media relations

Insight

As media evolves, your PR strategy needs to, too

Written by Beth Wilson, PR Director at inferno.  Social media, digital newsrooms, access to data and analytics, integrated marketing — developments such as these in the public relations industry have required professionals to adapt at a fast pace. Change is good, great even. But, change is also hard. How, exactly, should you embrace and incorporate... View Article

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inferno Helps The Exchange Club Family Center Speak Up Against Child Abuse

For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article

Insight

3 Tips for Working with the Media

By Anna Condon, Junior Copywriter Between the 24-hour news cycles and the growing emphasis on the importance of public relations, journalists are inundated with story ideas, and many field hundreds of emails daily. With all that noise, it’s not surprising that most PR pitches get lost in the shuffle. If you want to avoid ending up... View Article

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Fisher Phillips Covers Hot Topics in Workplace Law

In the midst of the most polarizing presidential election in recent memory, the inferno PR team saw an opportunity to leverage our client’s expertise in labor and employment law. We were able to help secure coverage for the attorneys of Fisher Phillips Memphis both leading up to and following the election by focusing on three... View Article

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Campbell Clinic TJR Seminar

In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article

Insight

Social Media Tips – Part 2

Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article

Insight

Social Media Tips – Part 1

Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article

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Two Looks. One Eye.

Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article

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Four Deserving Memphians Receive a Veteran’s Day gift

In honor of Veteran’s Day, our friends at United Housing, Inc. (UHI) held a Veteran Home Giveaway, and it was our job to get the word out. We informed print and broadcast media and encouraged them to cover the heartwarming event that would result in four Shelby County veterans becoming first-time homeowners. We also provided... View Article

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MOSCOT Features Memphis on Cross-Country Road Trip

In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip. The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals... View Article

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inferno Matches Client and Reporters for Same-Sex Marriage Ruling

When your firm’s URL is laborlawyers.com, you want to be the go-to for labor issues. That’s why national labor and employment law firm Fisher & Phillips LLP retained inferno to provide PR support to its Memphis practice. When news came out of the U.S. Supreme Court's forthcoming ruling on same-sex marriage, inferno PR saw it as... View Article