pay-per-click advertising

Insight

Three Trends that Will Shape the Future of Pay-Per-Click Advertising

It’s no secret that digital ad spending is steadily increasing each year. Projections suggest that it will surpass traditional advertising in the near future, although experts disagree on the exact tipping point. According to MediaPost, an analysis from Winterberry Group predicted the switch would occur in 2018, while eMarketer projects that the shift will happen... View Article