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Insight

What Small Businesses Need to Know About Google Marketing

Unless you’ve been living under a rock or a remote village in the Amazon, you’ve heard of Google. The tech giant got its start in 1996 when a couple of Stanford Ph.D. students figured out how to catalogue and search all the information on the rapidly growing internet. This company-turned-verb has blossomed into one of... View Article

Insight

The Little Announcement That Could Change Email Marketing in a Big Way

Do you send out emails to a client or subscriber list? Are you publishing a newsletter and sending out an email reminder? Are you running a promotion you want to make sure your customers know about? Well, Google recently released new information that could make you rethink the way you send out your emails. While the buzz... View Article

Insight

Leveraging Social Media for Your Business (Part 2 of 5) – Google+

Let’s address the elephant in the room with Google+: Is anyone even using it? The social networking site hasn’t garnered the following of Facebook, and it receives much less buzz than Twitter or Pinterest. The New York Times even went so far as to call Google+ a “ghost town.” But for marketers, a recent Forrester... View Article