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Agency News

inferno quality control manager receives 2019 AAF Memphis Silver Medal Award

MEMPHIS, Tenn., Jan. 24, 2019 – inferno, a full-service advertising, public relations, design and digital marketing firm, today announced that quality control manager Mickey Woodham has been named the 2019 Silver Medal Award recipient by the American Advertising Federation (AAF) Memphis chapter. “Mickey is dedicated not only to her craft, but also to the advertising... View Article

Agency News

inferno expands account service and creative teams

Name: Kelly Wade Title: Account Executive Reports to: Liza Routh, Account Manager Job responsibilities: Kelly is an account executive working primarily with logistics, retail and nonprofit clients. She assists with the day-to-day management of client projects, as well as interacts with various agency departments, including creative, media, public relations, digital and production. If you could invite three… View Article

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inferno announces promotions within PR and account service departments

                                                                                MEMPHIS, Tenn., November 20, 2018 – inferno, a full-service advertising, public relations, design and digital marketing… View Article

Agency News

Promotions within the creative department

MEMPHIS, Tenn., November 6, 2018 – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Jennifer Johnson and Casey Kennedy to Art Directors. Johnson and Kennedy report to Linda Corti, Associate Creative Director. “With a thorough design process and the ability to produce high-quality work, Jennifer is a valuable asset to... View Article

Culture Work

The Birth of Radish Patch Publications

At the heart of every infernite is a love for two things: A good party and great creative. When we found out our resident bookworm and account service supervisor was expecting, our creative team immediately set to work planning a celebration for the newest addition to the inferno family. So, Radish Patch Publications was born.... View Article

Agency News

inferno announces new hires in account service, creative and PR departments

Name: Derikah Scott Title: Junior Art Director Reports to: Linda Corti, Associate Creative Director Job Responsibilities: Derikah uses her design skills to handle a multitude of tasks. She collaborates with copywriters, as well as the creative, account service and interactive teams, to concept and design projects that achieve clients’ goals in a visually effective way. Previous Work Experience: Derikah… View Article

Agency News

inferno announces three new hires

Name: Jesse Wilcox Title: Junior Account Executive Reports to: Liza Routh, Account Manager Job Responsibilities: Jesse is responsible for supporting the account service team with the day-to-day management of various client projects, as well as assisting in the development of communications plans and creative and strategic planning sessions. Previous Work Experience: Jesse graduated from the University of Arkansas, where… View Article

Culture

Wishing Our Clients Happy Holidays, One Bottle at a Time

Our clients are extremely important to us, so it’s no wonder we want to show them our appreciation during the holiday season. At the end of each year, we create personalized tumblers for them as a way to say, “thank you” for allowing us to work with and be an extension of your business. This... View Article

Insight

Why I Stopped Worrying About Creative Block

By Anna Condon, Junior Copywriter What do you do when creativity fails you? Most of us have encountered a project, a constraint, or a particular day where suddenly, there’s a wall. It feels like your mind is blank; you’re sitting in a midterm for a class you never attended and you’re expected to produce something... View Article

Insight

Three Cs to Help You Get Great Creative Results

Working with a creative agency isn’t cheap – and it shouldn’t be. You want to produce bold, inspiring campaigns that make the cash register ring. Great creative requires equal parts strategy, creativity, risk-taking, and trust. Think of the client-agency relationship as a partnership, where the end goal is to produce brilliant work that wins you... View Article

Insight

Crisis Communications: The Doomsday Prepping of Public Relations

By Anna Condon, Junior Copywriter It’s a well-known fact that the best time to prepare for a crisis is before it happens. Schools and businesses hold routine fire drills, people stock their cars with emergency blankets and tools, and families fill their pantries with an emergency stash of water and canned goods. We’re told to... View Article

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Wheels Up! inferno Fills Seats for June AAF Memphis Luncheon

Welcoming, friendly, and fun. That’s what we think of Southwest Airlines, the airline that’s all heart. When inferno invited Jennifer Bridie, Senior Manager of Communications & Brand Identity at Southwest Airlines, to share her insights at the AAF Memphis June luncheon, she was totally on board. Jennifer piloted the audience through “How Southwest Leads with Their Hearts... View Article

