International Paper Global Cellulose Fibers Unveils Award-Winning Brand Refresh and Web Design

International Paper Global Cellulose Fibers (IPGCF) is one of the world’s leading providers of pulp. Manufacturers use IPGCF pulp for a variety of consumer goods that people depend on every day. These products include diapers, tissue, and other personal hygiene products. Recently, inferno helped with a brand refresh and web design. Our goal was to... View Article


4 Steps to Cultivating an Authentic Brand

By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article


Why Brand Authenticity Matters

By Anna Condon, Junior Copywriter With sponsored content filling up newsfeeds and reports of fake news on the rise, consumer trust is more important than ever. The average consumer has an abundance of brands to choose from and a wealth of information at their fingertips ­­– and they’re looking at more than just your product offerings.... View Article


5 Tips for a Business Owner to Start or Grow on Social Media

Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article