Celebrating 20 Years of infernoCelebrating 20 Years of inferno

Creative

Education

Bold Design Brings Prospective Students to CBU

Centered in the heart of Midtown, just blocks from the Cooper-Young District and less than a mile from historic Overton Square, Christian Brothers University’s campus has a small-university environment, but students also enjoy all the benefits of a big city. Like many small colleges across the country, CBU is facing new enrollment challenges. To find... View Article

Education

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Work

Bold Design Brings Prospective Students to CBU

Centered in the heart of Midtown, just blocks from the Cooper-Young District and less than a mile from historic Overton Square, Christian Brothers University’s campus has a small-university environment, but students also enjoy all the benefits of a big city. Like many smaller colleges across the country facing new enrollment challenges, the Office of Admissions... View Article

Culture Work

Gnarly Farley Brewing Company

Once upon a time, young Kelly Supernaw told her parents she was going to a friend's house...but instead, she and said friend went out on the lake with a bunch of guys. According to Kelly, one look at Danny Farley’s washboard abs and biceps, and the rest is history. Our own Wisconsin transplant, Kelly Supernaw,... View Article

Insight

Three Cs to Help You Get Great Creative Results

Working with a creative agency isn’t cheap – and it shouldn’t be. You want to produce bold, inspiring campaigns that make the cash register ring. Great creative requires equal parts strategy, creativity, risk-taking, and trust. Think of the client-agency relationship as a partnership, where the end goal is to produce brilliant work that wins you... View Article

Work

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Work

Wheels Up! inferno Fills Seats for June AAF Memphis Luncheon

Welcoming, friendly, and fun. That’s what we think of Southwest Airlines, the airline that’s all heart. When inferno invited Jennifer Bridie, Senior Manager of Communications & Brand Identity at Southwest Airlines, to share her insights at the AAF Memphis June luncheon, she was totally on board. Jennifer piloted the audience through “How Southwest Leads with Their Hearts... View Article

Work

See the World in Style with Eclectic Eye

Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article

Work

Give the Gift of Giving with FedEx St. Jude Classic Holiday Gift Packages

Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article

News

inferno Expands Within Creative and Account Service Departments

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Jennifer Johnson as art director, Josh Sigler as project coordinator and Kristin Wescott as account executive. Johnson reports to Linda Corti, associate creative director, Sigler reports to Ryan Knoll, account manager and Wescott reports to Colleen Radish, account supervisor.... View Article

Insight

5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

Insight

Time Management Tips

By Anna Condon, Junior Copywriter Time. It’s the critical element that every project manager has to grapple with on a daily basis. In the “hurry up and wait” world of agency life, time management is crucial. Not only are you juggling different projects for a variety of clients (each with their own timelines and bumps... View Article

Agency News News

inferno Announces Promotion Within Creative Department

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Brandon Davis to senior copywriter. He reports to Michael Overton, agency partner and creative director. “For the past three years, Brandon has been an outstanding member of our creative team,” said Overton. “He goes above and beyond for our... View Article

Insight

What Does “Strategic Partner” Actually Mean?

By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article

Culture

Playing with Fire Teams Go for the Gold in infernolympics Competition

Giant Jenga, Floor Volleyball, Wii Tennis, Noodle Hoops…with the summer Olympic season upon us, the inferno party planning committee decided it was about time we hosted a friendly competition of our own. For infernolympics 2016, employees had the opportunity to compete in five events spread over two weeks, coinciding with the historic Games in Rio... View Article

Insight

Unlocking the Power of Story

By Anna Condon, Junior Copywriter Storytelling. It’s a key feature of human interaction; it’s natural. There’s a reason we use stories as a means of teaching our children. Stories engage us in a way that logical explanation of the facts can’t. What makes a story? Essentially, a story is a string of events that begins... View Article

Insight

Thinking Inside the Box: How Challenges Can Make You More Creative

By Brandon Davis, Senior Copywriter “No, you can’t do that.” Often, problem-solvers (both inside and outside of advertising) hear those words and cringe. After all, agencies are hired to provide creative solutions and get noticed – so stifling that creativity is counterproductive…right? Nope. Why “the box” matters It’s advice that people love to throw out... View Article

