Social Media

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Digital Marketing 101: Paid Social Guide for Facebook, Instagram, and LinkedIn

Now that you know the basics of paid social, let’s talk about strategies for a few of the best social media platforms for businesses. Facebook and Instagram First things first – you must be present. Creating Facebook and Instagram pages provides your business with a free and beautiful online home. Your social media pages should... View Article

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Digital Marketing 101: An Introduction to Paid Social

Social media is no longer an optional piece of your business marketing strategy. It’s an essential way to reach customers, gain valuable insights, and grow your brand. If you look at the numbers, social media gives you a fast, inexpensive way to reach half of the world’s population. With so many people using social media... View Article

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Social Media Engagement: 6 Key Ways to Track How Your Followers Share the Love

Affection is difficult to measure. It’s a feeling. You just know. But how can you quantify something so intangible? Visit the magazine stand at your local market and you’ll find quite a few quizzes that claim to tell you whether or not it’s love. Beyond that, there’s not really a way to gauge how much… View Article

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How to Create Comprehensive Social Campaigns

  Omnichannel marketing was a buzzword of 2019. While the phrase may now seem a little worn out, the strategy is as relevant as ever in 2020. Omnichannel marketing is the process of marketing across multiple platforms, such as social media channels, apps, emails and blogs, to connect with potential customers on more touchpoints. When… View Article

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3 Ways to Boost Your Event Efforts

Planning an event for your business can be overwhelming, but it’s a great way to engage your audience. There are many elements involved with event planning, including the promotion of it. Public relations is a vital component of any comprehensive event promotion strategy. A successful event often relies on the ability of PR to generate… View Article

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7 Tips to Maximize Your Social Media Efforts

It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting task, but by implementing the… View Article

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4 Reasons Why You Need an Ephemeral Content Strategy

Every year brings innovative, new opportunities to share your business story. Marketers promoting big brands and small businesses alike are always looking for the next big trend – the newest, hottest content strategy to reach and engage with their target audience. For 2019, one of the trends that digital marketers absolutely cannot ignore is ephemeral... View Article

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Promoting Your Podcast on Social Media Is Easier Than You Think

Podcasts may seem like an underdog in an era where video marketing dominates social platforms. With so much emphasis on visual marketing in our news feeds, audio formats sometimes struggle to stand out. But behind the scenes, podcasts have slowly, steadily been increasing their listening audience. According to one study by Edison Research, 26 percent... View Article

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Why Design Matters for Social Media Graphics

You don’t have to be a marketer to know that social media graphicsmatter. Instagram is the fastest-growing social platform by a large margin, after all. That’s because humans tend to prefer visual information. In fact, we are hard-wired to prioritize visual information; half of the human brain is directly or indirectly involved with processing it.... View Article

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If You Build it, They Will play — Carolina Watershed

Starting a restaurant from scratch is daunting. If you’re a seasoned contractor like Mac Hopper, constructing one with waterfalls, silo structures for kitchen and front of house, and a stage for live music is barely a challenge. In fact, he’s done something like that before. Hopper is the visionary and developer behind Memphis’ most popular... View Article

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You Need to Work on Your Images: Why Your Social Feed Matters

By Anna Condon, Junior Copywriter Content creation is a competitive business. Marketers have become like data factories, pumping out social media posts, images, and video content – all with the hopes that someone out there (ideally your target audience) is paying attention. Every minute of every day, more content is created. You’ve probably seen the... View Article

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inferno Helps The Exchange Club Family Center Speak Up Against Child Abuse

For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article

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5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

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Paid Social: What, Why, and How

By Anna Condon, Junior Copywriter In the early days of social media, brands could rely on social channels to tap into a large pool of potential customers at a very low cost. With the rapidly growing user bases and relatively low barrier to entry, you could build a social media empire almost entirely through organic... View Article

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inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

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What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

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5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

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Campbell Clinic TJR Seminar

In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article

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5 Tips from an Ad Agency Intern

Going into this internship, I really had no idea what to expect. As a rising sophomore, and what most would call “too young” or “not ready” for an internship, I was very excited to spend my summer at inferno. inferno gifted me with a great experience that I can guarantee I would not have received... View Article

