Insight
Content. It’s a buzzword that has businesses in every industry scrambling. Content strategies. Content marketing. Content, content, content. But here’s the thing — content isn’t some 21st-century invention. It’s not the latest trend. It’s just a new word for something the advertising has been doing for centuries: creating messaging that inspires action. The digital space... View Article
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“Thought leadership” may sound like business jargon. But authentic thought leadership is more than a buzzword. It helps you build your brand, inspire trust, and influence purchase decisions. People buy from companies, but they work with people. Thought leadership is designed to humanize your brand. It helps you build a relationship in the digital age,… View Article
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Written by Beth Wilson, PR Director at inferno. Social media, digital newsrooms, access to data and analytics, integrated marketing — developments such as these in the public relations industry have required professionals to adapt at a fast pace. Change is good, great even. But, change is also hard. How, exactly, should you embrace and incorporate... View Article
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Every marketing team shares similar goals. They want to reach new customers, boost engagement, and increase conversions. Interactive content achieves all three objectives with ease. In the last decade, there has been a fundamental shift in marketing. Gone are the days of one-sided conversations, where brands talked at people from billboards and TV screens. Now,... View Article
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When it comes to organic growth, landing at the top of Google search engine results pages (SERPs) is the holy grail. There’s a joke among content marketers that asks, “Where should you bury something you don’t want people to find?” The answer, of course, is “On the second page of Google SERPs.” Content marketers across... View Article
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By Anna Condon, Junior Copywriter Content marketing isn’t a new concept, but right now, your content strategy is more important than ever before. In today’s digital world, consumers are inundated with advertisements at every turn. This oversaturation is having a negative effect on consumers who feel overwhelmed by the sheer volume of ads. As consumers... View Article
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By Trish McLaughlin, Senior Copywriter You cannot force-feed your audience content. The internet is an endless buffet of information, and your audience is going to fill their plate with what’s most appetizing. To boost your content’s appeal, try these tips. Use Flesch-Kincaid to carve your copy into bite-size pieces There’s a reason Flesch-Kincaid is now... View Article