design

Work

Sharing stories of hope with the 2020 Hope House Annual Report

Hope House staff work tirelessly to improve the quality of life for individuals and families affected by HIV and poverty every day. For children and families, Hope House provides a safe space for early childhood education and play therapy in a stigma-free environment. Adults living with HIV and their families can access a wide variety... View Article

Education

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Work

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Culture

inferno Hosts an Art Competition for eARTh Day

What do you get when you combine our Playing with Fire teams, Earth Day, and huge piles of trash? An eARTh Day event for the record books. With Earth Day fast approaching, the inferno event team knew it offered an opportunity to have a lot of fun and do some good. For the event, we... View Article

Work

inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

Work

New Ads for National Guard Products Sell Hinges with Humor

When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

Culture

inferno Spices Things Up with Souper Bowl V: Battle of the Bowls

On February 3rd, as the rest of the country prepared for the big game, infernites geared up for a little in-house competition of our own Souper Bowl. Prior to the event, “Battle of the Bowls” posters lined the halls, reminding employees it was almost time to kick-off our first event of 2017. Souper Bowl V... View Article

Work

Give the Gift of Giving with FedEx St. Jude Classic Holiday Gift Packages

Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article

Work

Changing the Online DNA of a Genotyping Giant

In 2000, the future founders of Transnetyx, Bob Bean and Tim Hodge, asked a really good question, “Why can’t we automate genotyping?” Four years later, Transnetyx was born by launching the world’s first fully automated genotyping system. Fast forward to 2016 and Transnetyx has genotyped more than 10 million samples in 24 or 72 hours... View Article

Work

A New Voice for a 170-Year-Old Institution

Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity... View Article

Work

New “Have Done. Will Do.” Campaign Promotes the Cartus Advantage

How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article

Work

Cooking Up a New Brand: Catherine & Mary’s

Great dining is about more than a solid recipe. It’s about sharing an experience. A warm bowl of pasta, garlic and spices rising to meet you. A glass of wine, hitting just the right note as you take that first sip. Family and friends sitting across from you — talking, laughing, creating memories. That’s what... View Article

Work

inferno Maps “The Road Ahead” for Lehman-Roberts Co.

Lehman-Roberts Co.inferno Maps "The Road Ahead"Lehman-Roberts Co. (LRC) and Memphis Stone & Gravel Co. (MSG) have spent a combined 183 years producing construction materials and assisting in building local infrastructure in the Greater Memphis Area.Together, more than 305 employees are spread across 15 locations in Memphis, West Tennessee and North Mississippi.With employees spread out across... View Article

Culture

Playing with Fire Teams Go for the Gold in infernolympics Competition

Giant Jenga, Floor Volleyball, Wii Tennis, Noodle Hoops…with the summer Olympic season upon us, the inferno party planning committee decided it was about time we hosted a friendly competition of our own. For infernolympics 2016, employees had the opportunity to compete in five events spread over two weeks, coinciding with the historic Games in Rio... View Article

Insight

Why Jokes Matter for Your Brand

Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article

Culture

Big Wigs Put the Fun into Fundraising

Here at inferno, we love an opportunity to let our hair down and party for a good cause. Every year, Big Wig Ball mixes fun and philanthropy during a night of food, music, and libations — with proceeds benefitting Le Bonheur Children’s Hospital. On June 17th, infernites Liza Routh and Tarryn Sanchez headed over to... View Article

Work

Celebrate Healthy Childhoods with The Exchange Club Family Center 2015 Annual Report

Being loved, feeling safe, sleeping peacefully, playing joyfully — these are the fundamentals of a healthy childhood. The mission of The Exchange Club Family Center is to help more children experience these fundamentals by interrupting the cycle of abuse and neglect in our community. The Center’s 2015 Annual Report, created by inferno, celebrates happy childhoods... View Article

Work

Making a Mark with Signet

Brands need to make an impact to thrive. And no one knows that better than our client, Signet. For more than 40 years, Signet has been creating promotional products to help businesses get noticed. And though they’ve constantly focused on offering creative promotional solutions, they felt their own brand needed an update. That’s when they... View Article

Work

A Big Solution for Small Businesses

Last year, FedEx approached inferno to assist in redesigning the FedEx Small Business Center. FedEx has spent decades gathering helpful tips and tools for small business owners. This collection of articles and videos reinforced their commitment to small businesses. But at a certain point, the wealth of information had outgrown their site structure. So FedEx turned to us to... View Article

Work

Spoiler Alert! 2016 Paragon Bank Birthday Card Revealed

This post unveils the 2016 Birthday Card for Paragon Bank customers. If you bank with Paragon and weren’t born in January or February, you may want to avert your eyes. We’d hate to ruin the surprise. If you don’t have relationship with Paragon Bank, you may want to reconsider. This friendly, community bank doesn’t take the lazy... View Article

Work

CDS Celebrates 10 Years of Security, Service, and Growth

inferno client Central Defense Security turned 10 this year. It’s kind of a big deal. And when things are kind of a big deal, we make special logos. We brought the idea, “A Decade of Defense,” front and center, while maintaining the color palette and individual design elements from the original logo. Our PR team... View Article

Work

The New Willow Anesthesia Just Feels Good

We're pleased to announce the launch of the new website for Willow Anesthesia. To highlight their patient-centered anesthesia solutions, inferno developed an easy-to-navigate site that reflects the skill and care of the medical professionals at Willow Anesthesia. Congratulations to our friends at Willow Anesthesia on an improved web presence. With all of the hard work... View Article