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Digital Marketing 101: A beginner’s guide to search engine optimization

A quick note about Digital Marketing 101 Digital marketing can get complicated. The further you dive into digital marketing, the more technical it becomes. If you’re just getting started, you might feel a little overwhelmed – but don’t worry. Our Digital Marketing 101 series will take you through the basics of search engine optimization (SEO),... View Article

Client News Work

Lehmanroberts.com Thrives in Site Launch

For nearly 80 years, Lehman-Roberts Co. has helped communities where they live and work to thrive. As leaders in the asphalt paving industry, the company prides itself on creating a family environment where employees love to work. Last year, they asked inferno to help them build a new website from the ground up. This meant... View Article

Work

See the World in Style with Eclectic Eye

Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article

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Changing the Online DNA of a Genotyping Giant

In 2000, the future founders of Transnetyx, Bob Bean and Tim Hodge, asked a really good question, “Why can’t we automate genotyping?” Four years later, Transnetyx was born by launching the world’s first fully automated genotyping system. Fast forward to 2016 and Transnetyx has genotyped more than 10 million samples in 24 or 72 hours... View Article

Insight

User Experience Matters: 4 Keys to Better Engagement

By Brandon Davis, Senior Copywriter Technology is constantly evolving. Every day, we’re seeing new apps, new widgets, new innovations. We’re even evolving past the need for headphone jacks. Who knew? But there’s one thing that isn’t changing with technology: if it doesn’t work, we won’t use it. In web design, that’s called user experience (or... View Article

Insight

7 Ways to Optimize Your Website for Conversions

No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article

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A Big Solution for Small Businesses

Last year, FedEx approached inferno to assist in redesigning the FedEx Small Business Center. FedEx has spent decades gathering helpful tips and tools for small business owners. This collection of articles and videos reinforced their commitment to small businesses. But at a certain point, the wealth of information had outgrown their site structure. So FedEx turned to us to... View Article

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Emory Winship Cancer Institute Turns to inferno to Help Share Patient Stories

Emory Healthcare, recently asked us to create a microsite promoting their cancer center. Winship Cancer Institute of Emory University works tirelessly to provide excellent care to prevent, treat, and cure cancer. For the microsite, Emory wanted to focus on the individual stories of cancer survivors to demonstrate their commitment to patients. In building this microsite,... View Article

Insight

Digital Marketing is Here to Stay

Regardless of your size, where your company is located, or what you provide to your clients or customers, digital marketing should be at the forefront. Digital is everywhere, from how we communicate to how we learn. It can be at your desk or in your pocket. You can order food or create a presentation for... View Article

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Campbell Clinic Turns to inferno for Spine Center Support

inferno client Campbell Clinic has led the field of orthopaedics since its founding in 1909. More than a century later, that hasn’t changed. The 2015 addition of their Spine Center in Cordova, TN now provides a distinct destination for the growing population of patients suffering from arm, back, leg, and neck pain associated with spine... View Article

Agency News News

inferno Wins 21 Hermes Creative Awards

MEMPHIS, Tenn., June 8, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, collected 21 Hermes Creative Awards in the 2015 competition, including five Platinum Awards, 10 Gold Awards and six Honorable Mentions. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional... View Article

Agency News News

inferno Receives Recognition from 2014 International Davey Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 13 Davey Awards in the program’s 2014 competition. The Davey Awards is an international competition focused exclusively on honoring outstanding creative work from the best small firms worldwide, and this year’s competition received nearly 4,000 entries. inferno’s winning work,... View Article

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The New Willow Anesthesia Just Feels Good

We're pleased to announce the launch of the new website for Willow Anesthesia. To highlight their patient-centered anesthesia solutions, inferno developed an easy-to-navigate site that reflects the skill and care of the medical professionals at Willow Anesthesia. Congratulations to our friends at Willow Anesthesia on an improved web presence. With all of the hard work... View Article

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inferno Sends the Memphis Ad Community to Camp.

Late-night bonfires. Tests of skill. Bear sightings. These aren’t phrases you’d usually connect with the ad industry. Unless you attended Camp Addywanna, that is. This year, inferno was asked to provide the creative concept and event planning for the local American Advertising Awards (better known as the ADDYs). Since creativity and having fun are at... View Article

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inferno Helps FedEx Express® Freight Go Hog-wild

FedEx Express Freight always delivers on speed — and we kept that in mind while promoting their latest sweepstakes. FedEx Express Freight is offering their customers the chance to earn multiple entries to win a 2014 Harley-Davidson® Fat Boy® by utilizing their express freight services. And extra speed pays off for customers — they earn... View Article

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Combining a Responsive Philosophy with a Responsive Design for ReTrans

After helping ReTrans brand their services, our next step was to refresh their website. ReTrans built its success on relationships and responsiveness. Rather than generating a lot of content that the user would have to navigate, we wanted a navigational approach that started “listening” to site visitors from the moment they arrived at the home page.... View Article

Culture

Friendly Competition Gets Our Creative Juices Flowing

inferno recently held an internal competition designed to promote collaboration between our art directors who design websites and our web developers who create the code. We dubbed the contest “Code of Duty” to parody Call of Duty, the video game some inferno folks like to fire up in their free time. The inferno partners laid... View Article

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inferno Gets It Done for Fullen Dock

inferno has worked for years to help establish Fullen Dock & Warehouse as the go-to dock for unloading cargo in Memphis. Last year, we refreshed their brand with an impactful ad campaign that used full-bleed photography and tough, direct language. They loved our work, and recently asked us to bring that same look and feel... View Article

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inferno Helps Tipton-Rosemark Academy Highlight Brighter Futures

What sets a school apart isn’t just test scores or football wins — like any brand, it’s the school’s identity that makes a difference. The staff at Tipton-Rosemark Academy called on inferno to help them nail down their identity and build their brand. It didn’t take us long to see what makes them such a… View Article

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inferno Helps FedEx Put Its Best Freight Forward

In 2012, FedEx Trade Networks tasked inferno with creating a campaign to raise awareness of their global freight capabilities and services. inferno created a brand-driven Freight Forward campaign that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in English-speaking and select international markets. The next step was to go global.... View Article

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Venture Gear and inferno Venture into New Online Territory

inferno recently partnered with Pyramex Safety Products to support their Venture Gear brand of eyewear and hearing protection. We helped them build their website from the ground up, creating a user-friendly experience that responds to browser size and mobile devices. The site is designed to combine the bold look of the Venture Gear brand with... View Article

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inferno Helps FedEx Turn 40

When FedEx tapped inferno for its 40th anniversary campaign, we were tickled purple. We saw the milestone less as a celebration of the past and more a celebration of the company’s ability to effect global change. With that in mind, we developed a 40th anniversary campaign that thanked FedEx team members for their service to... View Article

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inferno Updates Eclectic Eye’s Look

To recognize this 10-year milestone, Eclectic Eye founders and owners Dr. Michael and Robbie Johnson Weinberg wanted a sleek and contemporary update for their logo. They also wanted an online presence that wouldn’t require frequent content updates. As a result, inferno created a cleaner, bolder version of their Eclectic Eye logo. Changes include dropping “The”... View Article

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Talking Golf Clubs Star in an Integrated Campaign for FedEx

When FedEx asked us to develop a campaign for their golf club shipping service, we wanted to make sure that the creative elements would catch golfers’ attention, and we wanted to make sure that customers could easily price and book club shipping for their next golf trip. The hub at the center of our consumer... View Article