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March 2020 brought on many changes for everyone, and the inferno team was no exception. Like the rest of the world, we were figuring out what it looked like to work remotely and how to continue to help our clients communicate during a global crisis. But one thing didn’t change: our commitment to powerful communication.... View Article
Paragon is a different kind of bank, rooted in – and rooting for – the Memphis community. Bankers at Paragon believe that small and mid-size businesses deserve a local financial partner who cares about their success. The Outlook Memphis Economic Study is just one example of how Paragon Bank supports the local business community. For... View Article
We are excited to announce the hire of Amber Schleicher as Director of Digital Marketing. Schleicher reports to Dan O’Brien, agency partner and Director of Client Services. As Director of Digital Marketing, Schleicher is responsible for leading the digital marketing team, developing and implementing campaigns across a full array of digital channels, and coordinating with... View Article
Hope House staff work tirelessly to improve the quality of life for individuals and families affected by HIV and poverty every day. For children and families, Hope House provides a safe space for early childhood education and play therapy in a stigma-free environment. Adults living with HIV and their families can access a wide variety... View Article
Even before quarantines and lockdowns fundamentally changed how we interact with brands, Tradewind Group was looking for more opportunities to connect with both existing and potential customers. Experts in market research and strategic sourcing for the consumer packaged goods (CPG) industry, the Tradewind Group team is used to working behind the scenes. Collecting and analyzing... View Article
It’s safe to say that no one saw 2020 coming. When the pandemic struck, the entire world was taken by surprise. Sudden mandatory quarantines left people, businesses, and communities worldwide scrambling. One thing that the pandemic made clear, however, is the importance of research. The world needed researchers working on a cure for COVID —... View Article
inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Sophie Tsagronis as public relations coordinator. Tsagronis reports to Aisling Mäki, senior public relations account executive. As PR coordinator, Tsagronis supports the public relations team by creating press releases and announcements, expanding media lists, managing and monitoring daily coverage, and assisting in… View Article
When it comes to keeping people safe and facilities secure, Incyte Intelligent Security is looking forward. Their AI technology allows existing security systems to become proactive, enhancing monitoring through facial recognition, 24/7 AI monitoring, and real-time alerts. The company provides unique security insights for businesses, schools, retirement communities, and religious organizations. But creating a brand... View Article
Navigating the unexpected is always a key component of event planning, but the COVID-19 pandemic presented an unprecedented challenge for FedExFamilyHouse. Concerns over attendee safety meant the nonprofit had to cancel its annual in-person gala and transition to a virtual event. Since the gala is the organization’s largest annual fundraiser, FedExFamilyHouse needed an experience that... View Article
The internal design of your office space can make or break the experience of customers and employees alike. Your business should have a space that is not only inviting, but that also reinforces the core values and mission of your brand. For Transnetyx, it’s important for their employees to see the impact their services have... View Article
We are honored to have won awards for our creative work, including six Communicator Awards and four Telly Awards. “In every project we take on, we strive to produce work that not only makes our clients stand out, but also has a lasting impact,” said Michael Overton, agency partner and chief creative officer. “The work... View Article
Ring Container Technologies introduces the latest packaging innovation, which disrupts the industry once again. SmartCAN, the modern alternative to the classic canister, is unlike traditional multi-material composite canisters. SmartCAN uses just one material: 100% recyclable PET. To announce the new canister design and educate consumers about the sustainability and efficiency gains SmartCAN offers, we worked... View Article
We are excited to announce that Greg Miller has been promoted to Creative Director of Video. Greg reports to Michael Overton, agency partner and chief creative officer. “Greg has been a tremendous asset to our team for 17 years, and he continues to elevate the agency’s video capabilities,” said Overton. “His expertise and creative vision... View Article
inferno, a full-service advertising, public relations, design and digital marketing firm, has been accepted into the Forbes Agency Council, an invitation-only community for owners and executives of successful public relations, media strategy, creative and advertising agencies. "We look forward to sharing the strategic insights inferno has to offer into branding, positioning and additional areas,” said... View Article
We received several awards for our creative work in 2019, including two gold and four silver, at the 53rd annual ADDY Awards. "We are honored to receive recognition for this work, especially that created to celebrate 20 years of dedication to the success of our clients,” said Michael Overton, agency partner and chief creative officer.... View Article
BRANDINGWhere There's a WillStart from scratch with a great client. Brand name, brand design, brand personality, brand voice. An engagingly direct and informative web page with a simple contact form. An animated introductory brand video to explain it all. Translate to social media accounts. Launch. mywillsatwork.com We're ready to help you launch your next great... View Article
New hire brings more than 16 years of communications experience to full-service agency inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Aisling Mäki as senior public relations account executive. Mäki reports to Dan O’Brien, agency partner and director of client services. “Aisling is a great addition to the PR department,”… View Article
Having successfully refreshed the brand positioning and identity for Staffline, our next challenge was to extend the reboot across every single touch point. Most recently, this included a billboard targeting employers in Memphis. With any billboard you only have a few seconds to make your message stick. Bold primary colors help draw the eye… View Article
BLDG Memphis recently celebrated 20 years of working to advance the development of healthy, vibrant, attractive and economically sustainable neighborhoods throughout the Memphis region. To recognize the people, partners and programs that have made BLDG Memphis’ work possible, inferno launched a social media campaign to share how the nonprofit invests in communities throughout the… View Article
In 2019, inferno received several awards for its creative work, including seven Davey Awards and 10 MarCom Awards. "These awards demonstrate our commitment to creating results-driven solutions for the intricate design and marketing challenges that our clients face every day,” said Michael Overton, agency partner and chief creative officer. “From branding and graphics to video... View Article
Sharing some love for account service The creative department shows their appreciation for the account team all year long Here's a look back at a project enjoyed since January of 2019. A 12-month desktop calendar illustrated by the very talented designers in our own creative department. Each month a tribute to the support our creatives... View Article
inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Eric Taylor as account executive and Taylor McPherson as public relations coordinator. Taylor reports to Colleen Radish, agency partner, and McPherson reports to Beth Wilson, director of public relations. “We are pleased to add Eric and Taylor to our accomplished team,” said… View Article
International Paper Global Cellulose Fibers (IPGCF) is one of the world’s leading providers of pulp. Manufacturers use IPGCF pulp for a variety of consumer goods that people depend on every day. These products include diapers, tissue, and other personal hygiene products. Recently, inferno helped with a brand refresh and web design. Our goal was to... View Article
