Celebrating 20 Years of infernoCelebrating 20 Years of inferno

2019 insights

Insight

Emerging Digital Marketing Trends for 2020

Celebrating inferno’s 20th anniversary, we’ve enjoyed looking back at some of the wonderful projects we’ve worked on. Moving into a new decade, we’re excited by the prospect of projects to come, especially those that allow us to flex our creative muscles and build dynamic collateral that aligns with 2020 digital marketing trends. This past year… View Article

Culture Insight

Improving Your Website’s Accessibility and Inclusive Design

When designing a website, people often focus on aesthetic and user experience – two of the most important factors. However, most companies design sites for what the everyday customer will want. They don’t always consider how functional their site is to those with disabilities. This exclusion can be a big deal from a customer and… View Article

Insight

How to Be an Approachable Expert: A Guide to “Thought Leadership”

“Thought leadership” may sound like business jargon. But authentic thought leadership is more than a buzzword. It helps you build your brand, inspire trust, and influence purchase decisions. People buy from companies, but they work with people. Thought leadership is designed to humanize your brand.  It helps you build a relationship in the digital age,… View Article

Insight

How to Identify Your Niche

When you set out to create a marketing strategy for any business, the first step is to understand who your potential customers are. What motivates them? What are their goals? Where does your business fit into their lives? What struggles are they facing? Say you wanted to promote a new fitness facility. “Sports” and “fitness”… View Article

Insight

3 Ways to Boost Your Event Efforts

Planning an event for your business can be overwhelming, but it’s a great way to engage your audience. There are many elements involved with event planning, including the promotion of it. Public relations is a vital component of any comprehensive event promotion strategy. A successful event often relies on the ability of PR to generate… View Article

Insight

Higher Education Marketing for Generation Z

While experts may disagree about when the next generation of college students begins (many place the cohort between the late 1990s and the early 2010s), they will probably all agree that Generation Z is reshaping how we approach higher education marketing. There’s no room for bland, impersonal marketing. Young prospective students in 2019 grew up… View Article

Insight

Why Nonprofits Should Invest in Public Relations

Like any organization, nonprofits are looking to increase their overall brand awareness and reach their target audience. Though it can be challenging to allocate funding when operating on a tight budget, investing in even the smallest amount of public relations (PR) can go a long way in increasing a nonprofit’s awareness, gaining supporters and advancing… View Article

Insight

7 Tips to Maximize Your Social Media Efforts

It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting task, but by implementing the… View Article

Insight

The Critics Had It Wrong: Print Advertising Isn’t Dead

Once upon a time, print advertising was the only option for businesses looking to sell their services. Now, B2B marketers can build multi-channel strategies that employ any number of mediums, from billboards and radio spots to augmented reality and voice assistants. With so many options, it can be easy to overlook print advertising – but... View Article

Insight

The Devil is in the Details: How Micro-Interactions Can Make or Break UX Design

Micro-interactions don’t get enough credit. No, it’s not that there aren’t thousands of articles extolling the virtues of micro-interactions (currently Google returns more than 320,000 results for the term). Rather, the sad truth is that while these tiny moments can mean the difference between a design that surprises and delights the user – or one… View Article

Insight

3 Tips for Perfecting Your Email Marketing Strategy

Most of us have signed up to receive emails from our favorite brands – whether it’s in hopes of scoring a discount or being the first to know when a pair of sneakers comes back in stock. We also know firsthand what it feels like to receive an email from a brand we did not… View Article

Insight

The Value of Nofollow Links

We have talked in the past about link building and how important it is to your overall search engine optimization (SEO) strategy. What we didn’t tell you is that not all inbound links are created equal. But that’s okay. All inbound links may not be equal, but they do have value. Link building is unquestionably… View Article

Insight

Recipe for Success: 3 Critical Ingredients to Build the Right Agency Culture

When you think about how much time we spend at our desks, it’s no surprise that company or agency culture is top-of-mind for employees and businesses alike. Based on numbers from Deloitte, 94 percent of executives and 88 percent of employees believe a distinct workplace culture is important to business success. We see this in… View Article

Insight

7 Methods to Target People on Their Mobile Devices

According to eMarketer, the average American adult spent more than three hours a day on their mobile device in 2018. At that rate, cellphone screen time is set to surpass that of television this year. What does this mean for marketers? It means more of your digital and organic advertising efforts should be focused on... View Article

Insight

4 Reasons Why You Need an Ephemeral Content Strategy

Every year brings innovative, new opportunities to share your business story. Marketers promoting big brands and small businesses alike are always looking for the next big trend – the newest, hottest content strategy to reach and engage with their target audience. For 2019, one of the trends that digital marketers absolutely cannot ignore is ephemeral... View Article

Insight

An Introduction to Trade Show Digital Marketing Support

Marketing at trade shows and conferences can be a fantastic way to increase awareness of your product, service, or company. Industry-specific events bring together a captive audience particularly inclined to find your business and message relevant to their needs, which is why 73 percent of B2B marketers say events are better than other tactics for… View Article

Insight

Best Practices for Form Design that Converts

Form design might not sound sexy. It certainly isn’t the first thing clients focus on when they hire an agency to design a new webpage. Often, when people create a new website or lead generation page, their main concerns are writing copy that converts or designing a look and feel that attracts their target market.... View Article

Insight

Mobile Advertising: The Key to High-Quality Leads Online

When you think about mobile advertising, what comes to mind? For many people, it’s those pesky banner ads that pop up, fill your screen, and generate accidental clicks. But the reality is that mobile advertising is much more sophisticated. As marketers, we are always looking for new, less invasive mobile ads that generate high-quality leads.... View Article

Insight

5 Digital Marketing Trends to Inform Your New Year’s Resolutions

With the dawn of every new year comes a new list of resolutions – commitments to be better and do more in the next 12 months. We make promises to eat healthier, call home more, be kinder, or maybe just to step back and enjoy ourselves every once in a while. This year, we decided... View Article