Public Relations

Insight

3 Ways to Boost Your Event Efforts

Planning an event for your business can be overwhelming, but it’s a great way to engage your audience. There are many elements involved with event planning, including the promotion of it. Public relations is a vital component of any comprehensive event promotion strategy. A successful event often relies on the ability of PR to generate… View Article

Insight

Why Nonprofits Should Invest in Public Relations

Like any organization, nonprofits are looking to increase their overall brand awareness and reach their target audience. Though it can be challenging to allocate funding when operating on a tight budget, investing in even the smallest amount of public relations (PR) can go a long way in increasing a nonprofit’s awareness, gaining supporters and advancing… View Article

Insight

As media evolves, your PR strategy needs to, too

Written by Beth Wilson, PR Director at inferno.  Social media, digital newsrooms, access to data and analytics, integrated marketing — developments such as these in the public relations industry have required professionals to adapt at a fast pace. Change is good, great even. But, change is also hard. How, exactly, should you embrace and incorporate... View Article

Agency News

And the VOX award goes to…

Last month, the inferno public relations team joined other industry professionals from across the Mid-South for the 2017 PRSA VOX Awards at the Memphis Botanic Garden. It’s an event the PR team looks forward to annually, as it is the perfect opportunity to showcase some of the amazing work they’ve done for our clients throughout... View Article

Insight

Crisis Communications: The Doomsday Prepping of Public Relations

By Anna Condon, Junior Copywriter It’s a well-known fact that the best time to prepare for a crisis is before it happens. Schools and businesses hold routine fire drills, people stock their cars with emergency blankets and tools, and families fill their pantries with an emergency stash of water and canned goods. We’re told to... View Article

Work

inferno Helps The Exchange Club Family Center Speak Up Against Child Abuse

For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article

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Helping a Local Business Move Forward with Video

People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article

Insight

5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

News

inferno Expands PR and Interactive Teams

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Lauren Berry as public relations account coordinator and Von Ralls as web developer. Berry reports to Beth Wilson, public relations manager, and Ralls reports to David Zachry, interactive manager. “Lauren’s journalism background makes her an excellent addition to our... View Article

Work

See the World in Style with Eclectic Eye

Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article

Insight

4 Copywriting Tips: Never Write a Boring Headline Again

By Anna Condon, Junior Copywriter Crafting compelling headlines is both an art and a science. You need to convey the essence of the content in a way that entices the reader to crave more, without giving away the meat of the story. Plus, in the age of web 2.0 headlines, you must also consider search... View Article

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inferno helps the Exchange Club “Get in the Groove” with Gala Invitations

Each year, as part of our Fuelanthropic efforts to give back to the Memphis community, inferno gets to work with local nonprofits to promote their services. We’ve partnered with the Exchange Club Family Center in the past — crafting their annual report, promoting their services, and creating invitations for the annual Hands of Hope Auction... View Article

Insight

What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

News

inferno Grows and Promotes Within Public Relations Department

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Caitlin Berry to public relations account executive, and has appointed Natalie Clynes as public relations project coordinator. Berry and Clynes report to Beth Wilson, public relations manager. “Caitlin is a tremendous asset to the PR team and the agency... View Article

Insight

3 Tips for Working with the Media

By Anna Condon, Junior Copywriter Between the 24-hour news cycles and the growing emphasis on the importance of public relations, journalists are inundated with story ideas, and many field hundreds of emails daily. With all that noise, it’s not surprising that most PR pitches get lost in the shuffle. If you want to avoid ending up... View Article

Work

Fisher Phillips Covers Hot Topics in Workplace Law

In the midst of the most polarizing presidential election in recent memory, the inferno PR team saw an opportunity to leverage our client’s expertise in labor and employment law. We were able to help secure coverage for the attorneys of Fisher Phillips Memphis both leading up to and following the election by focusing on three... View Article

Insight

4 Reasons to Use Numerals

By Trish McLaughlin, Senior Copywriter If you want to get your numbers — open or click-through rates, for example — up, consider using numerals in your subject lines and headlines. According to Business 2 Community, subject lines or headlines that promote content with numerals, such as “6 Steps,” “5 Tricks,” or “9 Things,” are more... View Article

Insight

5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

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inferno Maps “The Road Ahead” for Lehman-Roberts Co.