All it takes is a quick Google search to see that the world of human resources is heavily saturated with articles, insights and information. With HR answers at employers’ fingertips, how does an employer solutions company stand out among the rest? The answer is simple: effective content marketing. Adams Keegan takes a unique people-plus-technology approach... View Article
inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Alex Breeding as account executive and Kimberly McManis as public relations account executive. Breeding reports to Colleen Radish, agency partner, and McManis reports to Beth Wilson, director of public relations. “We are thrilled to add Alex and Kimberly to our growing, skilled… View Article
inferno, a full-service advertising, public relations, design and digital marketing firm, today announced its 20th anniversary, celebrating two decades of continuous growth. The agency, established in 1999, is led by its original founders, Dan O’Brien, Michael Overton and Tim Sellers, as well as Colleen Radish, who was announced as partner earlier this year. “As a... View Article
20 Years/20 Legendary Moments To celebrate our first two decades we took a look back at stories from our first twenty years. This September we celebrated the start of our twentieth year in business. And what better way than an office party at the fabulous Ernestine & Hazel's. To get everyone in the mood, we... View Article
inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Linda Corti to creative director, Derrick Alston to associate creative director and Jesse Wilcox to account executive. Corti and Alston report to Michael Overton, agency partner and chief creative officer, and Wilcox reports to Liza Routh, account supervisor. “With almost 20 years… View Article
In honor of Memphis’s 200th anniversary, Volunteer Odyssey launched a yearlong initiative to promote a lasting culture of volunteerism in the Greater Memphis Area. When the National Civil Rights Museum issued the call-to-action, “Where do we go from here?” Volunteer Odyssey answered with the Year to Volunteer initiative, which sought to: • Engage 10,000 volunteers…. View Article
inferno received several awards for its creative work in 2018, including four Communicator Awards and nine Telly Awards. “These awards recognize our dedication to creatively solving the complex design and marketing challenges that our clients face every day,” said Michael Overton, agency partner and chief creative officer. “From branding to graphics to video, we approach… View Article
When we started working with Eclectic Eye in 2004, we wanted their brand to be inspired by what they do. We created a logo design that incorporates a visual representation of an eye, as well as the letter “e” to represent their name. It was important to choose a typeface that was light, clean and... View Article
inferno has promoted Liza Routh to account supervisor, Caitlin Berry to senior PR account executive, and Beverly Hendrichovsky to office manager. The agency also hired Bri Kraus as PR content producer. Routh reports to Colleen Radish, agency partner; Berry and Kraus report to Beth Wilson, director of public relations; and Hendrichovsky reports to Tim Sellers,... View Article
For the past five years, inferno has worked with FedExFamilyHouse to get donors excited about their annual gala. Serving as the pro bono agency for the FedExFamilyHouse Gala gives the creative team a fun project to work on and helps us make a meaningful difference in the Memphis community. Last year, our creative team dedicated... View Article
MEMPHIS, Tenn., April 23, 2019 – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Colleen Radish as agency partner. Radish joins partners Dan O’Brien, Michael Overton and Tim Sellers, who founded the agency in 1999. “Over the past 14 years, Colleen has grown to be a critical member of the… View Article
MEMPHIS, Tenn., March 28, 2019 – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Roc Johnson as director of digital services. Roc’s extensive background has been an excellent addition to our already robust digital team,” said Tim Sellers, agency partner. “We’re confident in his ability to lead this department, enabling... View Article
After its sister company's successful site redesign, Memphis Stone & Gravel Co. wanted to update their website to make it more user-friendly and bring it in line with its family of brands. First, the inferno team did a full audit of the existing website to look for opportunities to consolidate information and improve the site beyond... View Article
Paragon Bank is rooted in — and rooting for — Memphis, especially its businesses. When inferno proposed sponsoring a Memphis economic research study to help local businesses plan for the future, the folks at Paragon were all in. Our teams sprang into action, coordinating the study with Sparks Bureau of Business and Economic Research, the... View Article
https://live-creativeinferno.pantheonsite.io/wp-content/uploads/2019/02/ADK-0062-Rube-Goldberg-Animation.mp4 Our client Adams Keegan removes the administrative burdens that prevent an organization from being the best version of itself, so that employees can focus on the real drivers of success. Explaining that can be a mouthful. To convey this message visually, we used colors, icons, and design elements from the Adams Keegan website to... View Article
Centered in the heart of Midtown, just blocks from the Cooper-Young District and less than a mile from historic Overton Square, Christian Brothers University’s campus has a small-university environment, but students also enjoy all the benefits of a big city. Like many smaller colleges across the country facing new enrollment challenges, the Office of Admissions... View Article
MEMPHIS, Tenn., Jan. 24, 2019 – inferno, a full-service advertising, public relations, design and digital marketing firm, today announced that quality control manager Mickey Woodham has been named the 2019 Silver Medal Award recipient by the American Advertising Federation (AAF) Memphis chapter. “Mickey is dedicated not only to her craft, but also to the advertising... View Article
MEMPHIS, Tenn., December 20, 2018 – inferno, a full-service advertising, public relations, design and digital marketing firm, was awarded seven Davey Awards in the program’s 2018 competition. The Davey Awards recognize the best in web, design, video, advertising, mobile and social work from small agencies worldwide. "We are thrilled to be recognized by the Davey... View Article
Name: Kelly Wade Title: Account Executive Reports to: Liza Routh, Account Manager Job responsibilities: Kelly is an account executive working primarily with logistics, retail and nonprofit clients. She assists with the day-to-day management of client projects, as well as interacts with various agency departments, including creative, media, public relations, digital and production. If you could invite three… View Article
MEMPHIS, Tenn., December 4, 2018 – inferno, a full-service advertising, public relations, design and digital marketing firm, was presented with three awards during the Public Relations Society of America (PRSA) Memphis Chapter’s 25th Annual VOX Awards ceremony. “This program is one the agency looks forward to every year,” said public relations director Beth Wilson. “We... View Article
MEMPHIS, Tenn., November 6, 2018 – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Jennifer Johnson and Casey Kennedy to Art Directors. Johnson and Kennedy report to Linda Corti, Associate Creative Director. “With a thorough design process and the ability to produce high-quality work, Jennifer is a valuable asset to... View Article
Recently, our PR Director Beth Wilson, was honored at the Memphis Business Journal's 40 Under 40 Awards, for being one of Memphis' best and brightest young professionals. What makes you proud to be a Memphian? Memphis has been going through a restorative transformation over the past few years, and it has been thrilling to witness... View Article
Grace Medical Small World. Big Deal.BackgroundGrace Medical is an otology-driven company. Its narrow focus helps make a bigger difference. By specializing, Grace Medical is able to be a complete partner to otologists – leveraging the most experienced otology team in the market to support collaborative innovations and forge deeply productive clinical and business relationships. This... View Article
In the 2018 NFL Draft, University of Memphis wide receiver Anthony Miller was selected as the No. 51 overall pick for the Chicago Bears. It was a moment of pride for Anthony, his family, and his city — but the road to the NFL wasn’t an easy one.During his senior year, Anthony suffered a devastating... View Article
At the heart of every infernite is a love for two things: A good party and great creative. When we found out our resident bookworm and account service supervisor was expecting, our creative team immediately set to work planning a celebration for the newest addition to the inferno family. So, Radish Patch Publications was born.... View Article
