Paragon Bank is rooted in — and rooting for — Memphis, especially its businesses. When inferno proposed sponsoring a Memphis economic research study to help local businesses plan for the future, the folks at Paragon were all in. Our teams sprang into action, coordinating the study with Sparks Bureau of Business and Economic Research, the largest research and public service division of the Fogelman College of Business and Economics at the University of Memphis. Survey questions enabled comparisons with national data. Our PR team helped organize the 1st annual OUTLOOK 2018 Paragon Economic Summit where the results were revealed to business leaders and the media. Creative print and online ads invited people to RSVP for the event and sign up for the report. Presentation attendance exceeded expectations and planning for a 2019 study is now underway. You can download a PDF of the 26-page report we designed at https://bankparagon.com/study/.