Culture May 1, 2013

Seeds of Change Bear Fruit for Family Center


The mission of the Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. inferno’s partnership with the Center is longstanding and multifaceted.

inferno Partner Dan O’Brien has served as president of the Center’s Board of Directors since 2011.  By extension, many inferno employees are involved in projects on the Center’s behalf. These projects have included designing, copywriting and overseeing production of The Exchange Club Family Center Annual Report and developing the invitation for the Annual Hands of Hope Auction Party, the Center’s largest fundraiser.

The theme of this year’s auction party invitation was “Seeds of Change.” In addition to original illustration, the invitation included floral shapes cut out of paper imbedded with viable seeds.  Planted in a pot or flowerbed, the paper could actually sprout flowers.

The inferno public relations team also spread the word by writing news and calendar releases about the upcoming event and distributing them to media outlets and bloggers.

Interest blossomed with more than 600 people attending the event. Dan provided the opening remarks and was honored to introduce the evening’s featured speaker, the Honorable Mayor AC Wharton. Several inferno employees and friends supported the cause by sponsoring tables and bidding on auction items.

The inferno public relations team also coordinated media coverage at the event.

The Hands of Hope Auction Party featured more than 250 auction items and raised $137,000 to support the Center’s various programs.