paid social media

In the Press

How Businesses Can Overcome the ‘Facebook Apocalypse’

When it comes to paid social media advertising, "The question isn’t 'Should we?' but 'How much should we?'" That's advice from Beth Wilson, public relations manager for Inferno, a full-service advertising, marketing, design and public relations firm. "Businesses that are not engaging in social media advertising should be taking advantage of this tremendous tool," Wilson... View Article

Insight

Paid Social: What, Why, and How

By Anna Condon, Junior Copywriter In the early days of social media, brands could rely on social channels to tap into a large pool of potential customers at a very low cost. With the rapidly growing user bases and relatively low barrier to entry, you could build a social media empire almost entirely through organic... View Article

Insight

5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article