Philanthropy is a Dish Best Served Cold.

In the past month, the ALS Ice Bucket Challenge has taken the Internet by storm. Everyone is getting involved to help strikeout ALS (AKA Lou Gehrig’s Disease), from celebrities to fictional characters. So how does it work?

The rules:

1. Get challenged.
2. You must accept the challenge by filming yourself pouring a bucket of ice water on your head OR you must donate $100 to the ALS Association.
3. However, even if you accept the challenge, you must donate any dollar amount less than $100. You can donate here.
4. Challenge as many people as you want because it’s for a great cause.

At inferno, we’re fueled by philanthropy, and we’re always up for making fools out of ourselves for a good cause. So when our fellow agency, Oden, challenged us, we didn’t freeze in our tracks, we froze on our heads. And we donated, too. Watch our chilling video below.