Work November 8, 2016

A New Voice for a 170-Year-Old Institution


Founded in 1847, St. Mary’s Episcopal School has earned its reputation as the premier academic institution in the Mid-South. But a St. Mary’s girl is so much more than just an excellent student. The school’s 100% girl culture helps each student discover and build on her true strengths — creativity, compassion, kindness, honesty, athleticism, curiosity — whatever they may be. inferno developed the new “She’s St. Mary’s” campaign to express the school’s philosophy that each girl is one of a kind and amazing in her own way. The campaign recently debuted with digital billboards and direct mail to promote the school’s upcoming open house events. It will expand to print advertising, a new View Book, and ultimately, the school’s website.