Video

Insight

Digital Marketing 101: Paid Social Guide for Facebook, Instagram, and LinkedIn

Now that you know the basics of paid social, let’s talk about strategies for a few of the best social media platforms for businesses. Facebook and Instagram First things first – you must be present. Creating Facebook and Instagram pages provides your business with a free and beautiful online home. Your social media pages should... View Article

Insight

Digital Marketing 101: An Introduction to Paid Social

Social media is no longer an optional piece of your business marketing strategy. It’s an essential way to reach customers, gain valuable insights, and grow your brand. If you look at the numbers, social media gives you a fast, inexpensive way to reach half of the world’s population. With so many people using social media... View Article

Insight

Digital Marketing 101: Getting started with paid search advertising

In our previous blog, we discussed how SEO best practices can help you climb up the search engine results page through unpaid efforts. In contrast, paid search allows you to pay a fee to secure a spot at (or near) the top of a search engine results page when someone types in a specific keyword... View Article

Insight

Digital Marketing 101: A beginner’s guide to search engine optimization

A quick note about Digital Marketing 101 Digital marketing can get complicated. The further you dive into digital marketing, the more technical it becomes. If you’re just getting started, you might feel a little overwhelmed – but don’t worry. Our Digital Marketing 101 series will take you through the basics of search engine optimization (SEO),... View Article

Agency News

inferno continues to deliver award-winning work, bringing home 7 ADDYs

March 2020 brought on many changes for everyone, and the inferno team was no exception. Like the rest of the world, we were figuring out what it looked like to work remotely and how to continue to help our clients communicate during a global crisis. But one thing didn’t change: our commitment to powerful communication.... View Article

Work

Helping a New Brand Get the Recognition It Deserves

When it comes to keeping people safe and facilities secure, Incyte Intelligent Security is looking forward. Their AI technology allows existing security systems to become proactive, enhancing monitoring through facial recognition, 24/7 AI monitoring, and real-time alerts. The company provides unique security insights for businesses, schools, retirement communities, and religious organizations. But creating a brand... View Article

Insight

Emerging Digital Marketing Trends for 2020

Celebrating inferno’s 20th anniversary, we’ve enjoyed looking back at some of the wonderful projects we’ve worked on. Moving into a new decade, we’re excited by the prospect of projects to come, especially those that allow us to flex our creative muscles and build dynamic collateral that aligns with 2020 digital marketing trends. This past year… View Article

Work

HR Pain and the Solution: An Animation

https://live-creativeinferno.pantheonsite.io/wp-content/uploads/2019/02/ADK-0062-Rube-Goldberg-Animation.mp4 Our client Adams Keegan removes the administrative burdens that prevent an organization from being the best version of itself, so that employees can focus on the real drivers of success. Explaining that can be a mouthful. To convey this message visually, we used colors, icons, and design elements from the Adams Keegan website to... View Article

Work

inferno Helps The Exchange Club Family Center Speak Up Against Child Abuse

For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article

Work

Helping a Local Business Move Forward with Video

People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article

Insight

How to Succeed in Video Without Really Trying

Dear Reader, this blog post is designed to tell you (mostly) everything you need to know about the science of video marketing. Now, let’s assume you are skilled, hungry, clear-eyed and eager – anxious to ensure your video content rises to the top of news feeds. It can! Make no mistake video advertising is hard... View Article

Work

inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

Agency News News

inferno Takes Home Silver and Gold at the American Advertising Awards

This past weekend, the Memphis chapter of the American Advertising Federation held its 49th annual American Advertising Awards competition for creative excellence. Creative directors from Chicago, Austin, and Santa Monica judged this year’s 724 entries, and they were so impressed by the quality of work submitted that they created an additional three “Best of” awards... View Article

Work

Paleo Treats Gets a Sweet New Video

Each year, FedEx supports entrepreneurs across the country by awarding them small business grants. FedEx and inferno had the opportunity to sit down with one of this year's winners, Paleo Treats, and create a video that tells their business story. Take a look at how this growing company markets and distributes its line of delicious snacks for the Paleo... View Article

