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Insight

How to Track Email Engagement Metrics

In an ideal world, email engagement for your marketing campaigns would sit at 100 percent every time. More often than not, however, you are competing with emails from friends, family, and coworkers for your subscribers’ attention and email engagement. Not to mention trying not to trip the spam filter. Marketers know the potential that emails... View Article

Insight

Dataphilia. Are You Blinded by Data Love?

In the push to embrace data, it’s not just fools who are rushing in. Time and again we’ve seen smart people make bad decisions because they’ve put data on a pedestal. Data is not Prince Charming or a damsel who can spin straw into gold. If you don’t manage your expectations, your romance with data... View Article