Work

Campbell Clinic TJR Seminar

In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article

Insight

Why Jokes Matter for Your Brand

Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article

Culture

Big Wigs Put the Fun into Fundraising

Here at inferno, we love an opportunity to let our hair down and party for a good cause. Every year, Big Wig Ball mixes fun and philanthropy during a night of food, music, and libations — with proceeds benefitting Le Bonheur Children’s Hospital. On June 17th, infernites Liza Routh and Tarryn Sanchez headed over to... View Article

Work

Celebrate Healthy Childhoods with The Exchange Club Family Center 2015 Annual Report

Being loved, feeling safe, sleeping peacefully, playing joyfully — these are the fundamentals of a healthy childhood. The mission of The Exchange Club Family Center is to help more children experience these fundamentals by interrupting the cycle of abuse and neglect in our community. The Center’s 2015 Annual Report, created by inferno, celebrates happy childhoods... View Article

Work

Making a Mark with Signet

Brands need to make an impact to thrive. And no one knows that better than our client, Signet. For more than 40 years, Signet has been creating promotional products to help businesses get noticed. And though they’ve constantly focused on offering creative promotional solutions, they felt their own brand needed an update. That’s when they... View Article

Work

inferno and Eclectic Eye Help Customers Look Good, Do Good

When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article

Work

Spoiler Alert! 2016 Paragon Bank Birthday Card Revealed

This post unveils the 2016 Birthday Card for Paragon Bank customers. If you bank with Paragon and weren’t born in January or February, you may want to avert your eyes. We’d hate to ruin the surprise. If you don’t have relationship with Paragon Bank, you may want to reconsider. This friendly, community bank doesn’t take the lazy... View Article

Work

Emory Winship Cancer Institute Turns to inferno to Help Share Patient Stories

Emory Healthcare, recently asked us to create a microsite promoting their cancer center. Winship Cancer Institute of Emory University works tirelessly to provide excellent care to prevent, treat, and cure cancer. For the microsite, Emory wanted to focus on the individual stories of cancer survivors to demonstrate their commitment to patients. In building this microsite,... View Article

Work

Surviving the Holidays: A Gift for Our Clients

The holidays are the perfect time to show appreciation for those you care about. And for us, that's our clients — so we create personalized tumblers for them every year as a "thank you" for working with us. This year's tumbler included a survival guide based on lessons learned from some of our favorite holiday movies. The... View Article

Agency News News

inferno Announces Personnel Changes within Creative Team

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the promotion of Derrick Alston to Art Director, Brandon Davis to Copywriter and Amy Lind to Senior Art Director. Alston and Lind will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Partner at inferno, while... View Article

Agency News News

inferno Adds Casey Kennedy as Associate Art Director

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the addition of Casey Kennedy as Associate Art Director. This appointment allows for further growth of the agency’s creative department. He will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Agency Partner at inferno. “Casey’s... View Article

Agency News News

inferno Appoints Jackson Knight as Associate Copywriter

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, today announced the addition of Jackson Knight as Associate Copywriter to its award-winning creative team. Knight reports to Michael Overton, Creative Director and Agency Partner. “Throughout his internship, Jackson proved to be a great addition to our copywriting department. And, just as importantly, Jackson... View Article

Agency News News

inferno Acknowledged by the 2013 International Davey Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, received 11 Davey Awards in the organization’s 2013 competition. The Davey Awards is an international creative awards competition focused exclusively on honoring outstanding creative work from the best small firms worldwide. inferno’s winning work, including the award levels, categories and specific client... View Article

Agency News News

inferno Adds Web Developer to Interactive Team

MEMPHIS, Tenn.  — inferno, a full-service advertising, marketing, design, and public relations firm, today announced the appointment of Kathleen Sarkady as Web Developer. She will report to David Zachry, Interactive Manager and Tim Sellers, Agency Partner. “We’re thrilled to add Kathleen to our team,” said Zachry. “Her strong background in user experience, planning and design... View Article

Agency News News

inferno Adds Davis as Junior Copywriter

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, today announced the appointment of Brandon Davis as Junior Copywriter. This addition increases the capacity of the agency’s award-winning creative team. As Junior Copywriter, Davis is responsible for working with the account and creative teams to develop copy for client campaigns that adhere to… View Article