Memphis has a lot to offer growing businesses – affordable land, low cost of living, financial incentives, an educated and motivated workforce, unsurpassed transportation and logistics infrastructure, world-class healthcare, wonderful weather, and a let’s-get-it-done attitude. It’s also home to some of the friendliest, smartest, most creative people on the planet. So what’s holding Memphis back? The answer, in part, is its “Aw, shucks” modesty.
Humility, schumility. In 2017, the Greater Memphis Chamber doubled down on its already impressive push to promote Memphis as a great place to do business. This initiative included revamping memphischamber.com. inferno was extremely honored to be tapped for this project. Our team worked with Chamber staff to evaluate existing content, recommend a new structure and create a look and voice for the new site. The challenge included balancing the requests from the national site selection experts, while also delivering value to existing and prospective members. Once inferno completed the site, our digital department trained Chamber staff on how to use the content management system, so that they could keep it current.