Staffline asked inferno to help them with a brand refresh and website update that would solidify their position as the market leader in rapidly deploying workers who are fully compliant. BackgroundStaffline is an employee recruitment, training, and placement service targeting the light industrial and warehousing market. A best-in-class provider, Staffline does not simply offer temporary... View Article
Once upon a time, young Kelly Supernaw told her parents she was going to a friend's house...but instead, she and said friend went out on the lake with a bunch of guys. According to Kelly, one look at Danny Farley’s washboard abs and biceps, and the rest is history. Our own Wisconsin transplant, Kelly Supernaw,... View Article
Starting a restaurant from scratch is daunting. If you’re a seasoned contractor like Mac Hopper, constructing one with waterfalls, silo structures for kitchen and front of house, and a stage for live music is barely a challenge. In fact, he’s done something like that before. Hopper is the visionary and developer behind Memphis’ most popular... View Article
Name: Derikah Scott Title: Junior Art Director Reports to: Linda Corti, Associate Creative Director Job Responsibilities: Derikah uses her design skills to handle a multitude of tasks. She collaborates with copywriters, as well as the creative, account service and interactive teams, to concept and design projects that achieve clients’ goals in a visually effective way. Previous Work Experience: Derikah… View Article
In a twist on the adage, “Go big or go home,” inferno went big for the FedExFamilyHouse Gala to give families a home away from home when their child is staying at Le Bonheur Children's Hospital. Free accommodations and support services from FedExFamilyHouse allow out-of-town families to fully focus on their child’s needs during treatment.... View Article
MEMPHIS, Tenn., June 12, 2018 – inferno, a full-service advertising, marketing, design and public relations firm, has received several awards for its creative work in 2017, including 11 Communicator Awards and four Telly Awards. These are global competitions, so it’s extremely rewarding to receive this type of recognition,” said agency partner and creative director Michael… View Article
For nearly 80 years, Lehman-Roberts Co. has helped communities where they live and work to thrive. As leaders in the asphalt paving industry, the company prides itself on creating a family environment where employees love to work. Last year, they asked inferno to help them build a new website from the ground up. This meant... View Article
Name: Jesse Wilcox Title: Junior Account Executive Reports to: Liza Routh, Account Manager Job Responsibilities: Jesse is responsible for supporting the account service team with the day-to-day management of various client projects, as well as assisting in the development of communications plans and creative and strategic planning sessions. Previous Work Experience: Jesse graduated from the University of Arkansas, where… View Article
When it comes to paid social media advertising, "The question isn’t 'Should we?' but 'How much should we?'" That's advice from Beth Wilson, public relations manager for Inferno, a full-service advertising, marketing, design and public relations firm. "Businesses that are not engaging in social media advertising should be taking advantage of this tremendous tool," Wilson... View Article
Name: Alex Kenner Title: Account Executive Reports to: Liza Routh, Account Manager Job Responsibilities: Alex is responsible for the day-to-day management of client projects, as well as interaction with various agency departments, including creative, media, public relations, interactive and production. Previous Work Experience: Alex graduated from the University of Tennessee, Knoxville, where he received a bachelor’s degree in… View Article
inferno, a full-service advertising, marketing, design and public relations firm, has received several awards for its work in 2017, including one Mid-South Regional Emmy Award and three ADDY awards from the Memphis chapter of the American Advertising Federation. “We are incredibly proud of our team for their drive and commitment to produce meaningful creative work,”... View Article
Adams Keegan is a breed apart. It’s neither a pure payroll provider nor an SaaS provider. Instead, it’s a technologically-innovative and talent-rich company that’s continually improving the quality of employer administrative services. Its single-minded purpose is to remove the administrative burdens that prevent organizations from being the best version of themselves. Consequently, their clients’ employees... View Article
At Paragon, delivering outstanding customer experiences isn’t one thing – it’s the only thing. And a big part of the customer experience is now online. When it came time to update the Paragon web site, inferno did the only thing that made sense – consider the experience through the customer’s eyes. We reinvented the sitemap to streamline... View Article
Memphis has a lot to offer growing businesses – affordable land, low cost of living, financial incentives, an educated and motivated workforce, unsurpassed transportation and logistics infrastructure, world-class healthcare, wonderful weather, and a let’s-get-it-done attitude. It’s also home to some of the friendliest, smartest, most creative people on the planet. So what’s holding Memphis back?... View Article
Name: AJ Jackson Title: Human Resources Manager Reports to: Tim Sellers, Partner Job Responsibilities: As Director of Human Resources, AJ helps to guide and manage inferno’s establishment of a Human Resources department through implementing specific services, policies and programs. Previous Work Experience/Educational Background: AJ received her Bachelor’s degree in Business Administration and Management at… View Article
Last month, the inferno public relations team joined other industry professionals from across the Mid-South for the 2017 PRSA VOX Awards at the Memphis Botanic Garden. It’s an event the PR team looks forward to annually, as it is the perfect opportunity to showcase some of the amazing work they’ve done for our clients throughout... View Article
St. Mary’s Episcopal School desired a positioning that emphasized its incredibly unique approach to developing the potential of women from early childhood development all the way through high school graduation. We did just that – and in the process, developed a new look and feel for a story that’s more than 170 years in the... View Article
Welcoming, friendly, and fun. That’s what we think of Southwest Airlines, the airline that’s all heart. When inferno invited Jennifer Bridie, Senior Manager of Communications & Brand Identity at Southwest Airlines, to share her insights at the AAF Memphis June luncheon, she was totally on board. Jennifer piloted the audience through “How Southwest Leads with Their Hearts... View Article
For years, inferno has worked with The Exchange Club Family Center to help them speak up for victims of child abuse and domestic violence. We’ve helped design their annual report, produced their newsletter, and provided PR support to get the word out about their efforts in the Memphis community. When The Family Center decided to... View Article
People love stories. One of the best parts of utilizing video in your marketing is that you can give customers a solid emotional connection to your business. By telling your story through video, you’re putting a face to your service and helping customers discover where they fit into your story. And that’s exactly what we... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Lauren Berry as public relations account coordinator and Von Ralls as web developer. Berry reports to Beth Wilson, public relations manager, and Ralls reports to David Zachry, interactive manager. “Lauren’s journalism background makes her an excellent addition to our... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Garner Lesley as project coordinator and promoted Susan Waggoner to digital marketing and advertising specialist. Lesley reports to Colleen Radish, account supervisor and Waggoner reports to David Zachry, interactive manager. “We’re continuing to build our team to support the... View Article
Every year, inferno seeks opportunities to make a meaningful difference in the Memphis community as part of our Fuelanthropic initiative, and this year marks the third year in a row that we have served as the pro bono agency for the FedExFamilyHouse Gala. Last year, our concept “Celebrate the house you built” was a huge success –... View Article
