marketing

Insight

How to Identify Your Niche

When you set out to create a marketing strategy for any business, the first step is to understand who your potential customers are. What motivates them? What are their goals? Where does your business fit into their lives? What struggles are they facing? Say you wanted to promote a new fitness facility. “Sports” and “fitness”… View Article

Education

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Insight

10 Marketing Terms to Know When Working with an Ad Agency

When you first start working with an agency, you’ll likely hear words or phrases that you don’t know. Or, perhaps you’ve heard them, but the meaning is slightly different in a marketing context. That’s why we’ve compiled some of the more commonly-used marketing terms in our latest blog post. This is by no means an... View Article

Insight

Everything You Need to Know to Get Started with Geofencing

Location-based technology is opening up a whole new world of opportunities for marketers to communicate with customers in real-time, called geomarketing. New capabilities and uses emerge every day – such as geotargeting, geofencing, and geofilters. Geofencing is one of the most common ways that businesses enter the world of location-based marketing. Put simply, geofencing is... View Article

Insight

The Sneaky Link Tracking Secret Every Marketer Should be Using

When it comes to online marketing, proving the value of paid social and other digital ad placements can be a struggle. Thanks to link tracking, however, marketers can demonstrate the importance of links shared online — for free. Savvy marketers know that UTM (Urchin tracking module) link tracking is the cornerstone of content analysis, making... View Article

Insight

5 Types of Interactive Content to Help Boost Engagement

Every marketing team shares similar goals. They want to reach new customers, boost engagement, and increase conversions. Interactive content achieves all three objectives with ease. In the last decade, there has been a fundamental shift in marketing. Gone are the days of one-sided conversations, where brands talked at people from billboards and TV screens. Now,... View Article

Work

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Work

Helping a Local Business Move Forward with Video

People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article

Insight

B2B and B2C Marketing Success – Summed Up in One Word

By Anna Condon, Junior Copywriter Whether you’re selling shoes, managing financial portfolios, or renting chickens (yes, that’s a real thing), your marketing won’t succeed without one key factor: Empathy. It’s a simple advertising principle that should be the foundation of every project. But with so many bounce rates, social shares, influencers, purchase paths, sales funnels,... View Article

Insight

The New Reality – Finding Opportunities in VR and AR

For decades, pop culture has dreamed about the possibility of virtual reality – and now, it’s here. We may not be hopping into virtual worlds to fight sentient programs like in Tron, but we can get a detailed look at a landmark thousands of miles away. We can strap on a headset and immerse ourselves... View Article

Insight

Why In-House Teams Need Outside Marketing Partners

It’s Not Outsourcing. It’s Partnership. In-house team versus outside agency is not an either-or question. The combination of your inside knowledge and their outside perspective can provide the synergy you need to confront hard truths, identify real opportunities, and plan a strategy that will make marketing directly serve your business goals. Contrary to a common... View Article

Insight

Wit & Whimsy: The Brilliance of Absurdist Marketing

By Anna Condon, Junior Copywriter Within advertising (TV ads in particular), there has long been an inherent suspension of disbelief. But in today’s overcrowded marketplace, sometimes brands have to go to extreme lengths to stand out from the crowd – hence the rise of absurdist marketing. Absurdist marketing isn’t really about what your company can... View Article

Insight

Content Marketing Is the New Black

By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article

Work

inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

Work

New Ads for National Guard Products Sell Hinges with Humor

When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article

Insight

4 Steps to Cultivating an Authentic Brand

By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article

Insight

What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

Client News Work

The Anticipation is Over for Paragon Bank’s Annual Birthday Card

While big banks focus on share price and dividends, Paragon Bank’s most important metrics are smiles and handshakes. Happy employees, delighted personal banking customers, and thriving business customers are proof that they’re doing things right. Paragon is committed to exceptional customer service, and they treat customers like neighbors — which means knowing their customers’ names... View Article

Insight

5 SMART Marketing Resolutions to Make (and Keep) in 2017

Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article

Insight

When to Check Your Marketing Analytics: A Quick Guide

By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article

Insight

Three Tips for Data-Driven Success

By Anna Condon, Junior Copywriter Understanding marketing analytics allows marketers to be more efficient, see more success, and minimize wasted advertising spend. Despite these compelling benefits, many organizations fail to realize the potential of analytics to help measure and manage marketing performance to maximize effectiveness and optimize return on investment. Online advertising can do incredible... View Article