Agency News News

inferno Wins 21 Hermes Creative Awards

MEMPHIS, Tenn., June 8, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, collected 21 Hermes Creative Awards in the 2015 competition, including five Platinum Awards, 10 Gold Awards and six Honorable Mentions. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional... View Article

Agency News News

inferno Captures Six Telly Awards

MEMPHIS, Tenn., May 20, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with six Telly Awards in the 36th annual competition. The Telly Awards honor the finest film and video productions, web commercials, videos and films and outstanding local, regional and cable TV commercials and programs. In 2014, the... View Article

Work

Fat Toad Farm

Watch the owners of Fat Toad Farm explain how they chose FedEx to ship their goat's milk caramel throughout the country from their family farm in Vermont. Special thanks to Running Pony for helping us make this award-winning video. http://www.fattoadfarm.com WINNER Best of Video - AAF Memphis 2015 American Advertising Awards Gold Addy - AAF Memphis... View Article

Agency News News

inferno Honored by 2014 MarCom Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 9 MarCom Awards in the program’s 2014 competition. inferno’s winning work, including the award levels, categories and specific client projects, were: inferno’s winning work, including the award levels, categories and specific client projects were: Platinum Award – Web Video... View Article

Agency News News

inferno Receives Recognition from 2014 International Davey Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 13 Davey Awards in the program’s 2014 competition. The Davey Awards is an international competition focused exclusively on honoring outstanding creative work from the best small firms worldwide, and this year’s competition received nearly 4,000 entries. inferno’s winning work,... View Article

Culture

Seahawks, Broncos, and Soup

As the Broncos and the Seahawks prepared to face each other in the biggest game of the year, the inferno office filled up with the sweet smell of a different type of rivalry: chili vs. gumbo. That’s right. We hauled in the crockpots and whipped out the ladles for our second annual Souper Bowl on... View Article

Agency News News

inferno Recognized by 2013 MarCom Awards

MEMPHIS, Tenn.  –  inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. inferno’s winning work, including the award levels, categories and specific client projects were: Platinum... View Article

Insight

“You’ve Gotta See This!”: Five Tips for Creating View-Worthy Videos

According to YouTube, 100 hours of video is uploaded to the site every minute. That doesn’t include Vimeo and other video sites. If you’re producing a video, and don’t have the budget for paid advertising, this begs a pretty big question — how will your video ever get noticed? We can help. At inferno, we’re... View Article

Work

Drink Up inferno’s Refreshing Small Business Video for FedEx

FedEx wanted to increase awareness of their shipping solutions for small businesses. So they ran a contest to offer grants to small businesses, and more than 3,500 small business entered for the chance to win. With the help of inferno, the FedEx Small Business Grant Contest generated more than 440,000 votes and 50,000 new Facebook... View Article

Agency News News

inferno Work Receives International Recognition

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, announced that it won eight 2013 Communicator Awards, two 2013 Videographer Awards and one 2013 Telly Award. Specifically, the awards were given to the following projects: Communicator Awards Award of Excellence – Corporate Identity: Logo – Tradewind Group Award of Excellence –... View Article

Work

The Most Party-centered, Memphis-loving, Something-for-everyone Campaign inferno Developed This Year

Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article

Work

inferno Brands Campbell Clinic as Official Orthopaedics Provider for Mid-South Moms

Campbell Clinic is recognized around the world as the leading authority in the field of orthopaedics. Its more than 40 orthopaedic specialists collectively author Campbell’s Operative Orthopaedics, the definitive reference for more than 1,800 orthopaedic procedures. Despite Campbell Clinic’s global recognition, many Memphians aren’t aware that the world’s best orthopaedic specialists are right here in... View Article

Work

Talking Golf Clubs Star in an Integrated Campaign for FedEx

When FedEx asked us to develop a campaign for their golf club shipping service, we wanted to make sure that the creative elements would catch golfers’ attention, and we wanted to make sure that customers could easily price and book club shipping for their next golf trip. The hub at the center of our consumer... View Article