user generated content

Insight

Evolutions in Email Marketing for 2021 and Beyond – 4 Trends to Watch

Over the last year, widespread stay-at-home orders and the accompanying economic turmoil have changed the game for marketers everywhere. Rapid lifestyle changes brought about by COVID-19 have also produced new and unpredictable consumer behavior. And many marketers are still trying to catch up. Throughout the pandemic, there’s been a lot of talk about essential businesses… View Article

Insight

Why User-Generated Content Lives Up to the Hype

  User-generated content (UGC) is any content – text, videos, images, reviews – created by people rather than brands. And brands will often share UGC on their own social media accounts, websites and other marketing channels. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing… View Article

Insight

Emerging Digital Marketing Trends for 2020

Celebrating inferno’s 20th anniversary, we’ve enjoyed looking back at some of the wonderful projects we’ve worked on. Moving into a new decade, we’re excited by the prospect of projects to come, especially those that allow us to flex our creative muscles and build dynamic collateral that aligns with 2020 digital marketing trends. This past year… View Article