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inferno Helps The Exchange Club Family Center Speak Up Against Child Abuse

For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article

Insight

Child’s Play Helps Adults Build Stronger Teams

By Trish McLaughlin, Senior Copywriter If you want employees to play well together, give them more opportunities to – literally – play well together. From law firms and hospitals, to factories and corporate cubicles, encouraging employees to play board games together can actually build trust and improve communication and cooperation. In her book Reality Is... View Article

Insight

5 Reasons Your Business Should Use Social Media Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist Over the past ten years, the popularity of social media has increased significantly, with over 2.28 billion users reported in 2016 – and that number is only expected to grow. With the opportunity to reach this many people, why would you not advertise on social channels? If... View Article

News

inferno Expands PR and Interactive Teams

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Lauren Berry as public relations account coordinator and Von Ralls as web developer. Berry reports to Beth Wilson, public relations manager, and Ralls reports to David Zachry, interactive manager. “Lauren’s journalism background makes her an excellent addition to our... View Article

Agency News News

inferno Expands, Promotes within Account and Digital Services Departments

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Garner Lesley as project coordinator and promoted Susan Waggoner to digital marketing and advertising specialist. Lesley reports to Colleen Radish, account supervisor and Waggoner reports to David Zachry, interactive manager. “We’re continuing to build our team to support the... View Article

Insight

B2B and B2C Marketing Success – Summed Up in One Word

By Anna Condon, Junior Copywriter Whether you’re selling shoes, managing financial portfolios, or renting chickens (yes, that’s a real thing), your marketing won’t succeed without one key factor: Empathy. It’s a simple advertising principle that should be the foundation of every project. But with so many bounce rates, social shares, influencers, purchase paths, sales funnels,... View Article

Culture

inferno Hosts an Art Competition for eARTh Day

What do you get when you combine our Playing with Fire teams, Earth Day, and huge piles of trash? An eARTh Day event for the record books. With Earth Day fast approaching, the inferno event team knew it offered an opportunity to have a lot of fun and do some good. For the event, we... View Article

Insight

Content Marketing Is the New Black

By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article

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inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

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New Ads for National Guard Products Sell Hinges with Humor

When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article

Insight

4 Steps to Cultivating an Authentic Brand

By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article

Insight

Why Brand Authenticity Matters

By Anna Condon, Junior Copywriter With sponsored content filling up newsfeeds and reports of fake news on the rise, consumer trust is more important than ever. The average consumer has an abundance of brands to choose from and a wealth of information at their fingertips ­­– and they’re looking at more than just your product offerings.... View Article

Insight

3 Email Marketing Tips to Keep the (Brand) Love Alive

By Anna Condon, Junior Copywriter If there's one universal truth about relationships, it's that they will change over time. From the so-stoked-to-try-the-latest-widget phase to the frustrated-by-too-many-emails phase to the definitely-can't-live-without-the-exclusive-deals phase, customers’ feelings about your email marketing tends to ebb and flow. Part of managing email marketing is figuring out how to deal with the churn... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

Insight

4 Copywriting Tips: Never Write a Boring Headline Again

By Anna Condon, Junior Copywriter Crafting compelling headlines is both an art and a science. You need to convey the essence of the content in a way that entices the reader to crave more, without giving away the meat of the story. Plus, in the age of web 2.0 headlines, you must also consider search... View Article

Insight

What PR Can Do for Brands – and How to Measure it

By Anna Condon, Junior Copywriter In the world of public relations, analytics are key. To keep clients happy, you need to be able to clearly and effectively communicate exactly what your efforts are accomplishing for their business and back it up with both qualitative and quantitative evidence. We’ve talked about using web analytics to fine... View Article

Culture

inferno Spices Things Up with Souper Bowl V: Battle of the Bowls

On February 3rd, as the rest of the country prepared for the big game, infernites geared up for a little in-house competition of our own Souper Bowl. Prior to the event, “Battle of the Bowls” posters lined the halls, reminding employees it was almost time to kick-off our first event of 2017. Souper Bowl V... View Article

