In the past month, the ALS Ice Bucket Challenge has taken the Internet by storm. Everyone is getting involved to help strikeout ALS (AKA Lou Gehrig’s Disease), from celebrities to fictional characters. So how does it work?
At inferno, we’re fueled by philanthropy, and we’re always up for making fools out of ourselves for a good cause. So when our fellow agency, Oden, challenged us, we didn’t freeze in our tracks, we froze on our heads. And we donated, too. Watch our chilling video below.