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Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article
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This year, we kicked up our feet, poured a glass of sweet tea, and tapped into our Southern roots to create an effective campaign for the FedEx St. Jude Classic. The tournament’s signature “Hush Y’all” signs have been a fixture of the event for years. They’re the perfect mix of Southern hospitality, attitude, and a... View Article
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Every holiday season, FedEx St. Jude Classic Holiday Gift Packages make perfect presents for any golf-lover. Simply choose between the Player Package and the Fan Package, both of which include tournament branded gear as well as two tickets to the tournament and a coveted parking pass. Our digital campaign promoting this year’s packages features... View Article
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June is one of our favorite times of the year. After all, when else can we grab a beer, catch up with friends, and watch some of the world's top golf pros face off? We're proud to continue our work with the FedEx St. Jude Classic, and this year we supported the tournament on just... View Article
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Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article