News

inferno Grows and Promotes Within Public Relations Department

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Caitlin Berry to public relations account executive, and has appointed Natalie Clynes as public relations project coordinator. Berry and Clynes report to Beth Wilson, public relations manager. “Caitlin is a tremendous asset to the PR team and the agency... View Article

Insight

3 Tips for Working with the Media

By Anna Condon, Junior Copywriter Between the 24-hour news cycles and the growing emphasis on the importance of public relations, journalists are inundated with story ideas, and many field hundreds of emails daily. With all that noise, it’s not surprising that most PR pitches get lost in the shuffle. If you want to avoid ending up... View Article

Culture Insight

Community Service: Fueling Creativity with Fuelanthropic

By Anna Condon, Junior Copywriter Creativity is the heart and soul of an advertising agency. It’s what gives life to messages about products or services that might otherwise be unremarkable in the minds of consumers. Without creativity, there is no breakthrough, no vision, no kindling to fuel new ideas. But how do you cultivate creativity... View Article

News

inferno Expands Within Creative and Account Service Departments

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Jennifer Johnson as art director, Josh Sigler as project coordinator and Kristin Wescott as account executive. Johnson reports to Linda Corti, associate creative director, Sigler reports to Ryan Knoll, account manager and Wescott reports to Colleen Radish, account supervisor.... View Article

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New “Have Done. Will Do.” Campaign Promotes the Cartus Advantage

How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article

Insight

5 Simple Steps to Social Media Success

As a small business owner, promoting your company is crucial to its enduring success. Social media offers unprecedented opportunities to market your brand and connect with customers, but in today’s ultracompetitive world, it can be difficult to set your business apart from the crowd. According to Statista, an estimated 78% of Americans now have at least... View Article

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Cooking Up a New Brand: Catherine & Mary’s

Great dining is about more than a solid recipe. It’s about sharing an experience. A warm bowl of pasta, garlic and spices rising to meet you. A glass of wine, hitting just the right note as you take that first sip. Family and friends sitting across from you — talking, laughing, creating memories. That’s what... View Article

Agency News News

inferno Announces Promotion Within Creative Department

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Brandon Davis to senior copywriter. He reports to Michael Overton, agency partner and creative director. “For the past three years, Brandon has been an outstanding member of our creative team,” said Overton. “He goes above and beyond for our... View Article

Insight

What Does “Strategic Partner” Actually Mean?

By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article

Culture

Playing with Fire Teams Go for the Gold in infernolympics Competition

Giant Jenga, Floor Volleyball, Wii Tennis, Noodle Hoops…with the summer Olympic season upon us, the inferno party planning committee decided it was about time we hosted a friendly competition of our own. For infernolympics 2016, employees had the opportunity to compete in five events spread over two weeks, coinciding with the historic Games in Rio... View Article

Insight

Unlocking the Power of Story

By Anna Condon, Junior Copywriter Storytelling. It’s a key feature of human interaction; it’s natural. There’s a reason we use stories as a means of teaching our children. Stories engage us in a way that logical explanation of the facts can’t. What makes a story? Essentially, a story is a string of events that begins... View Article

Insight

Peer Recognition: Creating a Workplace that Breeds Loyalty

By Trish McLaughlin, Senior Copywriter America’s job creation engine continues to pump out more opportunities for workers. That means employers need to step up their game to make sure their valuable employees are happy just where they are. There’s no time like the present to consider introducing higher raises, expanded benefits, and attractive new perks. There’s... View Article

Insight

Why Jokes Matter for Your Brand

Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article

Insight

5 Tips from an Ad Agency Intern

Going into this internship, I really had no idea what to expect. As a rising sophomore, and what most would call “too young” or “not ready” for an internship, I was very excited to spend my summer at inferno. inferno gifted me with a great experience that I can guarantee I would not have received... View Article

Insight

More Than Just a Game: How Small Businesses Can Capitalize on the Pokémon GO Movement

