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SEO

Insight

Everything You Need to Know About Position Zero

Position zero is a fairly new principle in search engine optimization (SEO) that can help businesses get a leg up on their competition. By properly optimizing your website, you will increase the visibility and credibility of your brand. What is Search Engine Optimization? SEO is the process of improving your website to not only increase... View Article

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4 Simple Ways to Increase Your Domain Authority

When we talk about search engine optimization (SEO), domain authority has become an industry standard. Originally developed by Moz, domain authority attempts to quantify how well a website will rank on search engine results pages (SERPs). Websites rank somewhere on a scale from one to 100, and the closer you are to 100, the higher you... View Article

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What Small Businesses Need to Know About Google Marketing

Unless you’ve been living under a rock or a remote village in the Amazon, you’ve heard of Google. The tech giant got its start in 1996 when a couple of Stanford Ph.D. students figured out how to catalogue and search all the information on the rapidly growing internet. This company-turned-verb has blossomed into one of... View Article

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3 Local SEO Tips to Help Your Neighbors #ShopLocal

When it comes to marketing your small business, search engine optimization (SEO) is no longer optional. Think about the last time you wanted to find a local business to refinish your antique dining room table, fix your favorite winter boots, or sell you that wonderful cookbook your mother-in law raved about at the holiday party.... View Article

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Baby Got Backlinks: 3 Tips for Earning Organic Links to Your Content

When it comes to organic growth, landing at the top of Google search engine results pages (SERPs) is the holy grail. There’s a joke among content marketers that asks, “Where should you bury something you don’t want people to find?” The answer, of course, is “On the second page of Google SERPs.” Content marketers across... View Article

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How to Get Your Business Verified on Google

By Susan Waggoner, Digital Marketing and Advertising Specialist When it comes to local search engine optimization, ensuring that your business is verified on Google is key. Because local search results are based largely on relevance, distance, and prominence, verifying your business increases the chances of it ranking higher in search results. Additionally, it allows you... View Article

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When to Check Your Marketing Analytics: A Quick Guide

By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article

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SEO: Who, What, Why, How, Where, When?

Let’s break this down a bit. “You” know that the business you work for needs customers, clients, or sales to be able to operate. It’s 2016, and hopefully by now you have realized that your website is crucial to ensuring people can find your company, learn about what you do, answer questions they have, buy... View Article

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5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article

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Social Media Tips – Part 2

Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article

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Social Media Tips – Part 1

Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article