marketing strategy

Insight

B2B Healthcare Marketing: How to Spot the BS (and How to Find a Great Partner)

Marketing in any industry has its challenges — but with tight regulations, crowded markets, and distracted audiences, B2B healthcare marketing is especially tough. And when you’re managing a business that’s competing in a field with incredibly fast-paced innovations, developing a marketing strategy which helps you stand out is the key to success. That’s why it’s... View Article

Work

Sharing stories of hope with the 2020 Hope House Annual Report

Hope House staff work tirelessly to improve the quality of life for individuals and families affected by HIV and poverty every day. For children and families, Hope House provides a safe space for early childhood education and play therapy in a stigma-free environment. Adults living with HIV and their families can access a wide variety... View Article

Work

COVID-19 Response: Engaging Customers in a Crisis

It’s safe to say that no one saw 2020 coming. When the pandemic struck, the entire world was taken by surprise. Sudden mandatory quarantines left people, businesses, and communities worldwide scrambling. One thing that the pandemic made clear, however, is the importance of research. The world needed researchers working on a cure for COVID —... View Article

Agency News

We’ve been accepted into Forbes Agency Council

inferno, a full-service advertising, public relations, design and digital marketing firm, has been accepted into the Forbes Agency Council, an invitation-only community for owners and executives of successful public relations, media strategy, creative and advertising agencies. "We look forward to sharing the strategic insights inferno has to offer into branding, positioning and additional areas,” said... View Article

Insight

Why Personalized Marketing Is Key for Your Company in 2020

Personalized marketing has changed digital advertising. With the amount of data that brands have at their fingertips, generic ads no longer cut it. Research shows that 63% of consumers are annoyed with the way brands continue to blast generic advertising messages. Personalized marketing isn’t only for e-commerce brands. It’s for healthcare companies, higher educational institutions,... View Article

Education

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Insight

An Introduction to Trade Show Digital Marketing Support

Marketing at trade shows and conferences can be a fantastic way to increase awareness of your product, service, or company. Industry-specific events bring together a captive audience particularly inclined to find your business and message relevant to their needs, which is why 73 percent of B2B marketers say events are better than other tactics for… View Article

Work

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Insight

Why Your Business Needs Facebook Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist People are joining different social media sites every second of every day. Today, almost seven out of every ten Americans use at least one social media platform –  and this number is growing. While many platforms are successful, one continues to reign supreme: Facebook. This channel is... View Article

Work

Helping a Local Business Move Forward with Video

People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article

Insight

B2B and B2C Marketing Success – Summed Up in One Word

By Anna Condon, Junior Copywriter Whether you’re selling shoes, managing financial portfolios, or renting chickens (yes, that’s a real thing), your marketing won’t succeed without one key factor: Empathy. It’s a simple advertising principle that should be the foundation of every project. But with so many bounce rates, social shares, influencers, purchase paths, sales funnels,... View Article

Insight

Why In-House Teams Need Outside Marketing Partners

It’s Not Outsourcing. It’s Partnership. In-house team versus outside agency is not an either-or question. The combination of your inside knowledge and their outside perspective can provide the synergy you need to confront hard truths, identify real opportunities, and plan a strategy that will make marketing directly serve your business goals. Contrary to a common... View Article

Insight

Wit & Whimsy: The Brilliance of Absurdist Marketing

By Anna Condon, Junior Copywriter Within advertising (TV ads in particular), there has long been an inherent suspension of disbelief. But in today’s overcrowded marketplace, sometimes brands have to go to extreme lengths to stand out from the crowd – hence the rise of absurdist marketing. Absurdist marketing isn’t really about what your company can... View Article

Insight

Content Marketing Is the New Black

By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article

Insight

4 Steps to Cultivating an Authentic Brand

By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article

Insight

What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

Insight

5 SMART Marketing Resolutions to Make (and Keep) in 2017

Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article

Insight

When to Check Your Marketing Analytics: A Quick Guide

By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article

Insight

The Anatomy of a Great Creative Strategy Statement

By Brandon Davis, Senior Copywriter If you’ve ever worked for (or with) an agency, you’ve likely heard of a creative strategy statement (or creative brief, or creative platform). So what, exactly, does that mean? And why waste time writing one when you can just get started on a project? Simply put, the creative strategy statement... View Article

Insight

5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

Insight

4 Keys to Motivating a Sales Audience

By John Hilgart, Senior Strategist Your company has a great new product or service: It solves a customer problem. It has a competitive advantage. It boasts an attractive price point. It even fills a gap in your product portfolio, giving you an opportunity to win market share you’d previously ceded to your competitors. It’s time... View Article