Released only two weeks ago, on July 6, Pokémon GO has rapidly become a global mobile sensation. The free-to-play location-based app is available for iOS and Android devices and uses the phone’s GPS and camera to create an augmented reality for users to capture, battle, and train virtual creatures. So what does Pokémon GO fever... View Article

Insight

5 Lessons as a PR Intern

This summer, I had the pleasure of interning with the inferno public relations team. Since this was my first experience in the PR field, I was nervous, because I did not know what to expect. However, thanks to the friendly and welcoming culture of inferno, the transition was easy. Looking back on my two months... View Article

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Celebrate Healthy Childhoods with The Exchange Club Family Center 2015 Annual Report

Being loved, feeling safe, sleeping peacefully, playing joyfully — these are the fundamentals of a healthy childhood. The mission of The Exchange Club Family Center is to help more children experience these fundamentals by interrupting the cycle of abuse and neglect in our community. The Center’s 2015 Annual Report, created by inferno, celebrates happy childhoods... View Article

Insight

7 Ways to Optimize Your Website for Conversions

No matter what industry your business serves, you, more than anyone else, know how you want people to use your website. Maybe you sell products, and your site primarily functions as an online store. Perhaps you are a consultant, and your site is the main way people find out how to get in touch with... View Article

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Glitz and Glam for a Good Cause

Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article

Agency News News

inferno Takes Home Silver and Gold at the American Advertising Awards

This past weekend, the Memphis chapter of the American Advertising Federation held its 49th annual American Advertising Awards competition for creative excellence. Creative directors from Chicago, Austin, and Santa Monica judged this year’s 724 entries, and they were so impressed by the quality of work submitted that they created an additional three “Best of” awards... View Article

Insight

The Importance of Integrated Campaigns

In today’s evolving digital landscape, there are a number of ways to get your message out to prospective clients and customers. While the channels you use to distribute your message may change throughout any given campaign, one thing should remain central: the message itself. Whatever you are trying to communicate, be it a product offering,... View Article

Culture

Competition Heats Up with inferno’s SouperBowl IV

As the country geared up for Super Bowl 50, the hype was at an all-time high. After all, this marks the 50th year of the game, and rumors swirling about Peyton Manning’s potential retirement made this the game to watch for pro football fans everywhere. For infernites, the must-see contest last weekend wasn’t Peyton’s possibly-but-not-certainly... View Article

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Eclectic Eye Donates to Hope House

At inferno, one of our core values is to care passionately. We do this by caring for each other, our clients and our community, and we’re lucky to have clients that share this same value. inferno client Eclectic Eye, values the community and gives back in various way throughout the year to enhance Memphis. One way... View Article

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Surviving the Holidays: A Gift for Our Clients

The holidays are the perfect time to show appreciation for those you care about. And for us, that's our clients — so we create personalized tumblers for them every year as a "thank you" for working with us. This year's tumbler included a survival guide based on lessons learned from some of our favorite holiday movies. The... View Article

Insight

Marketing Crossroads: In-house vs. Agency

What are the pros and cons of each? Is there a secret formula to success that combines the two? Here at inferno, we of course recommend using an agency, namely us, to manage your marketing efforts. However, all companies have unique needs, and sometimes an in-house solution is the best route to take. Here’s a... View Article

Agency News News

inferno Expands PR Team

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Caitlin Berry and Susan Waggoner as public relations account coordinators. Previously, Waggoner served as an intern on inferno’s public relations team. Berry and Waggoner report to Beth Wilson, public relations manager. “Susan has been an excellent addition to the... View Article

Insight

2016 New Year’s Resolutions

Every January 1, we all make resolutions for the new year. Ranging from professional aspirations to fitness, these goals often require discipline and dedication to achieve. But once they are accomplished, the satisfaction of having done what we set out to do is a rewarding feeling. For 2016, we made a few resolutions, too. Each... View Article

