Work August 14, 2018

Staffline Brand Refresh

 

Staffline asked inferno to help them with a brand refresh and website update that would solidify their position as the market leader in rapidly deploying workers who are fully compliant.
Background
Staffline is an employee recruitment, training, and placement service targeting the light industrial and warehousing market. A best-in-class provider, Staffline does not simply offer temporary workers, it evaluates employees’ productivity, offers detailed reporting, and gives employers the opportunity to develop the best quality workforce available. They promise eligibility compliance with every employee deployed, and back it up with a $25,000 guarantee.
Results
We modernized the logo with a bold new typeface and updated primary colors. We incorporated a checkmark to reflect Staffline’s commitment to protecting employers’ reputations through guaranteed employee eligibility compliance. A new tagline was created to reflect the brand promises – “Reputation. Reliability. Guaranteed.”
To reinforce the new brand image, a reimagined approach was developed for the website with the end user as the focus. New site architecture was designed to enhance the user experience and to streamline access to Staffline services. The result is a site that is easier for both employers and employees to use.
The bottom line – a best-in-class solution that checks all the right boxes.
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