Insight
Brand awareness is the extent to which customers are able to recall or recognize your brand, product or service. But when we talk about brand awareness, we’re really talking about the first step in building a relationship with potential customers. Relationships of any kind are built on trust — and people can’t trust you if... View Article
Insight
By Anna Condon, Junior Copywriter Before the advent of the digital age, brands controlled all levels of communication from print and television advertisements to radio testimonials. Now, with mobile technology at our fingertips, brands no longer control the communication flow. Instead, everyday consumers, empowered by technology and social media, can voice their opinions, share their experiences,... View Article
Insight
Develop a strategy and adjust as needed. Social media is a cost-effective way for a brand to get its message out, connect with customers and generate brand awareness. But as with any other segment of public relations, social media requires a strategy, strong writing and creative ideas. It’s important to leverage the right social media... View Article
Insight
Not all social comments and posts are positive and can, at times, negatively affect the view of a business. What are the best practices for handling a bad review or negative comment on your business to keep it from impacting business? People often rely on referrals and the opinions of others when making partnership and/or... View Article
Insight
Facebook and Twitter can get a bit overwhelmed with news of the day (politics, events, sports, etc.). How do businesses get their message across when a story or stories dominate social media? Social media has completely changed news distribution as we know it today. Journalists, publishers and brand ambassadors now have direct access to engage... View Article