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inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

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inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

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inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

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New Ads for National Guard Products Sell Hinges with Humor

When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

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inferno helps the Exchange Club “Get in the Groove” with Gala Invitations

Each year, as part of our Fuelanthropic efforts to give back to the Memphis community, inferno gets to work with local nonprofits to promote their services. We’ve partnered with the Exchange Club Family Center in the past — crafting their annual report, promoting their services, and creating invitations for the annual Hands of Hope Auction... View Article

Client News Work

The Anticipation is Over for Paragon Bank’s Annual Birthday Card

While big banks focus on share price and dividends, Paragon Bank’s most important metrics are smiles and handshakes. Happy employees, delighted personal banking customers, and thriving business customers are proof that they’re doing things right. Paragon is committed to exceptional customer service, and they treat customers like neighbors — which means knowing their customers’ names... View Article

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A New Voice for a 170-Year-Old Institution

Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity... View Article

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New “Have Done. Will Do.” Campaign Promotes the Cartus Advantage

How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article

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inferno Maps “The Road Ahead” for Lehman-Roberts Co.

Lehman-Roberts Co. inferno Maps "The Road Ahead"Lehman-Roberts Co. (LRC) and Memphis Stone & Gravel Co. (MSG) have spent a combined 183 years producing construction materials and assisting in building local infrastructure in the Greater Memphis Area. Together, more than 305 employees are spread across 15 locations in Memphis, West Tennessee and North Mississippi. With employees... View Article

Culture

Playing with Fire Teams Go for the Gold in infernolympics Competition

Giant Jenga, Floor Volleyball, Wii Tennis, Noodle Hoops…with the summer Olympic season upon us, the inferno party planning committee decided it was about time we hosted a friendly competition of our own. For infernolympics 2016, employees had the opportunity to compete in five events spread over two weeks, coinciding with the historic Games in Rio... View Article

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Campbell Clinic TJR Seminar

In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article

Culture

Big Wigs Put the Fun into Fundraising

Here at inferno, we love an opportunity to let our hair down and party for a good cause. Every year, Big Wig Ball mixes fun and philanthropy during a night of food, music, and libations — with proceeds benefitting Le Bonheur Children’s Hospital. On June 17th, infernites Liza Routh and Tarryn Sanchez headed over to... View Article

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Celebrate Healthy Childhoods with The Exchange Club Family Center 2015 Annual Report

Being loved, feeling safe, sleeping peacefully, playing joyfully — these are the fundamentals of a healthy childhood. The mission of The Exchange Club Family Center is to help more children experience these fundamentals by interrupting the cycle of abuse and neglect in our community. The Center’s 2015 Annual Report, created by inferno, celebrates happy childhoods... View Article

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Pro Bono Highlight: FedExFamilyHouse Raises $1 Million with Sold Out Gala

Here at inferno, we believe in the the motto you make a living by what you do, but you make a life by what you give. It’s the driving force behind our Fuelanthropic initiative to give back to the Memphis community. As part of this initiative, inferno served as the pro bono agency for the... View Article

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Glitz and Glam for a Good Cause

Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article

Agency News News

inferno Honored by 2014 MarCom Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 9 MarCom Awards in the program’s 2014 competition. inferno’s winning work, including the award levels, categories and specific client projects, were: inferno’s winning work, including the award levels, categories and specific client projects were: Platinum Award – Web Video... View Article

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New Look for Memphis Fashion Week

Historically, Memphis Fashion Weekend (MFW) has been the only event in the Memphis fashion world to showcase experienced and budding designers, stylists, models, and photographers. It also makes the city shine by hosting its parties in exciting and glamorous Memphis venues. In light of its success over the past three years, the event series is... View Article

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New Ad Touts Kid-centric Services from Campbell Clinic

Many people don’t realize that Campbell Clinic Orthopaedics has a team of specialists dedicated to providing orthopaedic care specifically for kids. In fact, Le Bonheur Children’s Hospital chose Campbell Clinic as its orthopaedic partner. To spread the word that Campbell Clinic is great with kids, the inferno team created print ads focused on pediatrics. We... View Article

Culture Work

We Partied like it was 1890. Oink

During the Memphis in May International Festival 2014, we found the perfect way to mix our love of BBQ, historic architecture, and clients. inferno hosted a happy hour during BBQ Fest, one of Memphis in May’s most anticipated events, and invited our clients to enjoy some pre-festival fun. We held the saucy event at Tennessee... View Article

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Eclectic Eye Supports a Week of Fashion-Forward Fun

In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style. Our PR specialists worked with the Eclectic Eye... View Article

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The Exchange Club Family Center Opens the Door to a New Year

At The Exchange Club Family Center, the annual report is more than just an opportunity to present financials. It’s an opportunity to reiterate the Center’s mission: to break the cycle of child abuse and neglect by replacing abusive, violent behavior with effective parenting skills. The theme of the annual report, “Opening doors to a better... View Article

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inferno Sends the Memphis Ad Community to Camp.

