digital content

Insight

How to Create Eye-Catching Content That Drives Results

Content. It’s a buzzword that has businesses in every industry scrambling. Content strategies. Content marketing. Content, content, content. But here’s the thing — content isn’t some 21st-century invention. It’s not the latest trend. It’s just a new word for something the advertising has been doing for centuries: creating messaging that inspires action. The digital space... View Article

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3 Tips for Perfecting Your Email Marketing Strategy

Most of us have signed up to receive emails from our favorite brands – whether it’s in hopes of scoring a discount or being the first to know when a pair of sneakers comes back in stock. We also know firsthand what it feels like to receive an email from a brand we did not… View Article

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An Introduction to Responsive Website Design

Responsive website design is not a new concept. We’ve been building responsive websites for our clients for years. What is new is the idea that responsive website design is fast becoming the industry standard for mobile development. While the internet may still be filled with poorly-designed, non-responsive websites, users today expect more from their mobile experiences.... View Article

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You Need to Work on Your Images: Why Your Social Feed Matters

By Anna Condon, Junior Copywriter Content creation is a competitive business. Marketers have become like data factories, pumping out social media posts, images, and video content – all with the hopes that someone out there (ideally your target audience) is paying attention. Every minute of every day, more content is created. You’ve probably seen the... View Article

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Five Tips for Yummier Content

By Trish McLaughlin, Senior Copywriter You cannot force-feed your audience content. The internet is an endless buffet of information, and your audience is going to fill their plate with what’s most appetizing. To boost your content’s appeal, try these tips. Use Flesch-Kincaid to carve your copy into bite-size pieces There’s a reason Flesch-Kincaid is now... View Article