Lehman-Roberts Co. inferno Maps "The Road Ahead"Lehman-Roberts Co. (LRC) and Memphis Stone & Gravel Co. (MSG) have spent a combined 183 years producing construction materials and assisting in building local infrastructure in the Greater Memphis Area. Together, more than 305 employees are spread across 15 locations in Memphis, West Tennessee and North Mississippi. With employees... View Article

Insight

Time Management Tips

By Anna Condon, Junior Copywriter Time. It’s the critical element that every project manager has to grapple with on a daily basis. In the “hurry up and wait” world of agency life, time management is crucial. Not only are you juggling different projects for a variety of clients (each with their own timelines and bumps... View Article

Insight

What Does “Strategic Partner” Actually Mean?

By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article

Insight

5 Tips from an Ad Agency Intern

Going into this internship, I really had no idea what to expect. As a rising sophomore, and what most would call “too young” or “not ready” for an internship, I was very excited to spend my summer at inferno. inferno gifted me with a great experience that I can guarantee I would not have received... View Article

Insight

5 Lessons as a PR Intern

This summer, I had the pleasure of interning with the inferno public relations team. Since this was my first experience in the PR field, I was nervous, because I did not know what to expect. However, thanks to the friendly and welcoming culture of inferno, the transition was easy. Looking back on my two months... View Article

Work

Birdie Brigade Y’all

Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article

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Glitz and Glam for a Good Cause

Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article

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inferno and Eclectic Eye Help Customers Look Good, Do Good

When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article

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Eclectic Eye Donates to Hope House

At inferno, one of our core values is to care passionately. We do this by caring for each other, our clients and our community, and we’re lucky to have clients that share this same value. inferno client Eclectic Eye, values the community and gives back in various way throughout the year to enhance Memphis. One way... View Article

Insight

Marketing Crossroads: In-house vs. Agency

What are the pros and cons of each? Is there a secret formula to success that combines the two? Here at inferno, we of course recommend using an agency, namely us, to manage your marketing efforts. However, all companies have unique needs, and sometimes an in-house solution is the best route to take. Here’s a... View Article

Agency News News

inferno Expands PR Team

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Caitlin Berry and Susan Waggoner as public relations account coordinators. Previously, Waggoner served as an intern on inferno’s public relations team. Berry and Waggoner report to Beth Wilson, public relations manager. “Susan has been an excellent addition to the... View Article

Agency News News

inferno Announces Additions to PR and Account Service Teams

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has appointed Kimbrough Taylor as digital marketing specialist and Tarryn Sanchez as account executive. Taylor reports to Beth Wilson, public relations manager, and Sanchez reports to Liza Routh, account manager. “We are thrilled to have Kimbrough and Tarryn join the inferno team,”... View Article

Work

Two Looks. One Eye.

Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article

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Four Deserving Memphians Receive a Veteran’s Day gift

In honor of Veteran’s Day, our friends at United Housing, Inc. (UHI) held a Veteran Home Giveaway, and it was our job to get the word out. We informed print and broadcast media and encouraged them to cover the heartwarming event that would result in four Shelby County veterans becoming first-time homeowners. We also provided... View Article

Culture Work

All in for Hope

Our friends at Hope House recently asked us to help them prepare for their Founder’s Day Luncheon — and our team was eager to step up in any way we could. We went all in on the event, providing help on three fronts: Spreading the word Because of what we do, creating an invitation and assisting with PR... View Article

Culture

We’ve Got That lovin’ Fuelan’

Call it our Summer Tour 2015. infernites were rockin’ the region with passion and energy, thanks to our Fuelanthropic program, which provides a week of paid civic time annually to inferno employees. Since our last update, Jackson Knight has completed his orientation with the Mid-South Literacy Council and is tutoring English as a Second Language... View Article

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MOSCOT Features Memphis on Cross-Country Road Trip

In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip. The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals... View Article

