Paragon Bank

Outlook 2021 Memphis Economic Summit Microsite

Paragon Bank is a neighborhood bank that has built its reputation on being, well, neighborly. Sharing the latest insights about the state of the local economy is just one of the many ways that Paragon invests in the community.

The Memphis Economic Summit gives local business owners a peek into the hearts and minds of local consumers. A virtual event this year, the summit features top experts on the Memphis economy, including the author of the Memphis Economic Study, John Gnuschke, Ph.D.

For 2021, our strategy focused on a digital first campaign supporting a dedicated website. Designed around two goals, the site drives registrations to the virtual summit and provides access to the new consumer confidence study.

Email, social, and digital ad campaigns ran to build momentum and drive registrations for the virtual event.