In the Press
When it comes to paid social media advertising, "The question isn’t 'Should we?' but 'How much should we?'" That's advice from Beth Wilson, public relations manager for Inferno, a full-service advertising, marketing, design and public relations firm. "Businesses that are not engaging in social media advertising should be taking advantage of this tremendous tool," Wilson... View Article
Insight
Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article