Work

inferno Matches Client and Reporters for Same-Sex Marriage Ruling

When your firm’s URL is laborlawyers.com, you want to be the go-to for labor issues. That’s why national labor and employment law firm Fisher & Phillips LLP retained inferno to provide PR support to its Memphis practice. When news came out of the U.S. Supreme Court's forthcoming ruling on same-sex marriage, inferno PR saw it as... View Article

Insight

5 Ways to Get the Social Media Conversation Right

By Brandon Davis and Kyle Monteverde

Work

Bringing Rhythm & Greens to the Mid-South

June is one of our favorite times of the year. After all, when else can we grab a beer, catch up with friends, and watch some of the world's top golf pros face off? We're proud to continue our work with the FedEx St. Jude Classic, and this year we supported the tournament on just... View Article

Work

Rebranded Jack Binion’s Steak Gets Prime Exposure with Taste & Tell

After a $10 million renovation that included rebranding Jack Binion’s Steak, Horseshoe Tunica wanted the restaurant’s grand opening to go off without a hitch. To generate positive buzz in advance of the July 16 opening, inferno organized a private Taste & Tell. The exclusive, invitation-only event attracted more than 25 influential food bloggers, writers, and... View Article

Agency News News

inferno Announces Changes within Public Relations Department

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, has promoted Isabelle Blais to Public Relations Account Executive and appointed Kyle Monteverde as Public Relations Account Coordinator. Blais and Monteverde will report to Beth Wilson, Public Relations Manager, and Dan O’Brien, Agency Partner. “Isabelle continues to thrive within the PR team,”... View Article

Insight

Developing a PR Strategy That Goes the Distance

When it comes to PR, everything comes down to strategy. Setting goals, staying flexible, and putting in the hard work it takes to succeed — all of these are key to building a PR presence for the record books. And according to Beth Wilson, PR Manager and marathon runner, developing that winning strategy is a... View Article

Work

Eclectic Eye Supports a Week of Fashion-Forward Fun

In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style. Our PR specialists worked with the Eclectic Eye... View Article

Agency News News

inferno Appoints Beth Wilson As Public Relations Manager

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, announced the addition of Beth Wilson as PR Manager. After working as the Website Content Editor for Varsity Brands, Wilson developed and led the marketing department for Mahaffey Tent and Party Rentals and Mahaffey Fabric Structures. She brings a strong background in... View Article

Work

Central Defense Looks Out for Le Bonheur families

inferno client Central Defense Security (CDS) recently provided a different type of security for families with children being treated at Le Bonheur Children’s hospital. A few months back, inferno’s PR team created a questionnaire to determine the interests and current volunteer work of CDS employees. The goal was to find an organization that would be... View Article

Work

Central Defense Presents Funds for 100 Campers

When inferno’s PR team learned about the great work that Central Defense Security was doing to support the Memphis community, we had to get the word out. For the second year in a row, CDS launched a fundraiser supporting the Memphis Parks and Neighborhoods’ Summer Day Camp program. The security firm raised enough money to… View Article

Work

The Most Party-centered, Memphis-loving, Something-for-everyone Campaign inferno Developed This Year

Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article

Culture

Seeds of Change Bear Fruit for Family Center

The mission of the Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. inferno’s partnership with the Center is longstanding and multifaceted. inferno Partner Dan O’Brien has served as president of the Center’s Board of Directors since 2011.  By extension,... View Article

Work

Eclectic Chic

Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best fit. inferno public relations specialists and the Eclectic... View Article

Agency News News

inferno Expands Public Relations Team

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, announced the addition of Isabelle Blais as Public Relations Account Coordinator. Previously, she worked as an intern on inferno’s public relations team. Blais will report to Ashley Burton, Public Relations Manager, and Dan O’Brien, Partner. “Isabelle brings a fresh perspective, youthful energy… View Article

Culture

PR Intern Turned Employee Shares 5 Tips for Newbies

Internships are a proven way to gain relevant, real world knowledge, skills and experience. It’s a way for you to get your feet wet and find out if you actually enjoy the job enough to make a career out of it. So, what’s so intimidating about that? Well, honestly, a lot. I was fortunate enough… View Article