Work

Give the Gift of Giving with FedEx St. Jude Classic Holiday Gift Packages

Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article

News

inferno Expands Within Creative and Account Service Departments

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Jennifer Johnson as art director, Josh Sigler as project coordinator and Kristin Wescott as account executive. Johnson reports to Linda Corti, associate creative director, Sigler reports to Ryan Knoll, account manager and Wescott reports to Colleen Radish, account supervisor.... View Article

Work

New “Have Done. Will Do.” Campaign Promotes the Cartus Advantage

How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article

Insight

4 Keys to Motivating a Sales Audience

By John Hilgart, Senior Strategist Your company has a great new product or service: It solves a customer problem. It has a competitive advantage. It boasts an attractive price point. It even fills a gap in your product portfolio, giving you an opportunity to win market share you’d previously ceded to your competitors. It’s time... View Article

Insight

Time Management Tips

By Anna Condon, Junior Copywriter Time. It’s the critical element that every project manager has to grapple with on a daily basis. In the “hurry up and wait” world of agency life, time management is crucial. Not only are you juggling different projects for a variety of clients (each with their own timelines and bumps... View Article

Insight

What Does “Strategic Partner” Actually Mean?

By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article

Insight

Why Jokes Matter for Your Brand

Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article

Work

Birdie Brigade Y’all

Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article

Work

Making a Mark with Signet

Brands need to make an impact to thrive. And no one knows that better than our client, Signet. For more than 40 years, Signet has been creating promotional products to help businesses get noticed. And though they’ve constantly focused on offering creative promotional solutions, they felt their own brand needed an update. That’s when they... View Article

Insight

7 Ways to Optimize Your Website for Conversions

No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article

Work

Glitz and Glam for a Good Cause

Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article

Work

inferno and Eclectic Eye Help Customers Look Good, Do Good

When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article

Insight

The Importance of Integrated Campaigns

In today’s evolving digital landscape, there are a number of ways to get your message out to prospective clients and customers. While the channels you use to distribute your message may change throughout any given campaign, one thing should remain central: the message itself. Whatever you are trying to communicate, be it a product offering,... View Article

Insight

Marketing Crossroads: In-house vs. Agency

What are the pros and cons of each? Is there a secret formula to success that combines the two? Here at inferno, we of course recommend using an agency, namely us, to manage your marketing efforts. However, all companies have unique needs, and sometimes an in-house solution is the best route to take. Here’s a... View Article

Agency News News

inferno Acknowledged by the International Davey Awards

MEMPHIS, Tenn., December 7, 2015 – inferno, a full-service advertising, public relations, design and digital marketing firm, was awarded seven Davey Awards in the program’s 2015 competition. The Davey Awards recognize the best in web, design, video, advertising, mobile and social work from small agencies worldwide. “It’s an honor for our work to be recognized… View Article

Work

Helping Patients Get Comfortable

There's nothing like laying in your own bed — especially after surgery. Campbell Clinic now offers same-day joint replacement surgery for patients, and they asked inferno to help patients feel at home with the service. Our integrated campaign of TV, radio, print, and digital shows patients that they can recover from total joint replacement surgery with all... View Article

Work

FedEx and United Way celebrate four decades of ___________________.

This year marked the 40th year of the FedEx Cares United Way Campaign. That’s a span of four decades in which FedEx and United Way have teamed up to fill in the blanks of the communities they serve, focusing on areas such as education, income, and health. At inferno, we saw an opportunity to create a... View Article

Agency News Culture News

Why I Love Working at inferno

Brandon Davis, Copywriter inferno was recently named as a finalist in the Memphis Business Journal’s 2015 Best Places to Work competition. For this blog post, I wanted to take the opportunity to break our normal format and give some first-hand insight into why inferno truly deserves this recognition. I won’t say I’m unbiased (you’re on... View Article

Agency News News

inferno Recognized by 2013 MarCom Awards

MEMPHIS, Tenn.  –  inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. inferno’s winning work, including the award levels, categories and specific client projects were: Platinum... View Article