social media marketing

Client News

Paragon shares consumer insights to help guide economic recovery for Memphis businesses

Paragon is a different kind of bank, rooted in – and rooting for – the Memphis community. Bankers at Paragon believe that small and mid-size businesses deserve a local financial partner who cares about their success. The Outlook Memphis Economic Study is just one example of how Paragon Bank supports the local business community. For... View Article

Insight

What You Need to Know About Shoppable Posts

Long gone are the days when social media’s sole function was to keep up with your friends. Since the dawn of Six Degrees more than 20 years ago, platforms have seen a shift in their function again and again. One of the newest shifts is the focus on shoppable posts. Businesses have taken advantage of... View Article

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4 Reasons Why You Need an Ephemeral Content Strategy

Every year brings innovative, new opportunities to share your business story. Marketers promoting big brands and small businesses alike are always looking for the next big trend – the newest, hottest content strategy to reach and engage with their target audience. For 2019, one of the trends that digital marketers absolutely cannot ignore is ephemeral... View Article

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Get Social: A Quick Guide to Choosing Your Social Media Marketing Channels

When it comes to social media marketing, you want to be strategic. It’s important to remember that not everyone is going to be interested in your products or services, and not every social media platform is right for your business. Just because there is no fee associated with setting up a social account doesn’t mean... View Article

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Why Your Business Needs Facebook Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist People are joining different social media sites every second of every day. Today, almost seven out of every ten Americans use at least one social media platform –  and this number is growing. While many platforms are successful, one continues to reign supreme: Facebook. This channel is... View Article

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inferno Helps The Exchange Club Family Center Speak Up Against Child Abuse

For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article

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5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

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Paid Social: What, Why, and How

By Anna Condon, Junior Copywriter In the early days of social media, brands could rely on social channels to tap into a large pool of potential customers at a very low cost. With the rapidly growing user bases and relatively low barrier to entry, you could build a social media empire almost entirely through organic... View Article

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What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

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5 SMART Marketing Resolutions to Make (and Keep) in 2017

Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article

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5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

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Campbell Clinic TJR Seminar

In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article

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More Than Just a Game: How Small Businesses Can Capitalize on the Pokémon GO Movement

Released only two weeks ago, on July 6, Pokémon GO has rapidly become a global mobile sensation. The free-to-play location-based app is available for iOS and Android devices and uses the phone’s GPS and camera to create an augmented reality for users to capture, battle, and train virtual creatures. So what does Pokémon GO fever... View Article

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Choosing the Right Social Channel

Social media has become an integral part of our lives. In fact, the lines between our real and digital lives are becoming blurrier every day. According to Digital Trends, the average American checks their social media accounts 17 times a day. Assuming you’re getting the recommended 7-8 hours of sleep per night, that means you are... View Article

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5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article

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Social Media Tips – Part 2

Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article

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Birdie Brigade Y’all

Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article

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Social Media Tips – Part 1

Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article