Agency News Culture News

inferno Recognized as Top Workplaces 2015

inferno is honored to have been recognized as one of The Commercial Appeal Top Workplaces 2015. In the small business category, inferno was listed as the runner-up and received a special merit award for leadership. The Top Workplaces recognizes companies that have a great workplace, and is based on the belief that the most successful companies are the... View Article

Agency News News

inferno Announces Additions to PR and Account Service Teams

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has appointed Kimbrough Taylor as digital marketing specialist and Tarryn Sanchez as account executive. Taylor reports to Beth Wilson, public relations manager, and Sanchez reports to Liza Routh, account manager. “We are thrilled to have Kimbrough and Tarryn join the inferno team,”... View Article

Agency News News

inferno Acknowledged by the International Davey Awards

MEMPHIS, Tenn., December 7, 2015 – inferno, a full-service advertising, public relations, design and digital marketing firm, was awarded seven Davey Awards in the program’s 2015 competition. The Davey Awards recognize the best in web, design, video, advertising, mobile and social work from small agencies worldwide. “It’s an honor for our work to be recognized… View Article

Insight

Dataphilia. Are You Blinded by Data Love?

In the push to embrace data, it’s not just fools who are rushing in. Time and again we’ve seen smart people make bad decisions because they’ve put data on a pedestal. Data is not Prince Charming or a damsel who can spin straw into gold. If you don’t manage your expectations, your romance with data... View Article

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Campbell Clinic Turns to inferno for Spine Center Support

inferno client Campbell Clinic has led the field of orthopaedics since its founding in 1909. More than a century later, that hasn’t changed. The 2015 addition of their Spine Center in Cordova, TN now provides a distinct destination for the growing population of patients suffering from arm, back, leg, and neck pain associated with spine... View Article

Agency News Culture News

Why I Love Working at inferno

Brandon Davis, Copywriter inferno was recently named as a finalist in the Memphis Business Journal’s 2015 Best Places to Work competition. For this blog post, I wanted to take the opportunity to break our normal format and give some first-hand insight into why inferno truly deserves this recognition. I won’t say I’m unbiased (you’re on... View Article

Agency News News

inferno Announces New Hires to Account Service and Interactive Teams

Memphis, Tenn. - inferno, a full-service advertising, marketing, design and public relations firm, has appointed Nicole Hinson as an Account Executive and Jesse Lorencz as an Art Director. Hinson reports to Colleen Radish, Account Supervisor, while Lorencz reports to Linda Corti, Associate Creative Director. “We are thrilled to have Nicole and Jesse join inferno,” said... View Article

Culture

Fuelanthropic Friday: What We’ve Been Up To

That’s the mindset that inspired us to create Fuelanthropic, inferno’s philanthropy initiative. Each infernite receives one week of paid civic time per year, encouraging employees to choose a cause they care about and volunteer during normal work hours. Luckily, our group has a variety of interests, which allows us to give back through a diverse set of organizations... View Article

Culture

Hair-raising Fundraising

There wasn’t a bald head in the house at this year’s Big Wig Ball benefitting Le Bonheur Children’s Hospital. Although the hair was fake, the sentiment was 100% genuine. Co-chaired by infernite Liza Routh, this year’s event raised $60,000, nearly doubling last year’s profits. Synthetically coiffed Anna Yarbro and Isabelle Blais used their Fuelanthropic civic... View Article

Culture

Pre-B-Q: A Revival

Once again, we held our annual Pre-B-Q to get fired up for BBQ Fest weekend in Memphis. We invited our clients to join us for a celebration of slabs and sauce at the new and improved Tennessee Brewery before its doors closed for renovations. As always, the event was a ribbing good time, and our... View Article

Agency News News

inferno Captures Six Telly Awards

MEMPHIS, Tenn., May 20, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with six Telly Awards in the 36th annual competition. The Telly Awards honor the finest film and video productions, web commercials, videos and films and outstanding local, regional and cable TV commercials and programs. In 2014, the... View Article