When you’re in the business of manufacturing threshold products, lite kits, louvers, and glass for commercial wood and steel doors, you need to be creative to catch customers’ attention. That’s why National Guard Products chose inferno to help promote the launch of their new continuous hinge offering. National Guard Products wanted a print ad that... View Article
Eclectic Eye is more than an eyewear retailer. With fashionable frames and first rate optometry services, they help Memphis see style in a whole new way. For years, we have used a combination of advertising, signage, and PR support to keep all eyes on them – but in an increasingly digital world, businesses need an... View Article
As armchair critics and movie buffs were still gearing up for the culmination of the 2017 awards season, the Memphis chapter of the American Advertising Federation held its own competition to recognize creative excellence. Every year, AAF Memphis puts out a call for entries to local creative professionals to enter their most inventive, inspiring, and ingenious work... View Article
Each year, as part of our Fuelanthropic efforts to give back to the Memphis community, inferno gets to work with local nonprofits to promote their services. We’ve partnered with the Exchange Club Family Center in the past — crafting their annual report, promoting their services, and creating invitations for the annual Hands of Hope Auction... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Caitlin Berry to public relations account executive, and has appointed Natalie Clynes as public relations project coordinator. Berry and Clynes report to Beth Wilson, public relations manager. “Caitlin is a tremendous asset to the PR team and the agency... View Article
While big banks focus on share price and dividends, Paragon Bank’s most important metrics are smiles and handshakes. Happy employees, delighted personal banking customers, and thriving business customers are proof that they’re doing things right. Paragon is committed to exceptional customer service, and they treat customers like neighbors — which means knowing their customers’ names... View Article
In the midst of the most polarizing presidential election in recent memory, the inferno PR team saw an opportunity to leverage our client’s expertise in labor and employment law. We were able to help secure coverage for the attorneys of Fisher Phillips Memphis both leading up to and following the election by focusing on three... View Article
Every holiday season, the FedEx St. Jude Classic offers Holiday Gift Packages to break up the winter doldrums and make the season bright. These Holiday Hole-in-One packages make the perfect present for any golf-lover. Two different packages are available: the Player Package and the Fan Package. Both packages include tournament branded gear, as well as... View Article
In 2000, the future founders of Transnetyx, Bob Bean and Tim Hodge, asked a really good question, “Why can’t we automate genotyping?” Four years later, Transnetyx was born by launching the world’s first fully automated genotyping system. Fast forward to 2016 and Transnetyx has genotyped more than 10 million samples in 24 or 72 hours... View Article
Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Jennifer Johnson as art director, Josh Sigler as project coordinator and Kristin Wescott as account executive. Johnson reports to Linda Corti, associate creative director, Sigler reports to Ryan Knoll, account manager and Wescott reports to Colleen Radish, account supervisor.... View Article
How do you relocate employees and maintain their productivity? For relocation companies, that’s a complex puzzle with many pieces. It could include selling a home and finding a new one, adjusting to a new culture, learning a new language, moving possessions, securing visas and work permits, coordinating travel, settling kids in a new school, and... View Article
Great dining is about more than a solid recipe. It’s about sharing an experience. A warm bowl of pasta, garlic and spices rising to meet you. A glass of wine, hitting just the right note as you take that first sip. Family and friends sitting across from you — talking, laughing, creating memories. That’s what... View Article
Lehman-Roberts Co. inferno Maps "The Road Ahead"Lehman-Roberts Co. (LRC) and Memphis Stone & Gravel Co. (MSG) have spent a combined 183 years producing construction materials and assisting in building local infrastructure in the Greater Memphis Area. Together, more than 305 employees are spread across 15 locations in Memphis, West Tennessee and North Mississippi. With employees... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has promoted Brandon Davis to senior copywriter. He reports to Michael Overton, agency partner and creative director. “For the past three years, Brandon has been an outstanding member of our creative team,” said Overton. “He goes above and beyond for our... View Article
In June of this year, the inferno public relations, account service, and creative teams partnered with Campbell Clinic Orthopaedics to promote and execute its first-ever Total Joint Replacement Seminar. The inferno PR team worked with The Great Hall and Conference Center to coordinate all event logistics, including room space, tables and chairs, A/V equipment, and more. Additionally, inferno developed informative... View Article
This year, we kicked up our feet, poured a glass of sweet tea, and tapped into our Southern roots to create an effective campaign for the FedEx St. Jude Classic. The tournament’s signature “Hush Y’all” signs have been a fixture of the event for years. They’re the perfect mix of Southern hospitality, attitude, and a... View Article
Summer is nearly upon us and brings with it plenty of fun, sun, and fruity drinks. While Memphis in May is a favorite among locals and visitors alike, June is when the real action takes place. And by action, we mean Memphis’ very own PGA TOUR event, the FedEx St. Jude Classic. For the fourth... View Article
Being loved, feeling safe, sleeping peacefully, playing joyfully — these are the fundamentals of a healthy childhood. The mission of The Exchange Club Family Center is to help more children experience these fundamentals by interrupting the cycle of abuse and neglect in our community. The Center’s 2015 Annual Report, created by inferno, celebrates happy childhoods... View Article
Brands need to make an impact to thrive. And no one knows that better than our client, Signet. For more than 40 years, Signet has been creating promotional products to help businesses get noticed. And though they’ve constantly focused on offering creative promotional solutions, they felt their own brand needed an update. That’s when they... View Article
Here at inferno, we believe in the the motto you make a living by what you do, but you make a life by what you give. It’s the driving force behind our Fuelanthropic initiative to give back to the Memphis community. As part of this initiative, inferno served as the pro bono agency for the... View Article
Last year, FedEx approached inferno to assist in redesigning the FedEx Small Business Center. FedEx has spent decades gathering helpful tips and tools for small business owners. This collection of articles and videos reinforced their commitment to small businesses. But at a certain point, the wealth of information had outgrown their site structure. So FedEx turned to us to... View Article
Here at inferno, we are proud to work with the Exchange Club Family Center as part of our Fuelanthropic initiative to give back to the Memphis community. When they asked us to help create promotional materials for their annual fundraising gala, we were happy to lend a hand. This year, the Exchange Club Family Center... View Article
When you look good, you feel good. At Eclectic Eye, a local eyewear and optometry store, it’s easy to find a pair of frames that make you look good. There’s a little something for everyone. Every year, Eclectic Eye’s Annual Sale includes discounts anywhere from 10-75% off designer eyewear, and each year they task inferno... View Article
This past weekend, the Memphis chapter of the American Advertising Federation held its 49th annual American Advertising Awards competition for creative excellence. Creative directors from Chicago, Austin, and Santa Monica judged this year’s 724 entries, and they were so impressed by the quality of work submitted that they created an additional three “Best of” awards... View Article
This post unveils the 2016 Birthday Card for Paragon Bank customers. If you bank with Paragon and weren’t born in January or February, you may want to avert your eyes. We’d hate to ruin the surprise. If you don’t have relationship with Paragon Bank, you may want to reconsider. This friendly, community bank doesn’t take the lazy... View Article
