Insight
Marketing in any industry has its challenges — but with tight regulations, crowded markets, and distracted audiences, B2B healthcare marketing is especially tough. And when you’re managing a business that’s competing in a field with incredibly fast-paced innovations, developing a marketing strategy which helps you stand out is the key to success. That’s why it’s... View Article
Insight
When you set out to create a marketing strategy for any business, the first step is to understand who your potential customers are. What motivates them? What are their goals? Where does your business fit into their lives? What struggles are they facing? Say you wanted to promote a new fitness facility. “Sports” and “fitness”… View Article
Education
St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article
Insight
When you first start working with an agency, you’ll likely hear words or phrases that you don’t know. Or, perhaps you’ve heard them, but the meaning is slightly different in a marketing context. That’s why we’ve compiled some of the more commonly-used marketing terms in our latest blog post. This is by no means an... View Article
Insight
Location-based technology is opening up a whole new world of opportunities for marketers to communicate with customers in real-time, called geomarketing. New capabilities and uses emerge every day – such as geotargeting, geofencing, and geofilters. Geofencing is one of the most common ways that businesses enter the world of location-based marketing. Put simply, geofencing is... View Article
Insight
When it comes to online marketing, proving the value of paid social and other digital ad placements can be a struggle. Thanks to link tracking, however, marketers can demonstrate the importance of links shared online — for free. Savvy marketers know that UTM (Urchin tracking module) link tracking is the cornerstone of content analysis, making... View Article
Insight
Every marketing team shares similar goals. They want to reach new customers, boost engagement, and increase conversions. Interactive content achieves all three objectives with ease. In the last decade, there has been a fundamental shift in marketing. Gone are the days of one-sided conversations, where brands talked at people from billboards and TV screens. Now,... View Article
Work
St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article
Work
People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article
Insight
By Anna Condon, Junior Copywriter Whether you’re selling shoes, managing financial portfolios, or renting chickens (yes, that’s a real thing), your marketing won’t succeed without one key factor: Empathy. It’s a simple advertising principle that should be the foundation of every project. But with so many bounce rates, social shares, influencers, purchase paths, sales funnels,... View Article
Insight
For decades, pop culture has dreamed about the possibility of virtual reality – and now, it’s here. We may not be hopping into virtual worlds to fight sentient programs like in Tron, but we can get a detailed look at a landmark thousands of miles away. We can strap on a headset and immerse ourselves... View Article
Insight
It’s Not Outsourcing. It’s Partnership. In-house team versus outside agency is not an either-or question. The combination of your inside knowledge and their outside perspective can provide the synergy you need to confront hard truths, identify real opportunities, and plan a strategy that will make marketing directly serve your business goals. Contrary to a common... View Article
Insight
By Anna Condon, Junior Copywriter Within advertising (TV ads in particular), there has long been an inherent suspension of disbelief. But in today’s overcrowded marketplace, sometimes brands have to go to extreme lengths to stand out from the crowd – hence the rise of absurdist marketing. Absurdist marketing isn’t really about what your company can... View Article
Insight
By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article
Work
Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article
Work
When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article
Insight
By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article
Insight
By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article
Client News Work
While big banks focus on share price and dividends, Paragon Bank’s most important metrics are smiles and handshakes. Happy employees, delighted personal banking customers, and thriving business customers are proof that they’re doing things right. Paragon is committed to exceptional customer service, and they treat customers like neighbors — which means knowing their customers’ names... View Article
Insight
Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article
Insight
By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article
Insight
By Anna Condon, Junior Copywriter Understanding marketing analytics allows marketers to be more efficient, see more success, and minimize wasted advertising spend. Despite these compelling benefits, many organizations fail to realize the potential of analytics to help measure and manage marketing performance to maximize effectiveness and optimize return on investment. Online advertising can do incredible... View Article
Work
Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article
Work
How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article
Insight
By John Hilgart, Senior Strategist Your company has a great new product or service: It solves a customer problem. It has a competitive advantage. It boasts an attractive price point. It even fills a gap in your product portfolio, giving you an opportunity to win market share you’d previously ceded to your competitors. It’s time... View Article
Insight
By Anna Condon, Junior Copywriter Time. It’s the critical element that every project manager has to grapple with on a daily basis. In the “hurry up and wait” world of agency life, time management is crucial. Not only are you juggling different projects for a variety of clients (each with their own timelines and bumps... View Article
Insight
By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article
Insight
Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article
Work
Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article
Work
Brands need to make an impact to thrive. And no one knows that better than our client, Signet. For more than 40 years, Signet has been creating promotional products to help businesses get noticed. And though they’ve constantly focused on offering creative promotional solutions, they felt their own brand needed an update. That’s when they... View Article
Insight
No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article
Work
Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article
Work
When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article
Insight
In today’s evolving digital landscape, there are a number of ways to get your message out to prospective clients and customers. While the channels you use to distribute your message may change throughout any given campaign, one thing should remain central: the message itself. Whatever you are trying to communicate, be it a product offering,... View Article
Insight
What are the pros and cons of each? Is there a secret formula to success that combines the two? Here at inferno, we of course recommend using an agency, namely us, to manage your marketing efforts. However, all companies have unique needs, and sometimes an in-house solution is the best route to take. Here’s a... View Article
Agency News News
MEMPHIS, Tenn., December 7, 2015 – inferno, a full-service advertising, public relations, design and digital marketing firm, was awarded seven Davey Awards in the program’s 2015 competition. The Davey Awards recognize the best in web, design, video, advertising, mobile and social work from small agencies worldwide. “It’s an honor for our work to be recognized… View Article
Work
There's nothing like laying in your own bed — especially after surgery. Campbell Clinic now offers same-day joint replacement surgery for patients, and they asked inferno to help patients feel at home with the service. Our integrated campaign of TV, radio, print, and digital shows patients that they can recover from total joint replacement surgery with all... View Article
Work
This year marked the 40th year of the FedEx Cares United Way Campaign. That’s a span of four decades in which FedEx and United Way have teamed up to fill in the blanks of the communities they serve, focusing on areas such as education, income, and health. At inferno, we saw an opportunity to create a... View Article
Agency News Culture News
Brandon Davis, Copywriter inferno was recently named as a finalist in the Memphis Business Journal’s 2015 Best Places to Work competition. For this blog post, I wanted to take the opportunity to break our normal format and give some first-hand insight into why inferno truly deserves this recognition. I won’t say I’m unbiased (you’re on... View Article
Agency News News
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. inferno’s winning work, including the award levels, categories and specific client projects were: Platinum... View Article