Celebrating 20 Years of infernoCelebrating 20 Years of inferno

Marketing trends

Insight

Emerging Digital Marketing Trends for 2020

Celebrating inferno’s 20th anniversary, we’ve enjoyed looking back at some of the wonderful projects we’ve worked on. Moving into a new decade, we’re excited by the prospect of projects to come, especially those that allow us to flex our creative muscles and build dynamic collateral that aligns with 2020 digital marketing trends. This past year… View Article

Insight

5 Digital Marketing Trends to Inform Your New Year’s Resolutions

With the dawn of every new year comes a new list of resolutions – commitments to be better and do more in the next 12 months. We make promises to eat healthier, call home more, be kinder, or maybe just to step back and enjoy ourselves every once in a while. This year, we decided... View Article

Insight

2 Content Marketing Trends You Should Already Be Using in 2018

We’ve all seen the trend pieces: The top X marketing trends that will shape 2018, social media and content marketing trends to look forward to in 2018, content marketing resolutions for your business… You get the idea. At the outset of every new year, marketers love to predict what technologies or trends will shape the... View Article

Insight

5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

Insight

Content Marketing Is the New Black

By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article

Insight

5 SMART Marketing Resolutions to Make (and Keep) in 2017

Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article

Insight

Three Tips for Data-Driven Success

By Anna Condon, Junior Copywriter Understanding marketing analytics allows marketers to be more efficient, see more success, and minimize wasted advertising spend. Despite these compelling benefits, many organizations fail to realize the potential of analytics to help measure and manage marketing performance to maximize effectiveness and optimize return on investment. Online advertising can do incredible... View Article

Insight

4 Reasons to Use Numerals

By Trish McLaughlin, Senior Copywriter If you want to get your numbers — open or click-through rates, for example — up, consider using numerals in your subject lines and headlines. According to Business 2 Community, subject lines or headlines that promote content with numerals, such as “6 Steps,” “5 Tricks,” or “9 Things,” are more... View Article

Insight

4 Keys to Motivating a Sales Audience

By John Hilgart, Senior Strategist Your company has a great new product or service: It solves a customer problem. It has a competitive advantage. It boasts an attractive price point. It even fills a gap in your product portfolio, giving you an opportunity to win market share you’d previously ceded to your competitors. It’s time... View Article

Insight

7 Ways to Optimize Your Website for Conversions

No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article

Work

Pro Bono Highlight: FedExFamilyHouse Raises $1 Million with Sold Out Gala

Here at inferno, we believe in the the motto you make a living by what you do, but you make a life by what you give. It’s the driving force behind our Fuelanthropic initiative to give back to the Memphis community. As part of this initiative, inferno served as the pro bono agency for the... View Article

Insight

The Importance of Integrated Campaigns

In today’s evolving digital landscape, there are a number of ways to get your message out to prospective clients and customers. While the channels you use to distribute your message may change throughout any given campaign, one thing should remain central: the message itself. Whatever you are trying to communicate, be it a product offering,... View Article

Insight

2016 New Year’s Resolutions

Every January 1, we all make resolutions for the new year. Ranging from professional aspirations to fitness, these goals often require discipline and dedication to achieve. But once they are accomplished, the satisfaction of having done what we set out to do is a rewarding feeling. For 2016, we made a few resolutions, too. Each... View Article

Insight

Give CTAs in Print Ads Extra TLC

Ah, the Call To Action (CTA), often the unsung hero of any advertisement. Far less glamorous than the headline, the CTA does the heavy lifting to move potential customers from the advertisement to the next step in the sales process. All work and no play — the CTA. Granted, sometimes it’s less work. To move... View Article

Insight

Urban Advertising: Taking It to the People

During a whirlwind trip to Berlin, Prague, London, and Dubai, Public Relations Manager Beth Wilson took notice of urban advertising tactics. These days, new materials and printing capabilities give advertisers more options for reaching consumers, who mainly walk, cycle, or use public transport, in densely populated areas. In Prague, an advertisement for Alexandria, a vacation travel company, transforms... View Article

Insight

6 Trend Insights from Our Seasoned Marketing Pros

One of our favorite things about marketing is constant change: no two days are alike in the inferno offices. It’s a matter of occupational survival to stay on top of what grabs customers’ attention – the how and the why. So, we love finding articles like this one. Of course, nobody really knows whether “retargeting”... View Article

Insight

Pay Per Connection: Why Technology Will Never Trump a Solid Idea

When a cool, new channel emerges, brands salivate to be the first to benefit from that innovation. This recent article from Mashable probably has many advertisers chomping at the bit. With a new patent, Google Glass now owns technology that can literally put your ad right in front of your target customer’s face. As the... View Article

Insight

The Big Idea is to Shop Small November 30

We’re a small business. Many of our clients and South Main neighbors are small businesses, too. That’s why we have a warm spot in our hearts for Small Business Saturday—the shop small event of the year. It’s November 30, and all of us at inferno intend to do our part to support small locally owned… View Article

Insight

“You’ve Gotta See This!”: Five Tips for Creating View-Worthy Videos

According to YouTube, 100 hours of video is uploaded to the site every minute. That doesn’t include Vimeo and other video sites. If you’re producing a video, and don’t have the budget for paid advertising, this begs a pretty big question — how will your video ever get noticed? We can help. At inferno, we’re... View Article

Insight

inferno Helps Your Light Shine Worldwide: 8 Tips for Working Remotely

Agency life and face-to-face meetings with clients can be so smooth and organic, it’s easy to dread those two tricky words: working remotely. It’s time to address that fear. At inferno, we know that strong, creative work doesn’t have a zip code. Whether we’re dealing with clients on the other side of the country or… View Article

Insight

Marketing to Women: Eschew the Stereotypes

Since International Women’s Day falls in March, it seems appropriate for us to examine our industry and consider if the marketing messages we convey are in step with today’s women. Yes, we need to care, because more than $4.3 trillion a year in domestic spending is attributed to women. Another reason to care is that… View Article