Emory Healthcare, recently asked us to create a microsite promoting their cancer center. Winship Cancer Institute of Emory University works tirelessly to provide excellent care to prevent, treat, and cure cancer. For the microsite, Emory wanted to focus on the individual stories of cancer survivors to demonstrate their commitment to patients. In building this microsite,... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Lane Cross as account executive, Samantha Haines as account coordinator and has promoted Anna Yarbro to account executive. Cross and Yarbro report to Ryan Knoll, account manager, while Haines reports to Liza Routh, account manager. “I’m excited by the... View Article
At inferno, one of our core values is to care passionately. We do this by caring for each other, our clients and our community, and we’re lucky to have clients that share this same value. inferno client Eclectic Eye, values the community and gives back in various way throughout the year to enhance Memphis. One way... View Article
The holidays are the perfect time to show appreciation for those you care about. And for us, that's our clients — so we create personalized tumblers for them every year as a "thank you" for working with us. This year's tumbler included a survival guide based on lessons learned from some of our favorite holiday movies. The... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, public relations, design and digital marketing firm, has appointed Caitlin Berry and Susan Waggoner as public relations account coordinators. Previously, Waggoner served as an intern on inferno’s public relations team. Berry and Waggoner report to Beth Wilson, public relations manager. “Susan has been an excellent addition to the... View Article
inferno is honored to have been recognized as one of The Commercial Appeal Top Workplaces 2015. In the small business category, inferno was listed as the runner-up and received a special merit award for leadership. The Top Workplaces recognizes companies that have a great workplace, and is based on the belief that the most successful companies are the... View Article
Every holiday season, FedEx St. Jude Classic Holiday Gift Packages make perfect presents for any golf-lover. Simply choose between the Player Package and the Fan Package, both of which include tournament branded gear as well as two tickets to the tournament and a coveted parking pass. Our digital campaign promoting this year’s packages features... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has appointed Kimbrough Taylor as digital marketing specialist and Tarryn Sanchez as account executive. Taylor reports to Beth Wilson, public relations manager, and Sanchez reports to Liza Routh, account manager. “We are thrilled to have Kimbrough and Tarryn join the inferno team,”... View Article
MEMPHIS, Tenn., December 7, 2015 – inferno, a full-service advertising, public relations, design and digital marketing firm, was awarded seven Davey Awards in the program’s 2015 competition. The Davey Awards recognize the best in web, design, video, advertising, mobile and social work from small agencies worldwide. “It’s an honor for our work to be recognized… View Article
Local eyewear and optometry boutique Eclectic Eye has a little something for everyone -- and their latest trunk show highlighted two brands that couldn't be more different. To support the event, we created materials that would show the variety of styles available at the trunk show. Contrasting the dreamy, whimsical Parisian frames by Francis Klein with... View Article
In honor of Veteran’s Day, our friends at United Housing, Inc. (UHI) held a Veteran Home Giveaway, and it was our job to get the word out. We informed print and broadcast media and encouraged them to cover the heartwarming event that would result in four Shelby County veterans becoming first-time homeowners. We also provided... View Article
MEMPHIS, Tenn., Nov. 9, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with two Gold VOX Awards by the Memphis Chapter of the Public Relations Society of America at the organization’s annual gala. This year’s event took place on October 22 at Minglewood Dance Studio. “This competition continuously showcases… View Article
There's nothing like laying in your own bed — especially after surgery. Campbell Clinic now offers same-day joint replacement surgery for patients, and they asked inferno to help patients feel at home with the service. Our integrated campaign of TV, radio, print, and digital shows patients that they can recover from total joint replacement surgery with all... View Article
Our friends at Hope House recently asked us to help them prepare for their Founder’s Day Luncheon — and our team was eager to step up in any way we could. We went all in on the event, providing help on three fronts: Spreading the word Because of what we do, creating an invitation and assisting with PR... View Article
___________________.">This year marked the 40th year of the FedEx Cares United Way Campaign. That’s a span of four decades in which FedEx and United Way have teamed up to fill in the blanks of the communities they serve, focusing on areas such as education, income, and health. At inferno, we saw an opportunity to create a... View Article
inferno client Campbell Clinic has led the field of orthopaedics since its founding in 1909. More than a century later, that hasn’t changed. The 2015 addition of their Spine Center in Cordova, TN now provides a distinct destination for the growing population of patients suffering from arm, back, leg, and neck pain associated with spine... View Article
Brandon Davis, Copywriter inferno was recently named as a finalist in the Memphis Business Journal’s 2015 Best Places to Work competition. For this blog post, I wanted to take the opportunity to break our normal format and give some first-hand insight into why inferno truly deserves this recognition. I won’t say I’m unbiased (you’re on... View Article
inferno client Central Defense Security turned 10 this year. It’s kind of a big deal. And when things are kind of a big deal, we make special logos. We brought the idea, “A Decade of Defense,” front and center, while maintaining the color palette and individual design elements from the original logo. Our PR team... View Article
In honor of its 100th anniversary, New York City’s iconic eyewear institution MOSCOT launched a celebratory, cross-country road trip. The plan was to drive a smart edition MOSCOT convertible from New York to San Diego, stopping at seven locations for special trunk shows that would include a sneak peek at the brand’s Fall 2015 Originals... View Article
Biodesix, Inc., is a molecular diagnostics company that discovers and commercializes blood-based diagnostic tests to improve outcomes for patients with cancer. In its 10 year history, the company has experienced tremendous growth, which led to its inclusion in this year's Inc. 500 list. The annually published Inc. list ranks privately-held businesses in the United States... View Article
When your firm’s URL is laborlawyers.com, you want to be the go-to for labor issues. That’s why national labor and employment law firm Fisher & Phillips LLP retained inferno to provide PR support to its Memphis practice. When news came out of the U.S. Supreme Court's forthcoming ruling on same-sex marriage, inferno PR saw it as... View Article
Each year, FedEx supports entrepreneurs across the country by awarding them small business grants. FedEx and inferno had the opportunity to sit down with one of this year's winners, Paleo Treats, and create a video that tells their business story. Take a look at how this growing company markets and distributes its line of delicious snacks for the Paleo... View Article
Memphis, Tenn. - inferno, a full-service advertising, marketing, design and public relations firm, has appointed Nicole Hinson as an Account Executive and Jesse Lorencz as an Art Director. Hinson reports to Colleen Radish, Account Supervisor, while Lorencz reports to Linda Corti, Associate Creative Director. “We are thrilled to have Nicole and Jesse join inferno,” said... View Article
Everyone knows that prescription medications can help them treat illness and disease. Many of them don't know, however, that their DNA can keep those medications from being effective. Harmonyx Diagnostics tests patient DNA to help people determine which medications work best for them. But before Harmonyx could provide this key service, they needed to build... View Article
MEMPHIS, Tenn., June 1, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 17 Communicator Awards in the 21st annual competition. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. More than 6,000 entries are submitted every year from companies and agencies... View Article
