Advertising

Insight

Digital Marketing 101: A beginner’s guide to search engine optimization

A quick note about Digital Marketing 101 Digital marketing can get complicated. The further you dive into digital marketing, the more technical it becomes. If you’re just getting started, you might feel a little overwhelmed – but don’t worry. Our Digital Marketing 101 series will take you through the basics of search engine optimization (SEO),... View Article

Insight

Why Personalized Marketing Is Key for Your Company in 2020

Personalized marketing has changed digital advertising. With the amount of data that brands have at their fingertips, generic ads no longer cut it. Research shows that 63% of consumers are annoyed with the way brands continue to blast generic advertising messages. Personalized marketing isn’t only for e-commerce brands. It’s for healthcare companies, higher educational institutions,... View Article

Insight

Three Trends that Will Shape the Future of Pay-Per-Click Advertising

It’s no secret that digital ad spending is steadily increasing each year. Projections suggest that it will surpass traditional advertising in the near future, although experts disagree on the exact tipping point. According to MediaPost, an analysis from Winterberry Group predicted the switch would occur in 2018, while eMarketer projects that the shift will happen... View Article

Work

Wheels Up! inferno Fills Seats for June AAF Memphis Luncheon

Welcoming, friendly, and fun. That’s what we think of Southwest Airlines, the airline that’s all heart. When inferno invited Jennifer Bridie, Senior Manager of Communications & Brand Identity at Southwest Airlines, to share her insights at the AAF Memphis June luncheon, she was totally on board. Jennifer piloted the audience through “How Southwest Leads with Their Hearts... View Article

Insight

Why Your Business Needs Facebook Advertising

By Susan Waggoner, Digital Marketing and Advertising Specialist People are joining different social media sites every second of every day. Today, almost seven out of every ten Americans use at least one social media platform –  and this number is growing. While many platforms are successful, one continues to reign supreme: Facebook. This channel is... View Article

Insight

B2B and B2C Marketing Success – Summed Up in One Word

By Anna Condon, Junior Copywriter Whether you’re selling shoes, managing financial portfolios, or renting chickens (yes, that’s a real thing), your marketing won’t succeed without one key factor: Empathy. It’s a simple advertising principle that should be the foundation of every project. But with so many bounce rates, social shares, influencers, purchase paths, sales funnels,... View Article

Insight

Why In-House Teams Need Outside Marketing Partners

It’s Not Outsourcing. It’s Partnership. In-house team versus outside agency is not an either-or question. The combination of your inside knowledge and their outside perspective can provide the synergy you need to confront hard truths, identify real opportunities, and plan a strategy that will make marketing directly serve your business goals. Contrary to a common... View Article

Insight

Wit & Whimsy: The Brilliance of Absurdist Marketing

By Anna Condon, Junior Copywriter Within advertising (TV ads in particular), there has long been an inherent suspension of disbelief. But in today’s overcrowded marketplace, sometimes brands have to go to extreme lengths to stand out from the crowd – hence the rise of absurdist marketing. Absurdist marketing isn’t really about what your company can... View Article

Insight

Paid Social: What, Why, and How

By Anna Condon, Junior Copywriter In the early days of social media, brands could rely on social channels to tap into a large pool of potential customers at a very low cost. With the rapidly growing user bases and relatively low barrier to entry, you could build a social media empire almost entirely through organic... View Article

Work

inferno Gets Creative to Help Families in Need

Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article

Work

New Ads for National Guard Products Sell Hinges with Humor

When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article

Agency News News

inferno’s Final Score for AAF Memphis ADDY Awards: 13 Silver and 9 Gold

As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article

Work

inferno helps the Exchange Club “Get in the Groove” with Gala Invitations

Each year, as part of our Fuelanthropic efforts to give back to the Memphis community, inferno gets to work with local nonprofits to promote their services. We’ve partnered with the Exchange Club Family Center in the past — crafting their annual report, promoting their services, and creating invitations for the annual Hands of Hope Auction... View Article

Insight

Three Tips for Data-Driven Success

By Anna Condon, Junior Copywriter Understanding marketing analytics allows marketers to be more efficient, see more success, and minimize wasted advertising spend. Despite these compelling benefits, many organizations fail to realize the potential of analytics to help measure and manage marketing performance to maximize effectiveness and optimize return on investment. Online advertising can do incredible... View Article

