Work October 27, 2014

Rebranded Jack Binion’s Steak Gets Prime Exposure with Taste & Tell


After a $10 million renovation that included rebranding Jack Binion’s Steak, Horseshoe Tunica wanted the restaurant’s grand opening to go off without a hitch. To generate positive buzz in advance of the July 16 opening, inferno organized a private Taste & Tell. The exclusive, invitation-only event attracted more than 25 influential food bloggers, writers, and critics.

Public Relations Manager Beth Wilson and her team created and distributed invitations, collected RSVPs, directed attendees to the appropriate area, and coordinated interviews with key executives. PR Account Coordinator and in-agency photographer Isabelle Blais captured the excitement with photos.

The team also urged attendees to use event hashtags, as the purpose was to taste…and tell: #JackBinionsSteak, #HorseshoeVIP and #HorseshoeRocks.

While the event is still generating exposure, early results include the following blog posts with Mississippi Business Journal Blog, Memphis Flyer: Hungry Memphis, Tunica CVB Blog, Memphis Maverick, KP Fusion, and Storify.

So if you’re ready to dine like a high roller, check out Jack Binion’s Steak inside Horseshoe Tunica.