FedEx

Work

A Big Solution for Small Businesses

Last year, FedEx approached inferno to assist in redesigning the FedEx Small Business Center. FedEx has spent decades gathering helpful tips and tools for small business owners. This collection of articles and videos reinforced their commitment to small businesses. But at a certain point, the wealth of information had outgrown their site structure. So FedEx turned to us to... View Article

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FedEx and United Way celebrate four decades of ___________________.

This year marked the 40th year of the FedEx Cares United Way Campaign. That’s a span of four decades in which FedEx and United Way have teamed up to fill in the blanks of the communities they serve, focusing on areas such as education, income, and health. At inferno, we saw an opportunity to create a... View Article

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Paleo Treats Gets a Sweet New Video

Each year, FedEx supports entrepreneurs across the country by awarding them small business grants. FedEx and inferno had the opportunity to sit down with one of this year's winners, Paleo Treats, and create a video that tells their business story. Take a look at how this growing company markets and distributes its line of delicious snacks for the Paleo... View Article

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Fat Toad Farm

Watch the owners of Fat Toad Farm explain how they chose FedEx to ship their goat's milk caramel throughout the country from their family farm in Vermont. Special thanks to Running Pony for helping us make this award-winning video. http://www.fattoadfarm.com WINNER Best of Video - AAF Memphis 2015 American Advertising Awards Gold Addy - AAF Memphis... View Article

Culture

inferno Joins FedEx for Arts and Crafts at Le Bonheur

Last year, inferno joined a team from FedEx to visit Le Bonheur Children’s Hospital and spread some springtime cheer. We delivered toys, balloons, and snacks to the children and their families. And because it was the 40th anniversary of FedEx, we brought 40 of each item. Everyone enjoyed the trip so much that we returned... View Article

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inferno Helps FedEx Express® Freight Go Hog-wild

FedEx Express Freight always delivers on speed — and we kept that in mind while promoting their latest sweepstakes. FedEx Express Freight is offering their customers the chance to earn multiple entries to win a 2014 Harley-Davidson® Fat Boy® by utilizing their express freight services. And extra speed pays off for customers — they earn... View Article

Culture

inferno Does Some Driving for United Way

For the past three years, inferno staff members have enjoyed volunteering at the annual Marketing vs. IT golf tournament that FedEx hosts to benefit the United Way. This year, our game plan was to get to know our FedEx clients better, so we teed up several opportunities at the Memphis National Golf Club event. What’s... View Article

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Drink Up inferno’s Refreshing Small Business Video for FedEx

FedEx wanted to increase awareness of their shipping solutions for small businesses. So they ran a contest to offer grants to small businesses, and more than 3,500 small business entered for the chance to win. With the help of inferno, the FedEx Small Business Grant Contest generated more than 440,000 votes and 50,000 new Facebook... View Article

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inferno Helps FedEx Put Its Best Freight Forward

In 2012, FedEx Trade Networks tasked inferno with creating a campaign to raise awareness of their global freight capabilities and services. inferno created a brand-driven Freight Forward campaign that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in English-speaking and select international markets. The next step was to go global.... View Article

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inferno Helps FedEx Fire Up Shop Small Campaign

When FedEx geared up to promote the notion of shopping small, they retained inferno for help getting the word out. FedEx gave away $1 million in $25 gift cards bearing the “Shop Small” message to increase awareness of November 24th as Small Business Saturday®. To support this effort, inferno created a campaign of online ads,... View Article

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inferno Helps FedEx Turn 40

When FedEx tapped inferno for its 40th anniversary campaign, we were tickled purple. We saw the milestone less as a celebration of the past and more a celebration of the company’s ability to effect global change. With that in mind, we developed a 40th anniversary campaign that thanked FedEx team members for their service to... View Article

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Talking Golf Clubs Star in an Integrated Campaign for FedEx

When FedEx asked us to develop a campaign for their golf club shipping service, we wanted to make sure that the creative elements would catch golfers’ attention, and we wanted to make sure that customers could easily price and book club shipping for their next golf trip. The hub at the center of our consumer... View Article