Work

Give the Gift of Giving with FedEx St. Jude Classic Holiday Gift Packages

Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article

Work

A New Voice for a 170-Year-Old Institution

Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity... View Article

News

inferno Expands Within Creative and Account Service Departments

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Jennifer Johnson as art director, Josh Sigler as project coordinator and Kristin Wescott as account executive. Johnson reports to Linda Corti, associate creative director, Sigler reports to Ryan Knoll, account manager and Wescott reports to Colleen Radish, account supervisor.... View Article

Insight

Time Management Tips

By Anna Condon, Junior Copywriter Time. It’s the critical element that every project manager has to grapple with on a daily basis. In the “hurry up and wait” world of agency life, time management is crucial. Not only are you juggling different projects for a variety of clients (each with their own timelines and bumps... View Article

Work

Campbell Clinic TJR Seminar

In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article

Insight

Why Jokes Matter for Your Brand

Robin Williams once said, “Comedy is acting out optimism.” Isn’t that true? Just the act of laughter, that feeling you get when something is really, feel-it-in-your-gut funny, is an act of pure optimism. And regardless of what your business does, isn’t that how you want to feel about it? Light, happy, and optimistic. There’s power... View Article

Work

Pro Bono Highlight: FedExFamilyHouse Raises $1 Million with Sold Out Gala

Here at inferno, we believe in the the motto you make a living by what you do, but you make a life by what you give. It’s the driving force behind our Fuelanthropic initiative to give back to the Memphis community. As part of this initiative, inferno served as the pro bono agency for the... View Article

Work

Glitz and Glam for a Good Cause

Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article

Work

inferno and Eclectic Eye Help Customers Look Good, Do Good

When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article

Agency News News

inferno Takes Home Silver and Gold at the American Advertising Awards

This past weekend, the Memphis chapter of the American Advertising Federation held its 49th annual American Advertising Awards competition for creative excellence. Creative directors from Chicago, Austin, and Santa Monica judged this year’s 724 entries, and they were so impressed by the quality of work submitted that they created an additional three “Best of” awards... View Article

Insight

The Importance of Integrated Campaigns

In today’s evolving digital landscape, there are a number of ways to get your message out to prospective clients and customers. While the channels you use to distribute your message may change throughout any given campaign, one thing should remain central: the message itself. Whatever you are trying to communicate, be it a product offering,... View Article

Agency News News

inferno Grows and Promotes within Account Service Department

MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Lane Cross as account executive, Samantha Haines as account coordinator and has promoted Anna Yarbro to account executive. Cross and Yarbro report to Ryan Knoll, account manager, while Haines reports to Liza Routh, account manager. “I’m excited by the... View Article

Insight

Marketing Crossroads: In-house vs. Agency

What are the pros and cons of each? Is there a secret formula to success that combines the two? Here at inferno, we of course recommend using an agency, namely us, to manage your marketing efforts. However, all companies have unique needs, and sometimes an in-house solution is the best route to take. Here’s a... View Article

Work

The FedEx St. Jude Classic Offers a Holiday Hole-in-One

Every holiday season, FedEx St. Jude Classic Holiday Gift Packages make perfect presents for any golf-lover. Simply choose between the Player Package and the Fan Package, both of which include tournament branded gear as well as two tickets to the tournament and a coveted parking pass.   Our digital campaign promoting this year’s packages features... View Article

Agency News News

inferno Acknowledged by the International Davey Awards

MEMPHIS, Tenn., December 7, 2015 – inferno, a full-service advertising, public relations, design and digital marketing firm, was awarded seven Davey Awards in the program’s 2015 competition. The Davey Awards recognize the best in web, design, video, advertising, mobile and social work from small agencies worldwide. “It’s an honor for our work to be recognized… View Article

Work

Two Looks. One Eye.

Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article

Culture Work

All in for Hope

Our friends at Hope House recently asked us to help them prepare for their Founder’s Day Luncheon — and our team was eager to step up in any way we could. We went all in on the event, providing help on three fronts: Spreading the word Because of what we do, creating an invitation and assisting with PR... View Article

Agency News Culture News

Why I Love Working at inferno

Brandon Davis, Copywriter inferno was recently named as a finalist in the Memphis Business Journal’s 2015 Best Places to Work competition. For this blog post, I wanted to take the opportunity to break our normal format and give some first-hand insight into why inferno truly deserves this recognition. I won’t say I’m unbiased (you’re on... View Article

