digital marketing

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Digital Marketing 101: A beginner’s guide to search engine optimization

A quick note about Digital Marketing 101 Digital marketing can get complicated. The further you dive into digital marketing, the more technical it becomes. If you’re just getting started, you might feel a little overwhelmed – but don’t worry. Our Digital Marketing 101 series will take you through the basics of search engine optimization (SEO),... View Article

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Micro-Moments: What They Are and How to Capitalize on Them

There are 1,440 minutes in a day. Within those minutes, there are countless micro-moments when your brand has the chance to convert consumers. As the world of marketing has been changed by mobile phones and digital innovations, brands are more able to capitalize on these time-sensitive opportunities. What Is a Micro-Moment? According to Google, micro-moments... View Article

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Developing a Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, a marketing strategy allows for a long-lasting effect to be made on consumers. The term “strategy” can often seem intimidating to those running a small business or team, but... View Article

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An Introduction to Trade Show Digital Marketing Support

Marketing at trade shows and conferences can be a fantastic way to increase awareness of your product, service, or company. Industry-specific events bring together a captive audience particularly inclined to find your business and message relevant to their needs, which is why 73 percent of B2B marketers say events are better than other tactics for… View Article

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5 Digital Marketing Trends to Inform Your New Year’s Resolutions

With the dawn of every new year comes a new list of resolutions – commitments to be better and do more in the next 12 months. We make promises to eat healthier, call home more, be kinder, or maybe just to step back and enjoy ourselves every once in a while. This year, we decided... View Article

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Everything You Need to Know about Blockchain and Digital Marketing

Marketers have long been on the front lines when it comes to adopting new technologies. From augmented reality and voice search to artificial intelligence and blockchain, to get ahead, you need to understand how these technologies will disrupt digital advertising — or risk being left behind. While people are more familiar with the concept of... View Article

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If You Build it, They Will play — Carolina Watershed

Starting a restaurant from scratch is daunting. If you’re a seasoned contractor like Mac Hopper, constructing one with waterfalls, silo structures for kitchen and front of house, and a stage for live music is barely a challenge. In fact, he’s done something like that before. Hopper is the visionary and developer behind Memphis’ most popular... View Article

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The Art of the Insta-Brand: Tips and Tricks to Improve Your Instagram Brand

Developing an Instagram brand strategy has been a huge focus for digital marketers over the past several years. As social media has become an essential part of everyday life, marketers are always looking for ways to take advantage of the time and attention people spend consuming social content every day. Think about the last 10... View Article

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How to Get Your Business Verified on Google

By Susan Waggoner, Digital Marketing and Advertising Specialist When it comes to local search engine optimization, ensuring that your business is verified on Google is key. Because local search results are based largely on relevance, distance, and prominence, verifying your business increases the chances of it ranking higher in search results. Additionally, it allows you... View Article

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Wheels Up! inferno Fills Seats for June AAF Memphis Luncheon

Welcoming, friendly, and fun. That’s what we think of Southwest Airlines, the airline that’s all heart. When inferno invited Jennifer Bridie, Senior Manager of Communications & Brand Identity at Southwest Airlines, to share her insights at the AAF Memphis June luncheon, she was totally on board. Jennifer piloted the audience through “How Southwest Leads with Their Hearts... View Article

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Why Your Business Needs Facebook Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist People are joining different social media sites every second of every day. Today, almost seven out of every ten Americans use at least one social media platform –  and this number is growing. While many platforms are successful, one continues to reign supreme: Facebook. This channel is... View Article

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5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

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inferno Expands, Promotes within Account and Digital Services Departments

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Garner Lesley as project coordinator and promoted Susan Waggoner to digital marketing and advertising specialist. Lesley reports to Colleen Radish, account supervisor and Waggoner reports to David Zachry, interactive manager. “We’re continuing to build our team to support the... View Article

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The New Reality – Finding Opportunities in VR and AR

For decades, pop culture has dreamed about the possibility of virtual reality – and now, it’s here. We may not be hopping into virtual worlds to fight sentient programs like in Tron, but we can get a detailed look at a landmark thousands of miles away. We can strap on a headset and immerse ourselves... View Article

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5 SMART Marketing Resolutions to Make (and Keep) in 2017

Photo credit: Eduburdie By Anna Condon, Junior Copywriter Get fit. Save more. Quit smoking. With the dawn of the new year, like clockwork, we compile lists of bad habits to break, hopes for the future, and all the things we’d like to do differently in the coming year. It’s a time for resolve, renewal, and... View Article

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When to Check Your Marketing Analytics: A Quick Guide

By Anna Condon, Junior Copywriter For some, marketing can seem more like magic than medicine. Return on investment can be unpredictable, and many business owners are dubious about marketing’s real-world benefits. Solid metrics give you the insight and evidence to prove your efforts are not in vain — so long as you know how often... View Article

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Three Tips for Data-Driven Success

By Anna Condon, Junior Copywriter Understanding marketing analytics allows marketers to be more efficient, see more success, and minimize wasted advertising spend. Despite these compelling benefits, many organizations fail to realize the potential of analytics to help measure and manage marketing performance to maximize effectiveness and optimize return on investment. Online advertising can do incredible... View Article

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Give the Gift of Giving with FedEx St. Jude Classic Holiday Gift Packages

Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article

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SEO: Who, What, Why, How, Where, When?

Let’s break this down a bit. “You” know that the business you work for needs customers, clients, or sales to be able to operate. It’s 2016, and hopefully by now you have realized that your website is crucial to ensuring people can find your company, learn about what you do, answer questions they have, buy... View Article

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Look, Y’all! Summer fun at the FedEx St. Jude Classic.

This year, we kicked up our feet, poured a glass of sweet tea, and tapped into our Southern roots to create an effective campaign for the FedEx St. Jude Classic. The tournament’s signature “Hush Y’all” signs have been a fixture of the event for years. They’re the perfect mix of Southern hospitality, attitude, and a... View Article

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7 Ways to Optimize Your Website for Conversions

No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article

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inferno and Eclectic Eye Help Customers Look Good, Do Good

When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article

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Digital Marketing is Here to Stay

Regardless of your size, where your company is located, or what you provide to your clients or customers, digital marketing should be at the forefront. Digital is everywhere, from how we communicate to how we learn. It can be at your desk or in your pocket. You can order food or create a presentation for... View Article

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Dataphilia. Are You Blinded by Data Love?

In the push to embrace data, it’s not just fools who are rushing in. Time and again we’ve seen smart people make bad decisions because they’ve put data on a pedestal. Data is not Prince Charming or a damsel who can spin straw into gold. If you don’t manage your expectations, your romance with data... View Article

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The Little Announcement That Could Change Email Marketing in a Big Way

Do you send out emails to a client or subscriber list? Are you publishing a newsletter and sending out an email reminder? Are you running a promotion you want to make sure your customers know about? Well, Google recently released new information that could make you rethink the way you send out your emails. While the buzz... View Article

Agency News News

inferno Work Acknowledged by the 2015 AVA Digital Awards

MEMPHIS, Tenn., March 5, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with eight AVA Digital Awards from the program’s 2015 competition. The AVA Digital Awards is an international competition administered and judged by the Association of Marketing and Communication Professionals (AMCP). Judges in this association are industry professionals... View Article

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inferno Honored by 2014 MarCom Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 9 MarCom Awards in the program’s 2014 competition. inferno’s winning work, including the award levels, categories and specific client projects, were: inferno’s winning work, including the award levels, categories and specific client projects were: Platinum Award – Web Video... View Article