Pro-bono efforts mean a lot to inferno, and we often create some of our favorite work for important causes that are close to home. The recent Campbell Scotch Whiskey Tour benefitting the Campbell Foundation and Footprints in Motion was no exception. The annual auction party raises awareness and funds to promote orthopaedic health and community... View Article
When Paragon Bank in Memphis opened its doors in 2005 to provide neighbor-to-neighbor-style banking, some people thought they were crazy. Four branch locations and 10 years later, Paragon Bank has collected dozens of accolades, including best bank, best employer and healthiest workplace. If you talk to Paragon team members, they’ll often say they’re most proud... View Article
MEMPHIS, Tenn., June 8, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, collected 21 Hermes Creative Awards in the 2015 competition, including five Platinum Awards, 10 Gold Awards and six Honorable Mentions. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional... View Article
MEMPHIS, Tenn., May 20, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with six Telly Awards in the 36th annual competition. The Telly Awards honor the finest film and video productions, web commercials, videos and films and outstanding local, regional and cable TV commercials and programs. In 2014, the... View Article
MEMPHIS, Tenn., April 28, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, announced it received two Silver ADDYs in the American Advertising Federation (AAF) District 7 American Advertising Awards, including a Best of Award for Outstanding Copywriting. The District 7 region represents 21 affiliate advertising clubs and federations of the AAF... View Article
Agency takes home Best of Video, 7 Gold and 7 Silver ADDYs. MEMPHIS, Tenn., March 11, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with Best of Video and collected 7 Gold and 7 Silver ADDYs at the American Advertising Federation (AAF) Memphis chapter’s 48th annual American Advertising Awards.... View Article
MEMPHIS, Tenn., March 5, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with eight AVA Digital Awards from the program’s 2015 competition. The AVA Digital Awards is an international competition administered and judged by the Association of Marketing and Communication Professionals (AMCP). Judges in this association are industry professionals... View Article
Watch the owners of Fat Toad Farm explain how they chose FedEx to ship their goat's milk caramel throughout the country from their family farm in Vermont. Special thanks to Running Pony for helping us make this award-winning video. http://www.fattoadfarm.com WINNER Best of Video - AAF Memphis 2015 American Advertising Awards Gold Addy - AAF Memphis... View Article
MEMPHIS, Tenn., February 4, 2015 – inferno, a full-service advertising, marketing, design and public relations firm, has promoted Colleen Radish to Account Supervisor and Ryan Knoll and Liza Routh to Account Managers. Radish and Knoll will report to Dan O’Brien, Agency Partner, while Routh will report to Radish. “With more than 20 years of combined... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 9 MarCom Awards in the program’s 2014 competition. inferno’s winning work, including the award levels, categories and specific client projects, were: inferno’s winning work, including the award levels, categories and specific client projects were: Platinum Award – Web Video... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, was awarded with 13 Davey Awards in the program’s 2014 competition. The Davey Awards is an international competition focused exclusively on honoring outstanding creative work from the best small firms worldwide, and this year’s competition received nearly 4,000 entries. inferno’s winning work,... View Article
We're pleased to announce the launch of the new website for Willow Anesthesia. To highlight their patient-centered anesthesia solutions, inferno developed an easy-to-navigate site that reflects the skill and care of the medical professionals at Willow Anesthesia. Congratulations to our friends at Willow Anesthesia on an improved web presence. With all of the hard work... View Article
After a $10 million renovation that included rebranding Jack Binion’s Steak, Horseshoe Tunica wanted the restaurant’s grand opening to go off without a hitch. To generate positive buzz in advance of the July 16 opening, inferno organized a private Taste & Tell. The exclusive, invitation-only event attracted more than 25 influential food bloggers, writers, and... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, has promoted Joe McLaughlin to Account Executive and appointed Alexis Stavropoulos as Account Coordinator. McLaughlin and Stavropoulos will report to Colleen Radish, Account Manager, and Dan O’Brien, Agency Partner. “Joe continues to provide excellent service to our clients,” said O’Brien. “He exemplifies... View Article
Historically, Memphis Fashion Weekend (MFW) has been the only event in the Memphis fashion world to showcase experienced and budding designers, stylists, models, and photographers. It also makes the city shine by hosting its parties in exciting and glamorous Memphis venues. In light of its success over the past three years, the event series is... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, has promoted Isabelle Blais to Public Relations Account Executive and appointed Kyle Monteverde as Public Relations Account Coordinator. Blais and Monteverde will report to Beth Wilson, Public Relations Manager, and Dan O’Brien, Agency Partner. “Isabelle continues to thrive within the PR team,”... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the promotion of Derrick Alston to Art Director, Brandon Davis to Copywriter and Amy Lind to Senior Art Director. Alston and Lind will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Partner at inferno, while... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, has announced the addition of Casey Kennedy as Associate Art Director. This appointment allows for further growth of the agency’s creative department. He will report to Linda Corti, Associate Creative Director, and Michael Overton, Creative Director and Agency Partner at inferno. “Casey’s... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, recently celebrated the completion of a successful six months with its bi-annual Agency Day. During these events, inferno employees come together to review the agency’s latest work as well as enjoy a meal and special activity. “We are proud of the hard... View Article
Many people don’t realize that Campbell Clinic Orthopaedics has a team of specialists dedicated to providing orthopaedic care specifically for kids. In fact, Le Bonheur Children’s Hospital chose Campbell Clinic as its orthopaedic partner. To spread the word that Campbell Clinic is great with kids, the inferno team created print ads focused on pediatrics. We... View Article
During the Memphis in May International Festival 2014, we found the perfect way to mix our love of BBQ, historic architecture, and clients. inferno hosted a happy hour during BBQ Fest, one of Memphis in May’s most anticipated events, and invited our clients to enjoy some pre-festival fun. We held the saucy event at Tennessee... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, announced the addition of Tara Meier as Account Executive and Anna Yarbro as Account Coordinator. Meier reports to Colleen Radish, Account Manager, and Yarbro reports to Ryan Knoll, Account Executive. “Providing unparalleled service to our clients is a cornerstone of our brand promise... View Article
In its third year, Memphis Fashion Week had more attendees and more participating businesses than ever. And you could spot inferno client Eclectic Eye among the sponsors for the second year in a row. As a family-owned, Memphis-based business, this fashion-fueled, local event is just their style. Our PR specialists worked with the Eclectic Eye... View Article
inferno has been burning up the awards scene in the last year. We’ve been recognized for producing high quality videos, eye-catching logos, and strong brand identities. While we measure ourselves by our client’s success, industry recognition is icing on the cake. Across the board, our clients trust us and are willing to step outside their... View Article
Tradeshows are a big investment. To get the best possible returns, you need a booth and marketing materials that will get your company noticed. That’s why the folks at Fullen Dock & Warehouse enlisted inferno. After we added a bold style to their new website last year, they knew we could put their company front and... View Article