Insight

Give CTAs in Print Ads Extra TLC

Ah, the Call To Action (CTA), often the unsung hero of any advertisement. Far less glamorous than the headline, the CTA does the heavy lifting to move potential customers from the advertisement to the next step in the sales process. All work and no play — the CTA. Granted, sometimes it’s less work. To move... View Article

Work

Determining the DNA of a New Brand

Everyone knows that prescription medications can help them treat illness and disease. Many of them don't know, however, that their DNA can keep those medications from being effective. Harmonyx Diagnostics tests patient DNA to help people determine which medications work best for them. But before Harmonyx could provide this key service, they needed to build... View Article

Agency News News

inferno Captures 17 Communicator Awards

MEMPHIS, Tenn., June 1, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 17 Communicator Awards in the 21st annual competition. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. More than 6,000 entries are submitted every year from companies and agencies... View Article

Work

The Campbell Foundation Finds Heart in the Highlands

Pro-bono efforts mean a lot to inferno, and we often create some of our favorite work for important causes that are close to home. The recent Campbell Scotch Whiskey Tour benefitting the Campbell Foundation and Footprints in Motion was no exception. The annual auction party raises awareness and funds to promote orthopaedic health and community... View Article

Work

Bringing Rhythm & Greens to the Mid-South

June is one of our favorite times of the year. After all, when else can we grab a beer, catch up with friends, and watch some of the world's top golf pros face off? We're proud to continue our work with the FedEx St. Jude Classic, and this year we supported the tournament on just... View Article

Agency News News

inferno Wins 21 Hermes Creative Awards

MEMPHIS, Tenn., June 8, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, collected 21 Hermes Creative Awards in the 2015 competition, including five Platinum Awards, 10 Gold Awards and six Honorable Mentions. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional... View Article

Agency News News

inferno Wins Two District 7 Silver ADDY Awards

MEMPHIS, Tenn., April 28, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, announced it received two Silver ADDYs in the American Advertising Federation (AAF) District 7 American Advertising Awards, including a Best of Award for Outstanding Copywriting. The District 7 region represents 21 affiliate advertising clubs and federations of the AAF... View Article

Agency News News

inferno Wins 15 ADDY Awards at AAF Memphis’ American Advertising Awards

Agency takes home Best of Video, 7 Gold and 7 Silver ADDYs. MEMPHIS, Tenn., March 11, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with Best of Video and collected 7 Gold and 7 Silver ADDYs at the American Advertising Federation (AAF) Memphis chapter’s 48th annual American Advertising Awards.... View Article

Work

Fat Toad Farm

Watch the owners of Fat Toad Farm explain how they chose FedEx to ship their goat's milk caramel throughout the country from their family farm in Vermont. Special thanks to Running Pony for helping us make this award-winning video. http://www.fattoadfarm.com WINNER Best of Video - AAF Memphis 2015 American Advertising Awards Gold Addy - AAF Memphis... View Article

Agency News News

inferno Honored by 2014 MarCom Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 9 MarCom Awards in the program’s 2014 competition. inferno’s winning work, including the award levels, categories and specific client projects, were: inferno’s winning work, including the award levels, categories and specific client projects were: Platinum Award – Web Video... View Article

Agency News News

inferno Receives Recognition from 2014 International Davey Awards

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 13 Davey Awards in the program’s 2014 competition. The Davey Awards is an international competition focused exclusively on honoring outstanding creative work from the best small firms worldwide, and this year’s competition received nearly 4,000 entries. inferno’s winning work,... View Article

Agency News News

inferno Receives Recognition from the American Advertising Federation

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, took home five Gold ADDY Awards and one Silver ADDY Award from the American Advertising Federation (AAF) Memphis Chapter’s 2014 ADDY Awards. Additionally, inferno was awarded with a Silver and Bronze ADDY Award from the American Advertising Federation of Northeast Arkansas for... View Article

Agency News News

inferno Recognized by 2013 MarCom Awards

MEMPHIS, Tenn.  –  inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. inferno’s winning work, including the award levels, categories and specific client projects were: Platinum... View Article

Agency News News

inferno Work Garners Recognition from Local Competition

MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, today announced the agency received Silver ADDY Awards from the American Advertising Federation (AAF) Memphis Chapter. inferno was recognized for its self-promotional piece titled “Thinking Cup,” which was delivered to agency clients as holiday gifts. Michael Overton, Agency Partner and Creative Director, also... View Article