offer to your employees to allow them to build skills, hone their craft, and continue thinking about their professional development.

Moving from an office environment to a remote working environment can be a tough transition. Be certain to engage with your staff in meaningful ways. Doing this will allow you to maintain your culture throughout this difficult time.

Worried about maintaining your social media presence during this pandemic? Our last infernotes post details how you can approach social media during a time of crisis.