Brand authenticity

Insight

Why User-Generated Content Lives Up to the Hype

  User-generated content (UGC) is any content – text, videos, images, reviews – created by people rather than brands. And brands will often share UGC on their own social media accounts, websites and other marketing channels. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing… View Article

Insight

Why Brand Authenticity Matters

By Anna Condon, Junior Copywriter With sponsored content filling up newsfeeds and reports of fake news on the rise, consumer trust is more important than ever. The average consumer has an abundance of brands to choose from and a wealth of information at their fingertips ­­– and they’re looking at more than just your product offerings.... View Article