Late-night bonfires. Tests of skill. Bear sightings. These aren’t phrases you’d usually connect with the ad industry. Unless you attended Camp Addywanna, that is. This year, inferno was asked to provide the creative concept and event planning for the local American Advertising Awards (better known as the ADDYs). Since creativity and having fun are at... View Article

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Paragon Earns Many Happy Returns with Birthday Cards

Paragon National Bank has built its brand by providing outstanding, personal service to its customers. Eight years ago, the folks at Paragon wanted to show their customers how much they value them, both as account holders and as people. So, we created a card for the bank to send to customers on their birthdays. The... View Article

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Woodland Presbyterian School Grows Their Brand with inferno

Any good brand needs a solid foundation — a basic set of strengths and principles that remain firm, even as the company changes and grows. Woodland Presbyterian School takes the same approach to education. When they approached us to help them define their brand, we were more than happy to help. Woodland provides a warm,... View Article

Culture

A Howl-o-ween Whodunit

inferno’s annual Halloween celebration continues to be an office favorite. This year’s event had all the familiar features of previous Howl-o-weens including dogs in the office, a canine costume contest, and donations to the Humane Society of Memphis and Shelby County. However, this year’s party involved one element that was a Howl-o-ween first: murder. The... View Article

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inferno Draws Mice into a Revolt for Labfinity

It’s not every day you get to draw a parallel between cutting edge computer software and the poor colony management of King George. But when we were recently asked to create a flyer promoting Labfinity Colony Manager, that’s exactly what we did. Labfinity Colony Manager provides an organized system for researchers to log and manage... View Article

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Eclectic Eye Supports Central Gardens in Style

All eyes were on Central Gardens as more than 1,400 people turned out for the historic Memphis neighborhood’s 37th Annual Home & Garden Tour. Participants began their tour with the program guide, which detailed the history, homes and gardens. Eclectic Eye owners and founders Dr. Michael and Robbie Johnson Weinberg, were eager to sponsor the... View Article

Culture

Our Romanian Fireball’s International Adventure

For the past year, inferno has benefited from the hot talent of our Romanian art director, Cristina Jucan. When Cristina needed to renew her visa, she first needed a new passport from the Romanian embassy in Washington, D.C. Then she had to travel to Romania for her visa. Knowing that we would miss her for... View Article

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inferno Helps FedEx Put Its Best Freight Forward

In 2012, FedEx Trade Networks tasked inferno with creating a campaign to raise awareness of their global freight capabilities and services. inferno created a brand-driven Freight Forward campaign that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in English-speaking and select international markets. The next step was to go global.... View Article

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inferno Designs Annual Report to Fight Child Abuse and Neglect

The mission of The Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. Dan O'Brien recently completed his two-year term as president of the Center’s Board of Directors since 2011. The agency has had the privilege of donating the design, copy... View Article

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The Most Party-centered, Memphis-loving, Something-for-everyone Campaign inferno Developed This Year

Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article

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inferno Brands Campbell Clinic as Official Orthopaedics Provider for Mid-South Moms

Campbell Clinic is recognized around the world as the leading authority in the field of orthopaedics. Its more than 40 orthopaedic specialists collectively author Campbell’s Operative Orthopaedics, the definitive reference for more than 1,800 orthopaedic procedures. Despite Campbell Clinic’s global recognition, many Memphians aren’t aware that the world’s best orthopaedic specialists are right here in... View Article

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inferno Helps FedEx Turn 40

When FedEx tapped inferno for its 40th anniversary campaign, we were tickled purple. We saw the milestone less as a celebration of the past and more a celebration of the company’s ability to effect global change. With that in mind, we developed a 40th anniversary campaign that thanked FedEx team members for their service to... View Article

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Navigating the Logistics of Brand Expansion

Streamlining communications to make effective contact can be a challenge. When ReTrans, a Memphis based logistics company approached us to help penetrate a niche category, we knew we could help them navigate the tricky road of reaching new markets. Working with ReTrans we focused on the key factor that sets them apart: industry expertise. ReTrans... View Article

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Paragon National Bank Gets Neighborly Over Coffee

When your middle name is “National”, sometimes it's hard for people to think of you as the bank next door that’s committed to growing local businesses. That’s exactly the case for Paragon National Bank. Paragon National Bank wanted a direct mail piece to reach out to business owners and warm them up to the bank’s... View Article

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Eclectic Chic

Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best fit. inferno public relations specialists and the Eclectic... View Article

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inferno Designs a Card with a lot of Heart

Earlier this season, Tradewind Group approached us to talk turkey over their Thanksgiving card for 2012. Our team set to work, designing a handful of sentimental, quirky, comical, and serious options for the company to consider. Tradewind Group enjoyed each of the cards so much that they decided to use all of them over the... View Article

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inferno Gives Researchers a Taste of Transnetyx

Good lip service can work wonders for business — as Transnetyx recently demonstrated on a trip to Northwestern University’s campus with a handful of representatives, a truckload of cupcakes, and one savory ad campaign. To publicize the company visit, we created a concept that whet researchers’ appetites and drove foot-traffic to the cupcake site. Faculty... View Article

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A New Brand and Marketing Campaign for the Memphis Jewish Community Center

The Memphis Jewish Community Center (MJCC) has welcomed members of all cultures and faiths for decades. If that comes as news to you, you’re not alone. The MJCC asked inferno to communicate their inclusive culture with a new brand and an unprecedented marketing campaign. We developed a logo that reflects the Center’s diversity and welcoming... View Article

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inferno Feeds a Mission with Refreshed Marketing.

inferno was the official marketing sponsor for the March of Dimes Signature Chefs Auction for the fifth consecutive year. Highly anticipated by foodies, shoppers, and March of Dimes supporters, the Signature Chefs Auction is the largest special event for the Memphis Division of the Tennessee Chapter of the March of Dimes, raising hundreds of thousands... View Article