Work December 2, 2015

Two Looks. One Eye.


Local eyewear and optometry boutique Eclectic Eye has a little something for everyone — and their latest trunk show highlighted two brands that couldn’t be more different. To support the event, we created materials that would show the variety of styles available at the trunk show.

Contrasting┬áthe dreamy, whimsical Parisian frames by Francis Klein with the bold, structural Bevel frames, our creative team developed a print ad, and our PR team created a media announcement, emails and social media posts. All of these pieces highlighted both the unique aspects of the two featured brands and Eclectic Eye’s commitment to providing a wide selection of styles.

To get customers excited about the show, Eclectic Eye shared a photo of an employee in their favorite Francis Klein or Bevel frame each day for seven days leading up to the event on Instagram. Take a look at some of the photos below.