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More Than Just a Game: How Small Businesses Can Capitalize on the Pokémon GO Movement

Released only two weeks ago, on July 6, Pokémon GO has rapidly become a global mobile sensation. The free-to-play location-based app is available for iOS and Android devices and uses the phone’s GPS and camera to create an augmented reality for users to capture, battle, and train virtual creatures. So what does Pokémon GO fever... View Article

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5 Lessons as a PR Intern

This summer, I had the pleasure of interning with the inferno public relations team. Since this was my first experience in the PR field, I was nervous, because I did not know what to expect. However, thanks to the friendly and welcoming culture of inferno, the transition was easy. Looking back on my two months... View Article

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Choosing the Right Social Channel

Social media has become an integral part of our lives. In fact, the lines between our real and digital lives are becoming blurrier every day. According to Digital Trends, the average American checks their social media accounts 17 times a day. Assuming you’re getting the recommended 7-8 hours of sleep per night, that means you are... View Article

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5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article

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Social Media Tips – Part 2

Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article

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Birdie Brigade Y’all

Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article

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Social Media Tips – Part 1

Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article

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Two Looks. One Eye.

Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article

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Digital Marketing is Here to Stay

Regardless of your size, where your company is located, or what you provide to your clients or customers, digital marketing should be at the forefront. Digital is everywhere, from how we communicate to how we learn. It can be at your desk or in your pocket. You can order food or create a presentation for... View Article

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MOSCOT Features Memphis on Cross-Country Road Trip

In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip. The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals... View Article

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5 Ways to Get the Social Media Conversation Right

By Brandon Davis and Kyle Monteverde

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Bringing Rhythm & Greens to the Mid-South

June is one of our favorite times of the year. After all, when else can we grab a beer, catch up with friends, and watch some of the world's top golf pros face off? We're proud to continue our work with the FedEx St. Jude Classic, and this year we supported the tournament on just... View Article

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5 Ways to Leverage Social Media – Part 3: LinkedIn

Succeeding in social media often means helping your business adapt to technology, which is designed to help people connect casually. But with LinkedIn, you can think a little closer to home. This social network is a powerful tool designed to give businesses and professionals the opportunity to interact. LinkedIn is the perfect place to build... View Article

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Leveraging Social Media for Your Business (Part 2 of 5) – Google+

Let’s address the elephant in the room with Google+: Is anyone even using it? The social networking site hasn’t garnered the following of Facebook, and it receives much less buzz than Twitter or Pinterest. The New York Times even went so far as to call Google+ a “ghost town.” But for marketers, a recent Forrester... View Article

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Leveraging Social Media for Your Business (Part 1 of 5) – Twitter

For brands today, getting ahead means getting social. This means moving past the idea of “great headline/great layout” and finding genuine ways to connect with an audience that can offer direct feedback. In this series, we’ll offer helpful tips for communicating in different social channels. In the first installment, we’re focusing on Twitter. If you’re... View Article

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Eclectic Eye Supports a Week of Fashion-Forward Fun

In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style. Our PR specialists worked with the Eclectic Eye... View Article

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Eclectic Eye Ups Its Insta-game with Midtown Giveaway

When Eclectic Eye wanted to increase its Instagram following, we suggested creating some buzz with a stylin’ prize package giveaway. The package included everything you’d need for a night out in Midtown: two Malco movie passes and a $100 gift card to The Second Line, not to mention a $600 voucher to Eclectic Eye. We... View Article

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6 Trend Insights from Our Seasoned Marketing Pros

One of our favorite things about marketing is constant change: no two days are alike in the inferno offices. It’s a matter of occupational survival to stay on top of what grabs customers’ attention – the how and the why. So, we love finding articles like this one. Of course, nobody really knows whether “retargeting”... View Article

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inferno Helps FedEx Fire Up Shop Small Campaign

When FedEx geared up to promote the notion of shopping small, they retained inferno for help getting the word out. FedEx gave away $1 million in $25 gift cards bearing the “Shop Small” message to increase awareness of November 24th as Small Business Saturday®. To support this effort, inferno created a campaign of online ads,... View Article

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The Most Party-centered, Memphis-loving, Something-for-everyone Campaign inferno Developed This Year

Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article