When Eclectic Eye wanted to increase its Instagram following, we suggested creating some buzz with a stylin’ prize package giveaway. The package included everything you’d need for a night out in Midtown: two Malco movie passes and a $100 gift card to The Second Line, not to mention a $600 voucher to Eclectic Eye. We... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, announced the addition of Beth Wilson as PR Manager. After working as the Website Content Editor for Varsity Brands, Wilson developed and led the marketing department for Mahaffey Tent and Party Rentals and Mahaffey Fabric Structures. She brings a strong background in... View Article
The attorneys at Stanley + Woodard, an Arkansas-based law firm, are well versed in helping people be heard in legal disputes. But when they needed to establish a brand, inferno stepped in to help them find their own voice. First, we looked at what the attorneys value: providing expert legal assistance to people who truly... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, took home five Gold ADDY Awards and one Silver ADDY Award from the American Advertising Federation (AAF) Memphis Chapter’s 2014 ADDY Awards. Additionally, inferno was awarded with a Silver and Bronze ADDY Award from the American Advertising Federation of Northeast Arkansas for... View Article
At The Exchange Club Family Center, the annual report is more than just an opportunity to present financials. It’s an opportunity to reiterate the Center’s mission: to break the cycle of child abuse and neglect by replacing abusive, violent behavior with effective parenting skills. The theme of the annual report, “Opening doors to a better... View Article
Late-night bonfires. Tests of skill. Bear sightings. These aren’t phrases you’d usually connect with the ad industry. Unless you attended Camp Addywanna, that is. This year, inferno was asked to provide the creative concept and event planning for the local American Advertising Awards (better known as the ADDYs). Since creativity and having fun are at... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, today announced the addition of Jackson Knight as Associate Copywriter to its award-winning creative team. Knight reports to Michael Overton, Creative Director and Agency Partner. “Throughout his internship, Jackson proved to be a great addition to our copywriting department. And, just as importantly, Jackson... View Article
Paragon National Bank has built its brand by providing outstanding, personal service to its customers. Eight years ago, the folks at Paragon wanted to show their customers how much they value them, both as account holders and as people. So, we created a card for the bank to send to customers on their birthdays. The... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, celebrated National Philanthropy Day on November 15 with a lunch event to recognize employees for their volunteer contributions within the community. The event featured guest speaker Brandon Bland from BRIDGES, USA and acknowledged the 77% increase of staff participation in the agency’s... View Article
Any good brand needs a solid foundation — a basic set of strengths and principles that remain firm, even as the company changes and grows. Woodland Presbyterian School takes the same approach to education. When they approached us to help them define their brand, we were more than happy to help. Woodland provides a warm,... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, received 11 Davey Awards in the organization’s 2013 competition. The Davey Awards is an international creative awards competition focused exclusively on honoring outstanding creative work from the best small firms worldwide. inferno’s winning work, including the award levels, categories and specific client... View Article
FedEx Express Freight always delivers on speed — and we kept that in mind while promoting their latest sweepstakes. FedEx Express Freight is offering their customers the chance to earn multiple entries to win a 2014 Harley-Davidson® Fat Boy® by utilizing their express freight services. And extra speed pays off for customers — they earn... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, was recognized with six MarCom Awards in the organization’s 2013 competition. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals. inferno’s winning work, including the award levels, categories and specific client projects were: Platinum... View Article
After helping ReTrans brand their services, our next step was to refresh their website. ReTrans built its success on relationships and responsiveness. Rather than generating a lot of content that the user would have to navigate, we wanted a navigational approach that started “listening” to site visitors from the moment they arrived at the home page.... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, supported Hope House by attending the nonprofit’s annual fundraising event, the Hopes and Dreams Luncheon, on October 16. Several of inferno’s employees made individual contributions to Hope House and the agency matched these donations, bringing the total amount donated to more than... View Article
It’s not every day you get to draw a parallel between cutting edge computer software and the poor colony management of King George. But when we were recently asked to create a flyer promoting Labfinity Colony Manager, that’s exactly what we did. Labfinity Colony Manager provides an organized system for researchers to log and manage... View Article
All eyes were on Central Gardens as more than 1,400 people turned out for the historic Memphis neighborhood’s 37th Annual Home & Garden Tour. Participants began their tour with the program guide, which detailed the history, homes and gardens. Eclectic Eye owners and founders Dr. Michael and Robbie Johnson Weinberg, were eager to sponsor the... View Article
inferno has worked for years to help establish Fullen Dock & Warehouse as the go-to dock for unloading cargo in Memphis. Last year, we refreshed their brand with an impactful ad campaign that used full-bleed photography and tough, direct language. They loved our work, and recently asked us to bring that same look and feel... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, today announced the appointment of Kathleen Sarkady as Web Developer. She will report to David Zachry, Interactive Manager and Tim Sellers, Agency Partner. “We’re thrilled to add Kathleen to our team,” said Zachry. “Her strong background in user experience, planning and design... View Article
inferno client Central Defense Security (CDS) recently provided a different type of security for families with children being treated at Le Bonheur Children’s hospital. A few months back, inferno’s PR team created a questionnaire to determine the interests and current volunteer work of CDS employees. The goal was to find an organization that would be... View Article
FedEx wanted to increase awareness of their shipping solutions for small businesses. So they ran a contest to offer grants to small businesses, and more than 3,500 small business entered for the chance to win. With the help of inferno, the FedEx Small Business Grant Contest generated more than 440,000 votes and 50,000 new Facebook... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, announced that it won eight 2013 Communicator Awards, two 2013 Videographer Awards and one 2013 Telly Award. Specifically, the awards were given to the following projects: Communicator Awards Award of Excellence – Corporate Identity: Logo – Tradewind Group Award of Excellence –... View Article
The eyewear architects at Eclectic Eye asked inferno to refresh their logo. Right away, we set out to create something that would make their competitors green with envy. Revamped logo in hand, we were asked to come up with some fresh ways to incorporate the design into Eclectic Eye’s two retail locations. We knew we... View Article
What sets a school apart isn’t just test scores or football wins — like any brand, it’s the school’s identity that makes a difference. The staff at Tipton-Rosemark Academy called on inferno to help them nail down their identity and build their brand. It didn’t take us long to see what makes them such a… View Article
When inferno’s PR team learned about the great work that Central Defense Security was doing to support the Memphis community, we had to get the word out. For the second year in a row, CDS launched a fundraiser supporting the Memphis Parks and Neighborhoods’ Summer Day Camp program. The security firm raised enough money to… View Article
In 2012, FedEx Trade Networks tasked inferno with creating a campaign to raise awareness of their global freight capabilities and services. inferno created a brand-driven Freight Forward campaign that included digital ads, banners, airport signage, and landing pages. The campaign successfully launched in English-speaking and select international markets. The next step was to go global.... View Article