Agency News News

inferno Wins Two District 7 Silver ADDY Awards

MEMPHIS, Tenn., April 28, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, announced it received two Silver ADDYs in the American Advertising Federation (AAF) District 7 American Advertising Awards, including a Best of Award for Outstanding Copywriting. The District 7 region represents 21 affiliate advertising clubs and federations of the AAF... View Article

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Fat Toad Farm

Watch the owners of Fat Toad Farm explain how they chose FedEx to ship their goat's milk caramel throughout the country from their family farm in Vermont. Special thanks to Running Pony for helping us make this award-winning video. http://www.fattoadfarm.com WINNER Best of Video - AAF Memphis 2015 American Advertising Awards Gold Addy - AAF Memphis... View Article

Agency News News

inferno Announces Promotions Within Account Service Team

MEMPHIS, Tenn., February 4, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, has promoted Colleen Radish to Account Supervisor and Ryan Knoll and Liza Routh to Account Managers. Radish and Knoll will report to Dan O’Brien, Agency Partner, while Routh will report to Radish. “With more than 20 years of combined... View Article

Culture

A Souper Bowl to Remember

What did the Seattle Seahawks and Robert Barnett have in common this season? They were pursuing back-to-back championships in two of the most prestigious contests of the year. We all know what happened to the Seahawks. But could Robert defend his title of top soup-chef in 2015? The odds were certainly stacked against him. This... View Article

Agency News News

inferno Honored by 2014 MarCom Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 9 MarCom Awards in the program’s 2014 competition. inferno’s winning work, including the award levels, categories and specific client projects, were: inferno’s winning work, including the award levels, categories and specific client projects were: Platinum Award – Web Video... View Article

Agency News News

inferno Receives Recognition from 2014 International Davey Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 13 Davey Awards in the program’s 2014 competition. The Davey Awards is an international competition focused exclusively on honoring outstanding creative work from the best small firms worldwide, and this year’s competition received nearly 4,000 entries. inferno’s winning work,... View Article

Agency News News

inferno Promotes McLaughlin and Adds Stavropoulos to Account Service Team

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, has promoted Joe McLaughlin to Account Executive and appointed Alexis Stavropoulos as Account Coordinator. McLaughlin and Stavropoulos will report to Colleen Radish, Account Manager, and Dan O’Brien, Agency Partner. “Joe continues to provide excellent service to our clients,” said O’Brien. “He exemplifies... View Article

Agency News News

inferno Announces Changes within Public Relations Department

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, has promoted Isabelle Blais to Public Relations Account Executive and appointed Kyle Monteverde as Public Relations Account Coordinator. Blais and Monteverde will report to Beth Wilson, Public Relations Manager, and Dan O’Brien, Agency Partner. “Isabelle continues to thrive within the PR team,”... View Article

Agency News News

inferno Announces Personnel Changes within Creative Team

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the promotion of Derrick Alston to Art Director, Brandon Davis to Copywriter and Amy Lind to Senior Art Director. Alston and Lind will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Partner at inferno, while... View Article

Agency News News

inferno Adds Casey Kennedy as Associate Art Director

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the addition of Casey Kennedy as Associate Art Director. This appointment allows for further growth of the agency’s creative department. He will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Agency Partner at inferno. “Casey’s... View Article

Agency News News

inferno Celebrates Mid-year Accomplishments with Agency Day

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, recently celebrated the completion of a successful six months with its bi-annual Agency Day. During these events, inferno employees come together to review the agency’s latest work as well as enjoy a meal and special activity. “We are proud of the hard... View Article

Agency News News

inferno Expands Account Service Team

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, announced the addition of Tara Meier as Account Executive and Anna Yarbro as Account Coordinator. Meier reports to Colleen Radish, Account Manager, and Yarbro reports to Ryan Knoll, Account Executive. “Providing unparalleled service to our clients is a cornerstone of our brand promise... View Article

Agency News News

inferno Appoints Beth Wilson As Public Relations Manager

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, announced the addition of Beth Wilson as PR Manager. After working as the Website Content Editor for Varsity Brands, Wilson developed and led the marketing department for Mahaffey Tent and Party Rentals and Mahaffey Fabric Structures. She brings a strong background in... View Article

