Work July 28, 2020

Ring Container Technologies Wins with SmartCAN®


Ring Container Technologies introduces the latest packaging innovation, which disrupts the industry once again.

SmartCAN, the modern alternative to the classic canister, is unlike traditional multi-material composite canisters. SmartCAN uses just one material: 100% recyclable PET. To announce the new canister design and educate consumers about the sustainability and efficiency gains SmartCAN offers, we worked with our client to launch an engaging and informative landing page.

In conjunction with the landing page launch, our team executed a compelling animated video and a comprehensive social media and PR campaign that resulted in media coverage in industry publications from New York to Amsterdam.

The simplistic design elements, paired with direct and informative copy, deliver a winning user experience for Ring customers.

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