Celebrating 20 Years of infernoCelebrating 20 Years of inferno

Branding

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Using branding to ‘frame’ Eclectic Eye and its carefully curated eyewear

When we started working with Eclectic Eye in 2004, we wanted their brand to be inspired by what they do. We created a logo design that incorporates a visual representation of an eye, as well as the letter “e” to represent their name. It was important to choose a typeface that was light, clean and... View Article

Education

inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

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Small World. Big Deal.

Grace Medical Small World. Big Deal.BackgroundGrace Medical is an otology-driven company. Its narrow focus helps make a bigger difference. By specializing, Grace Medical is able to be a complete partner to otologists – leveraging the most experienced otology team in the market to support collaborative innovations and forge deeply productive clinical and business relationships. This... View Article

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inferno brings new look and feel to St. Mary’s magazine

St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article

Insight

Why Brand Authenticity Matters

By Anna Condon, Junior Copywriter With sponsored content filling up newsfeeds and reports of fake news on the rise, consumer trust is more important than ever. The average consumer has an abundance of brands to choose from and a wealth of information at their fingertips ­­– and they’re looking at more than just your product offerings.... View Article

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See the World in Style with Eclectic Eye

Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

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Give the Gift of Giving with FedEx St. Jude Classic Holiday Gift Packages

Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article

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Changing the Online DNA of a Genotyping Giant

In 2000, the future founders of Transnetyx, Bob Bean and Tim Hodge, asked a really good question, “Why can’t we automate genotyping?” Four years later, Transnetyx was born by launching the world’s first fully automated genotyping system. Fast forward to 2016 and Transnetyx has genotyped more than 10 million samples in 24 or 72 hours... View Article

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A New Voice for a 170-Year-Old Institution

Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity... View Article

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Cooking Up a New Brand: Catherine & Mary’s

Great dining is about more than a solid recipe. It’s about sharing an experience. A warm bowl of pasta, garlic and spices rising to meet you. A glass of wine, hitting just the right note as you take that first sip. Family and friends sitting across from you — talking, laughing, creating memories. That’s what... View Article

Insight

What Does “Strategic Partner” Actually Mean?

By John Hilgart, Senior Strategist Senior copywriter Brandon Davis recently posted on the benefits of having to think inside the box – of having to keep your creativity constrained to the strategy, objectives, brand voice, target audience, client directives, budget, and other project factors that you can’t change. Those constraints are what make for a good challenge,... View Article

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Glitz and Glam for a Good Cause

Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article

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Spoiler Alert! 2016 Paragon Bank Birthday Card Revealed

This post unveils the 2016 Birthday Card for Paragon Bank customers. If you bank with Paragon and weren’t born in January or February, you may want to avert your eyes. We’d hate to ruin the surprise. If you don’t have relationship with Paragon Bank, you may want to reconsider. This friendly, community bank doesn’t take the lazy... View Article

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Helping Patients Get Comfortable

There's nothing like laying in your own bed — especially after surgery. Campbell Clinic now offers same-day joint replacement surgery for patients, and they asked inferno to help patients feel at home with the service. Our integrated campaign of TV, radio, print, and digital shows patients that they can recover from total joint replacement surgery with all... View Article

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Campbell Clinic Turns to inferno for Spine Center Support

inferno client Campbell Clinic has led the field of orthopaedics since its founding in 1909. More than a century later, that hasn’t changed. The 2015 addition of their Spine Center in Cordova, TN now provides a distinct destination for the growing population of patients suffering from arm, back, leg, and neck pain associated with spine... View Article

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Paleo Treats Gets a Sweet New Video

Each year, FedEx supports entrepreneurs across the country by awarding them small business grants. FedEx and inferno had the opportunity to sit down with one of this year's winners, Paleo Treats, and create a video that tells their business story. Take a look at how this growing company markets and distributes its line of delicious snacks for the Paleo... View Article

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Determining the DNA of a New Brand

Everyone knows that prescription medications can help them treat illness and disease. Many of them don't know, however, that their DNA can keep those medications from being effective. Harmonyx Diagnostics tests patient DNA to help people determine which medications work best for them. But before Harmonyx could provide this key service, they needed to build... View Article

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inferno Helps Give Stanley + Woodard a Voice

The attorneys at Stanley + Woodard, an Arkansas-based law firm, are well versed in helping people be heard in legal disputes. But when they needed to establish a brand, inferno stepped in to help them find their own voice. First, we looked at what the attorneys value: providing expert legal assistance to people who truly... View Article