inferno recently partnered with Pyramex Safety Products to support their Venture Gear brand of eyewear and hearing protection. We helped them build their website from the ground up, creating a user-friendly experience that responds to browser size and mobile devices. The site is designed to combine the bold look of the Venture Gear brand with... View Article
When FedEx geared up to promote the notion of shopping small, they retained inferno for help getting the word out. FedEx gave away $1 million in $25 gift cards bearing the “Shop Small” message to increase awareness of November 24th as Small Business Saturday®. To support this effort, inferno created a campaign of online ads,... View Article
The mission of The Exchange Club Family Center is to break the cycle of child abuse and neglect by replacing abusive and violent behavior with effective parenting skills. Dan O'Brien recently completed his two-year term as president of the Center’s Board of Directors since 2011. The agency has had the privilege of donating the design, copy... View Article
Our goal was to broaden tournament attendance beyond the typical FedEx St. Jude Classic golf fanatic who wants to see golf pros duke it out. So, we positioned the tournament as a week-long party for people who might not know a birdie from a bogey. Long, experience-trumpeting headlines did the work of body copy, encouraging... View Article
Bill Stanley and Jared Woodard, two Arkansas attorneys, recently started a law firm. They wanted a strong brand identity that would communicate their experience, commitment to community and passion for their alma mater Arkansas State University. They also wanted their brand to reference their nursing home litigation and personal injury expertise. inferno developed a logo... View Article
Campbell Clinic is recognized around the world as the leading authority in the field of orthopaedics. Its more than 40 orthopaedic specialists collectively author Campbell’s Operative Orthopaedics, the definitive reference for more than 1,800 orthopaedic procedures. Despite Campbell Clinic’s global recognition, many Memphians aren’t aware that the world’s best orthopaedic specialists are right here in... View Article
When FedEx tapped inferno for its 40th anniversary campaign, we were tickled purple. We saw the milestone less as a celebration of the past and more a celebration of the company’s ability to effect global change. With that in mind, we developed a 40th anniversary campaign that thanked FedEx team members for their service to... View Article
Streamlining communications to make effective contact can be a challenge. When ReTrans, a Memphis based logistics company approached us to help penetrate a niche category, we knew we could help them navigate the tricky road of reaching new markets. Working with ReTrans we focused on the key factor that sets them apart: industry expertise. ReTrans... View Article
When your middle name is “National”, sometimes it's hard for people to think of you as the bank next door that’s committed to growing local businesses. That’s exactly the case for Paragon National Bank. Paragon National Bank wanted a direct mail piece to reach out to business owners and warm them up to the bank’s... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design and public relations firm, held an event to recognize staff participation in the agency’s Fuelanthropic program, which gives employees paid time off each year to support efforts in the community. Since the program’s inception, inferno has contributed more than 8,500 hours of service. The event featured... View Article
Like art, fashion is in the eye of the beholder. At the intersection of visual acuity and style is inferno client Eclectic Eye. So there was little doubt Eclectic Eye should be a Memphis Fashion Week sponsor, but the question remained which sponsorship opportunity was the best fit. inferno public relations specialists and the Eclectic... View Article
There’s nothing worse than staring at a blank page or screen, waiting for inspiration. That’s why we combined inferno’s creative expertise with our love for food to offer some of our clients a refreshing take on creativity: The inferno Thinking Cup We asked our employees what sparks their creative ideas — and they provided several... View Article
To recognize this 10-year milestone, Eclectic Eye founders and owners Dr. Michael and Robbie Johnson Weinberg wanted a sleek and contemporary update for their logo. They also wanted an online presence that wouldn’t require frequent content updates. As a result, inferno created a cleaner, bolder version of their Eclectic Eye logo. Changes include dropping “The”... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, celebrated the dedicated members of its Fuelanthropic program with a special happy hour in the city’s South Main district. The event, which included several agency employees and representatives from local organizations, honored 9 members for their ongoing volunteer efforts within the community. As... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, today announced the agency received Silver ADDY Awards from the American Advertising Federation (AAF) Memphis Chapter. inferno was recognized for its self-promotional piece titled “Thinking Cup,” which was delivered to agency clients as holiday gifts. Michael Overton, Agency Partner and Creative Director, also... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design and public relations firm, kicked off 2013 with its inaugural Souper Bowl competition in celebration of Super Bowl XLVII. The competition supported the agency’s 2013 beneficiary, Hope House, which works to improve the quality of life for HIV-impacted children and their families by addressing their educational, social,... View Article
MEMPHIS, Tenn. – inferno, a full-service advertising, marketing, design, and public relations firm, today announced the appointment of Brandon Davis as Junior Copywriter. This addition increases the capacity of the agency’s award-winning creative team. As Junior Copywriter, Davis is responsible for working with the account and creative teams to develop copy for client campaigns that adhere to… View Article
Earlier this season, Tradewind Group approached us to talk turkey over their Thanksgiving card for 2012. Our team set to work, designing a handful of sentimental, quirky, comical, and serious options for the company to consider. Tradewind Group enjoyed each of the cards so much that they decided to use all of them over the... View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, announced the addition of Isabelle Blais as Public Relations Account Coordinator. Previously, she worked as an intern on inferno’s public relations team. Blais will report to Ashley Burton, Public Relations Manager, and Dan O’Brien, Partner. “Isabelle brings a fresh perspective, youthful energy… View Article
MEMPHIS, Tenn. — inferno, a full-service advertising, marketing, design, and public relations firm, celebrated the completion of another successful year during its end of year meeting in late December. inferno employees come together twice a year for an update on the agency’s performance, as well as a special meal and activity. Earlier in the year, the agency... View Article
When FedEx asked us to develop a campaign for their golf club shipping service, we wanted to make sure that the creative elements would catch golfers’ attention, and we wanted to make sure that customers could easily price and book club shipping for their next golf trip. The hub at the center of our consumer... View Article
Good lip service can work wonders for business — as Transnetyx recently demonstrated on a trip to Northwestern University’s campus with a handful of representatives, a truckload of cupcakes, and one savory ad campaign. To publicize the company visit, we created a concept that whet researchers’ appetites and drove foot-traffic to the cupcake site. Faculty... View Article
The Memphis Jewish Community Center (MJCC) has welcomed members of all cultures and faiths for decades. If that comes as news to you, you’re not alone. The MJCC asked inferno to communicate their inclusive culture with a new brand and an unprecedented marketing campaign. We developed a logo that reflects the Center’s diversity and welcoming... View Article
inferno was the official marketing sponsor for the March of Dimes Signature Chefs Auction for the fifth consecutive year. Highly anticipated by foodies, shoppers, and March of Dimes supporters, the Signature Chefs Auction is the largest special event for the Memphis Division of the Tennessee Chapter of the March of Dimes, raising hundreds of thousands... View Article