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Eclectic Eye

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Using branding to ‘frame’ Eclectic Eye and its carefully curated eyewear

When we started working with Eclectic Eye in 2004, we wanted their brand to be inspired by what they do. We created a logo design that incorporates a visual representation of an eye, as well as the letter “e” to represent their name. It was important to choose a typeface that was light, clean and... View Article

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See the World in Style with Eclectic Eye

Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article

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inferno and Eclectic Eye Help Customers Look Good, Do Good

When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article

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Eclectic Eye Donates to Hope House

At inferno, one of our core values is to care passionately. We do this by caring for each other, our clients and our community, and we’re lucky to have clients that share this same value. inferno client Eclectic Eye, values the community and gives back in various way throughout the year to enhance Memphis. One way... View Article

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Two Looks. One Eye.

Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article

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MOSCOT Features Memphis on Cross-Country Road Trip

In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip. The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals... View Article

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Eclectic Eye Supports a Week of Fashion-Forward Fun

In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style. Our PR specialists worked with the Eclectic Eye... View Article

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Eclectic Eye Ups Its Insta-game with Midtown Giveaway

When Eclectic Eye wanted to increase its Instagram following, we suggested creating some buzz with a stylin’ prize package giveaway. The package included everything you’d need for a night out in Midtown: two Malco movie passes and a $100 gift card to The Second Line, not to mention a $600 voucher to Eclectic Eye. We... View Article

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Eclectic Eye Supports Central Gardens in Style

All eyes were on Central Gardens as more than 1,400 people turned out for the historic Memphis neighborhood’s 37th Annual Home & Garden Tour. Participants began their tour with the program guide, which detailed the history, homes and gardens. Eclectic Eye owners and founders Dr. Michael and Robbie Johnson Weinberg, were eager to sponsor the... View Article

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inferno Creates Signage That’s Easy on the Eyes

The eyewear architects at Eclectic Eye asked inferno to refresh their logo. Right away, we set out to create something that would make their competitors green with envy. Revamped logo in hand, we were asked to come up with some fresh ways to incorporate the design into Eclectic Eye’s two retail locations. We knew we... View Article

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Eclectic Chic

Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best fit. inferno public relations specialists and the Eclectic... View Article

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inferno Updates Eclectic Eye’s Look

To recognize this 10-year milestone, Eclectic Eye founders and owners Dr. Michael and Robbie Johnson Weinberg wanted a sleek and contemporary update for their logo. They also wanted an online presence that wouldn’t require frequent content updates. As a result, inferno created a cleaner, bolder version of their Eclectic Eye logo. Changes include dropping “The”... View Article