Celebrating 20 Years of infernoCelebrating 20 Years of inferno

 

Work March 31, 2017

See the World in Style with Eclectic Eye

 

Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way.

For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an online presence that’s as engaging as any storefront or home office.

Last year, the Eclectic Eye team asked us to translate their brand into the digital sphere by replacing their bare bones splash page with a new WordPress site that expanded on their existing blog and allowed us to create content highlighting their optometry services.

The redesign gave us an opportunity to create a more user-friendly experience, as well as a chance to tell a broader story about part of Eclectic Eye’s mission – to support creativity in the Memphis community. We were able to let Eclectic Eye’s passion for creativity and craftsmanship to take center stage in the site’s look and feel.

We used full-bleed photography in a responsive site design, giving the site a fresh look that works on all browsers and devices. To incorporate the unique look and feel we’ve established, we chose imagery that juxtaposes the handcrafted, fashion-forward frames with artwork from featured gallery shows.

Take a look at the Eclectic Eye website and see how we’ve helped them bring creativity and style into their online presence.