Many people don’t realize that Campbell Clinic Orthopaedics has a team of specialists dedicated to providing orthopaedic care specifically for kids. In fact, Le Bonheur Children’s Hospital chose Campbell Clinic as its orthopaedic partner. To spread the word that Campbell Clinic is great with kids, the inferno team created print ads focused on pediatrics. We also developed a targeted media plan to make sure the ads were placed where moms would see them.