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Paragon Earns Many Happy Returns with Birthday Cards

Paragon National Bank has built its brand by providing outstanding, personal service to its customers. Eight years ago, the folks at Paragon wanted to show their customers how much they value them, both as account holders and as people. So, we created a card for the bank to send to customers on their birthdays. The... View Article

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Woodland Presbyterian School Grows Their Brand with inferno

Any good brand needs a solid foundation — a basic set of strengths and principles that remain firm, even as the company changes and grows. Woodland Presbyterian School takes the same approach to education. When they approached us to help them define their brand, we were more than happy to help. Woodland provides a warm,... View Article

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Combining a Responsive Philosophy with a Responsive Design for ReTrans

After helping ReTrans brand their services, our next step was to refresh their website. ReTrans built its success on relationships and responsiveness. Rather than generating a lot of content that the user would have to navigate, we wanted a navigational approach that started “listening” to site visitors from the moment they arrived at the home page.... View Article

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inferno Gets It Done for Fullen Dock

inferno has worked for years to help establish Fullen Dock & Warehouse as the go-to dock for unloading cargo in Memphis. Last year, we refreshed their brand with an impactful ad campaign that used full-bleed photography and tough, direct language. They loved our work, and recently asked us to bring that same look and feel... View Article

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inferno Creates Signage That’s Easy on the Eyes

The eyewear architects at Eclectic Eye asked inferno to refresh their logo. Right away, we set out to create something that would make their competitors green with envy. Revamped logo in hand, we were asked to come up with some fresh ways to incorporate the design into Eclectic Eye’s two retail locations. We knew we... View Article

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inferno Helps Tipton-Rosemark Academy Highlight Brighter Futures

What sets a school apart isn’t just test scores or football wins — like any brand, it’s the school’s identity that makes a difference. The staff at Tipton-Rosemark Academy called on inferno to help them nail down their identity and build their brand. It didn’t take us long to see what makes them such a… View Article

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Venture Gear and inferno Venture into New Online Territory

inferno recently partnered with Pyramex Safety Products to support their Venture Gear brand of eyewear and hearing protection. We helped them build their website from the ground up, creating a user-friendly experience that responds to browser size and mobile devices. The site is designed to combine the bold look of the Venture Gear brand with... View Article

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The Most Party-centered, Memphis-loving, Something-for-everyone Campaign inferno Developed This Year

Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article

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inferno Helps New Brand Get a Strong Start

Bill Stanley and Jared Woodard, two Arkansas attorneys, recently started a law firm. They wanted a strong brand identity that would communicate their experience, commitment to community and passion for their alma mater Arkansas State University. They also wanted their brand to reference their nursing home litigation and personal injury expertise. inferno developed a logo... View Article

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inferno Brands Campbell Clinic as Official Orthopaedics Provider for Mid-South Moms

Campbell Clinic is recognized around the world as the leading authority in the field of orthopaedics. Its more than 40 orthopaedic specialists collectively author Campbell’s Operative Orthopaedics, the definitive reference for more than 1,800 orthopaedic procedures. Despite Campbell Clinic’s global recognition, many Memphians aren’t aware that the world’s best orthopaedic specialists are right here in... View Article

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Navigating the Logistics of Brand Expansion

Streamlining communications to make effective contact can be a challenge. When ReTrans, a Memphis based logistics company approached us to help penetrate a niche category, we knew we could help them navigate the tricky road of reaching new markets. Working with ReTrans we focused on the key factor that sets them apart: industry expertise. ReTrans... View Article

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inferno Updates Eclectic Eye’s Look

To recognize this 10-year milestone, Eclectic Eye founders and owners Dr. Michael and Robbie Johnson Weinberg wanted a sleek and contemporary update for their logo. They also wanted an online presence that wouldn’t require frequent content updates. As a result, inferno created a cleaner, bolder version of their Eclectic Eye logo. Changes include dropping “The”... View Article

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A New Brand and Marketing Campaign for the Memphis Jewish Community Center

The Memphis Jewish Community Center (MJCC) has welcomed members of all cultures and faiths for decades. If that comes as news to you, you’re not alone. The MJCC asked inferno to communicate their inclusive culture with a new brand and an unprecedented marketing campaign. We developed a logo that reflects the Center’s diversity and welcoming... View Article