Agency News News

inferno Appoints Jackson Knight as Associate Copywriter

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, today announced the addition of Jackson Knight as Associate Copywriter to its award-winning creative team. Knight reports to Michael Overton, Creative Director and Agency Partner. “Throughout his internship, Jackson proved to be a great addition to our copywriting department. And, just as importantly, Jackson... View Article

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inferno Marks National Philanthropy Day with Fuelanthropic Event

MEMPHIS, Tenn.  — inferno, a full-service advertising, marketing, design and public relations firm, celebrated National Philanthropy Day on November 15 with a lunch event to recognize employees for their volunteer contributions within the community. The event featured guest speaker Brandon Bland from BRIDGES, USA and acknowledged the 77% increase of staff participation in the agency’s... View Article

Agency News News

inferno Acknowledged by the 2013 International Davey Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, received 11 Davey Awards in the organization’s 2013 competition. The Davey Awards is an international creative awards competition focused exclusively on honoring outstanding creative work from the best small firms worldwide. inferno’s winning work, including the award levels, categories and specific client... View Article

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inferno Recognized by 2013 MarCom Awards

MEMPHIS, Tenn.  –  inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. inferno’s winning work, including the award levels, categories and specific client projects were: Platinum... View Article

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inferno Donates More Than $1,000 to Hope House

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, supported Hope House by attending the nonprofit’s annual fundraising event, the Hopes and Dreams Luncheon, on October 16. Several of inferno’s employees made individual contributions to Hope House and the agency matched these donations, bringing the total amount donated to more than... View Article

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inferno Adds Web Developer to Interactive Team

MEMPHIS, Tenn.  — inferno, a full-service advertising, marketing, design, and public relations firm, today announced the appointment of Kathleen Sarkady as Web Developer. She will report to David Zachry, Interactive Manager and Tim Sellers, Agency Partner. “We’re thrilled to add Kathleen to our team,” said Zachry. “Her strong background in user experience, planning and design... View Article

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inferno Work Receives International Recognition

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, announced that it won eight 2013 Communicator Awards, two 2013 Videographer Awards and one 2013 Telly Award. Specifically, the awards were given to the following projects: Communicator Awards Award of Excellence – Corporate Identity: Logo – Tradewind Group Award of Excellence –... View Article

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inferno Hosts Fuelanthropic Lunch and Learn Event

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, held an event to recognize staff participation in the agency’s Fuelanthropic program, which gives employees paid time off each year to support efforts in the community. Since the program’s inception, inferno has contributed more than 8,500 hours of service. The event featured... View Article

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inferno Hosts Fuelanthropic Happy Hour

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, celebrated the dedicated members of its Fuelanthropic program with a special happy hour in the city’s South Main district. The event, which included several agency employees and representatives from local organizations, honored 9 members for their ongoing volunteer efforts within the community. As... View Article

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inferno Supports Hope House with Souper Bowl Competition

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, kicked off 2013 with its inaugural Souper Bowl competition in celebration of Super Bowl XLVII. The competition supported the agency’s 2013 beneficiary, Hope House, which works to improve the quality of life for HIV-impacted children and their families by addressing their educational, social,... View Article

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inferno Adds Davis as Junior Copywriter

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, today announced the appointment of Brandon Davis as Junior Copywriter. This addition increases the capacity of the agency’s award-winning creative team. As Junior Copywriter, Davis is responsible for working with the account and creative teams to develop copy for client campaigns that adhere to… View Article

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inferno Expands Public Relations Team

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, announced the addition of Isabelle Blais as Public Relations Account Coordinator. Previously, she worked as an intern on inferno’s public relations team. Blais will report to Ashley Burton, Public Relations Manager, and Dan O’Brien, Partner. “Isabelle brings a fresh perspective, youthful energy… View Article

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inferno Celebrates 2012 with Agency Day

MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, celebrated the completion of another successful year during its end of year meeting in late December. inferno employees come together twice a year for an update on the agency’s performance, as well as a special meal and activity. Earlier in the year, the agency... View Article